A recent report from Bain & Company covered in a Reuters story suggests that US viewers will watch an additional 2 hours of TV per week by 2012. The drivers behind this growth? Growth in video-on-demand choices & the use of digital video recorders. Alternatively, the use of internet usage (i,e outside the home) will only grow by .5 hr per week. This brought to mind a bunch of questions:
- will the interactivity & personalization capabilities promised by IPTV factor into this?
- would this finding hold in Europe & Asia?
- does this represent a substition effect of video rentals for TV services? in other words, net-net, is the amount of time spent watching TV holding constant but the delivery mechanism is changing (from DVD rental/purchase) to VoD?
- is there viewing segmentation based on content type? for example, do subscribers accept 'good enough' distribution (i,.e, mono sound, small screen for programming like the news) versus needing 'premium' distribution for a sporting event in HDTV with surround sound?
I'll look into this a bit more & see what I can find.
--- Kirk Edwardson