Jim Machi : Industry Insight
Jim Machi

Ad Blockers vs Mobile Advertisers

In September, I wrote a blog on why mobile advertising is expected to grow based on Mary Meeker’s yearly Internet Trends report. Something to...

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Why you would give up the chance to strut around in Middle Earth Barbie wear? Allison Smith asks.

#Thankful! What for? Being able to speak...well, not as well as Allison Smith. Being able to design software and apps with code,...

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Happy Thanksgiving!

I don't think Ican write one better than I did 2 years ago, so here's a link to that piece. Happy...

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Comparing Different Types of Mobile Ads

Now that access to the internet via mobile devices is past 50% compared to access via desktop, it makes sense that internet...

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UCaaS Round-Up (Tidbits 2443)

Nextiva, a Broadsoft powered ITSP, announced at their user conference that it has released a new UC&C or Workplace Comms platform...

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The Growth of Mobile Advertising

Given that more than 50% of consumers are accessing the internet via mobile devices now, it stands to reason that the internet model...

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Marketing Lesson from the Election

A couple of marketing lessons from the campaign. (Non-political). If your Brand is broken, run a Branding campaign not a negative...

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