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By Thomas Fuerst, Senior Director, Multimedia Solutions MarketingAlcatel-Lucent
Monitoring and analyzing network data proactively saves operators time, money, and customers.
When a network service fails, it makes headlines, ticks off customers, and costs that network operator money. When a failure is headed off in advance, on the other hand, there might not be praise-laden headlines, but it's newsworthy nonetheless.
The traditional approach to customer care has typically been: a disgruntled customer calls customer service and complains of a service interruption or problem; the rep, learning of it for the first time, sends out a technician the next day, and eventually finds a resolution. Often, customers are left feeling put out, and the operator has spent significant time and money resolving the problem. Even worse is the customer who doesn’t call and just feels this is ‘typical’ of their network experience. That is a customer at risk of leaving.
Proactive care flips this dynamic on its head by using predictive analytics to identify potential outages or errors in the network and stop them before they occur. It consists of three main parts: one, constantly monitoring and measuring data on the network; two, real-time analysis of the data; and three, the most important, acting on that analysis to fix the problem.Full Story »
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Earlier this month, FCC Chairman Julius Genachowski announced the appointment of Henning Schulzrinne as Chief Technology Officer – a major move forward for the FCC and the US communications regulatory environment. This move was made in-part because the FCC has had to keep up with fairly rapid changes in the communications and networking worlds. Telephony was once a circuit-switched service provided by a handful of large telecommunications companies and a number of regional players.
It was relatively easy to understand and regulate.
Recently I had a chance to have an in-depth conversation with Avaya about the trends they see for 2012 in the communications space. In particular I spoke with George Humphrey a Director and Line of Business Owner at Avaya and Diane Royer, Senior Marketing Services Manager.
The trends below are at times augmented or enhanced with my thoughts.
1) Mobility raises the expectation of availability
Near 900 customers if not more are gathered and waiting for the big event.