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November 2018

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Mindmatrix Keeps Innovating in Partner and Direct Sales Enablement

November 7, 2018

We are living through one of the longest-running periods of free-flowing funding to many industries such as tech. Moreover, many of the newest companies launching in communications, cybersecurity, AI and other similar spaces are selling their solutions via an indirect channel to businesses.

The classic chicken-and-egg problem for startups is getting the channel interested enough to sell their solutions. The channel has enough to sell already and doesn't want to divert resources to something which may not prove an effective ROI.

This is where automation comes in. Mindmatrix, one of the leaders in the partner and direct enablement space was a common topic of conversation at this year's ITEXPO in Fort Lauderdale, Fl.



To learn more, we spoke in an exclusive interview with Harbinder Khera (pictured, left), CEO & Founder who explained the company can enable dealers, distributors and franchisees.

There is a partner portal which handles recruiting, training, onboarding, deal registration, MDF, incentive management, asset cobranding and asset distribution.