Jim Machi : Industry Insight
Jim Machi

WebRTC MCU Architecture - All For One And One For All

The conferencing market is huge. It was expected to be over $2B in size in 2016.  And with good reason – it fulfills...

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Raven Guru The "Just Right" Marketing Agency

Not too big, not too small. All the experience, none of the fat.David Byrd is one of the more experienced marketers in...

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Just 18% of Computer Science Degrees go to Women

It seems, there are subtle messages we send to girls in school which may keep them from pursuing STEM study and careers....

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Stay Away From Best Buy Geek Squad?

Best Buy Geek Squad has been in the middle of a storm of media criticism as it seems the FBI has paid...

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IoT + Real Time Communications = Internet of Real Time Communications

Over the summer, I wrote about how Internet of Things will sometimes need to merge with Real Time Communications.  Dialogic even created an infographic on this...

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T-Mobile Leapfrogs U.S. Carriers Again with Digits

It was actually over ten years ago when we wrote about Mobile Stick from Bridgeport Networks (now part of CounterPath), an innovative...

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2017 to be the Year of Blockchain, Bitcoin and Fintech

Cryptocurrencies are fascinating as they act as a commodity and are simultaneously a technology application. Bitcoin mining for example gets cheaper as...

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WebRTC MCU Architecture - All For One And One For All

January 17, 2017



The conferencing market is huge. It was expected to be over $2B in size in 2016.  And with good reason – it fulfills a business need to talk to, and interact with each other through voice and video and various collaboration techniques such as whiteboarding.  But we’ve all been on large conference calls at work where people are added and then you can very visibly tell that the performance had degraded. 

IoT + Real Time Communications = Internet of Real Time Communications

January 10, 2017



Over the summer, I wrote about how Internet of Things will sometimes need to merge with Real Time Communications.  Dialogic even created an infographic on this concept.  Let me explain more since I’ve had a few questions come in since then.

IoT in its simplest form is basically sensors sending data. 

VoWiFi and Value-Added Services

January 3, 2017

Skype for Business, Google Hangouts, various other so-called Over the Top providers, AT&T, Sprint, T-Mobile, Verizon - they all offer VoWiFi.  And it is expected that VoWiFi minutes are going to surpass VoLTE by 2019.   So if you are a provider of value-added services to the mobile providers, VoWiFi support needs to become part of your offering.

There are many implications and technical hurdles to overcome to make this happen. 

Contact Centers - Where is it now, and what's next?

December 27, 2016

With IVRs, many of us understand that when we make a call, we may not even actually talk to a person. We may be talking to a computer.  And we totally accept it.  The computer voice will be the onramp to some database and find us the answer. 

Airlines Fly Over Contact Center Expectations

December 20, 2016



Last week, I talked about the different contact center channels. I mentioned that airline contact centers do a good job of keeping up with customers’ demands and expectations of communication.

Many of us travel quite frequently so just looking at how an airline operates is a great example of a modern contact center.  Right now as I write this, I am in the middle of an intercontinental trip. 

Comparing Contact Center Channels

December 13, 2016

The contact center has always been technically innovative.  The quest to both improve customer service while reducing expenses at the same time, while potentially oxymoronic, gets pulled off in this space because of technical innovation.  In fact, the contact center used to be called a call center, because, well, the only way to contact one, or to have one contact you, was to place a phone call.  Contact centers were one of the first industries to really embrace IP communications because of this very reason. 

Scoring My 2016 Predictions

December 6, 2016


This is the time of year I typically grade myself on the predictions I made this time last year.

NFV: I predicted that we’ll see someone claim that they have implemented an NFV network, but I also said that it will be hard to believe that it would all be able to happen in 2016 because of the MANO interop.  As far as I know, no one has made an NFV network claim, but MANO interop is still a mess.  So I get a B here, even though I’m going to appeal to the teacher to give me an A, because I was really right.

Ad Blockers vs Mobile Advertisers

November 29, 2016

In September, I wrote a blog on why mobile advertising is expected to grow based on Mary Meeker’s yearly Internet Trends report. Something to be considered is that there is also an opposing force to this: ad blockers. When you think of ad blockers, you probably think of it as an extension on your browser on your desktop that can only block ads when browsing on your computer. Ad blockers have kept up with the times and now provide smartphone-wide ad blocking...mostly with the exception of native ads.

Comparing Different Types of Mobile Ads

November 22, 2016

Now that access to the internet via mobile devices is past 50% compared to access via desktop, it makes sense that internet models of making money is becoming prevalent in the mobile world. Unlike ads in traditional platforms such as TV or radio, these ads get especially crafty on mobile. Here are the different types of ads that are shown on mobile devices.

Location-Based Ad

The Growth of Mobile Advertising

November 15, 2016

Given that more than 50% of consumers are accessing the internet via mobile devices now, it stands to reason that the internet model of advertising would come to mobile access. After all, websites are now designed specifically for mobile devices in addition to desktop, so why wouldn’t desktop internet models of making money also apply?  That is, seeing ads pop up on your browser screen after you’ve done a search. 

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