As Rich Tehrani said, "One lucky ITEXPO West 2011 Austin attendee will win this Jeep. You must be present to win on Thursday, Sept 15th at 2:45pm at the Austin Convention Center in Texas." I still remember one ITEXPO where a guy just left the show and his co-workers frantically tried to find him but to no avail. He missed out on a $25,000+ vehicle. You must be here to win. Can you imagine the ribbing this guy got when he found out he basically just gave up a $25,000 prize?
Here's an image Rich snapped of the Jeep prize. I'd snap one myself, but busy interviewing companies in the press room.