Years back I was at a conference with a consultant who worked at Yahoo!
and told them they need to take on Google
more directly and he was told, “That is not the Yahoo way.” I still remember the dumfounded feeling I had when I heard this ridiculous comment. We all know that Yahoo is a company with outstanding assets but with major internal problems. CEOs seem to be ousted annually, the company is behind in just about every market it invented and even with all its traffic, it seems to be all about yesterday’s Internet.
There are lots of stories about the company’s incompetence – one past high-level exec detailed the situation at a TMC conference (at the person’s request I won’t share more detail) and his explanation of the corporate politics remind me more of a sitcom than a company looking to win.
Politics are nothing new… Every company has them. Egos are fragile things and people want to amass more power.