ITEXPO Blog
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May 2012
You are browsing the archive for May 2012.
Is Yahoo Just Doomed?
May 16, 2012
Years back I was at a conference with a consultant who worked at Yahoo! and told them they need to take on Google more directly and he was told, “That is not the Yahoo way.” I still remember the dumfounded feeling I had when I heard this ridiculous comment. We all know that Yahoo is a company with outstanding assets but with major internal problems. CEOs seem to be ousted annually, the company is behind in just about every market it invented and even with all its traffic, it seems to be all about yesterday’s Internet.
There are lots of stories about the company’s incompetence – one past high-level exec detailed the situation at a TMC conference (at the person’s request I won’t share more detail) and his explanation of the corporate politics remind me more of a sitcom than a company looking to win.
Politics are nothing new… Every company has them. Egos are fragile things and people want to amass more power.
There are lots of stories about the company’s incompetence – one past high-level exec detailed the situation at a TMC conference (at the person’s request I won’t share more detail) and his explanation of the corporate politics remind me more of a sitcom than a company looking to win.
Politics are nothing new… Every company has them. Egos are fragile things and people want to amass more power.
GM to Facebook: Your ads Don't Work
May 16, 2012
When you are about to have one of the largest public offerings in the world - north of $100 billion and much of the reason for the size of your IPO has to do with advertising revenue, there is nothing worse than having one of the world's largest and most sophisticated advertisers telling you your ads don't work. And that is exactly what just happened to Facebook when GM pulled the plug on a $10 million dollar ad deal.
To put this in perspective, GM is the third largest advertiser in the US and its budget is absolutely huge. Last year in fact it was $1.8B. The interesting part of the situation is that even though GM won't be continuing its ad spend this year it plans on continuing to spend $30M or so for Facebook content.
What this tells us is Facebook is just becoming a driver of the Splinternet or another Internet which advertisers and developers need to take into account.
To put this in perspective, GM is the third largest advertiser in the US and its budget is absolutely huge. Last year in fact it was $1.8B. The interesting part of the situation is that even though GM won't be continuing its ad spend this year it plans on continuing to spend $30M or so for Facebook content.
What this tells us is Facebook is just becoming a driver of the Splinternet or another Internet which advertisers and developers need to take into account.
