Driven by competitive pressure and the promise of added average revenue per user, telcos are rolling out new IPTV services as quickly as possible. However, additional user revenue is only one piece of the potential returns from IPTV. The unique, ubiquitous nature of IP technology opens up an opportunity for IPTV providers to work more closely with web content providers, advertisers and technology vendors to develop new \"mass customized\" services that deliver more value from the network.

This session discusses how IPTV providers are evolving their business models to work more closely with others within the IP ecosystem, how content providers are adding value by tapping into the networks, how an open network infrastructure is critical to enabling this change, and, most importantly, how this all leads to differentiation and improved user experience.

Presented by:   Scott Heinlein Service Provider Senior Marketing Manager Juniper Networks   Lynda Starr Account Manager Vantage Communications