Suzanne Bowen : Monetizing IP Communications
Suzanne Bowen
32 yrs in telecom, teaching, blog & grant writing, biz development, marketing, & PR. Favorite moments in life involve time w/ family & friends, networking, IP communications industry verticals & horizontals, running, traveling, foreign languages
| 1. "Focusing your life solely on making a buck shows a certain poverty of ambition..." Barack Obama ..... 2. "One of the sad signs of our times is that we have demonized those who produce, subsidized those who refuse to produce, and canonized those who complain." By Thomas Sowell

Avoid Draw Dead Business as Usual - Choose ITEXPO

Stop tapping out! The real odds of anything we want to happen increase with taking actual action. Existential philosophers say, "To not...

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Find Rich Tehrani at ITEXPO Las Vegas 2013

If you follow my blog or social sites you know I’ll be at ITEXPO next week at Mandalay Bay and I’m very...

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Global Capacity: Enabling the Virtual Network Operator

On a recent trip to Global Capacity I got to see how the company provides automation-based network service platforms to system integrators...

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Live-Streaming as Wearable Tech Killer App

When asked about the future of wearable tech and whether the market can truly evolve from under one billion dollars to fifty...

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COMING SOON TO A MOBILE OPERATOR NEAR YOU: THE SIX DEGREES OF MOBILE DATA PLAN INNOVATION

 

With the final entry in the Six Degrees of Mobile Data Plan Innovation blog series, Alcatel-Lucent’s
Rich Crowe
(@rhcrowe) looks at how mobile operators can use (and are already using) the six degrees of mobile data plan innovation to capture and deliver more value.

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The Value of a Gigabyte

What does a gigabyte mean to you? Is it just a unit of data or something concrete, like a movie or 250 songs? Maybe it’s a means to share news and pictures and stay connected. These are things with value. If you’ve got a mobile device, a gigabyte offers the freedom to take your movies, songs or connections with you anywhere you go. A mobile gigabyte can even deliver peace of mind by supporting applications that tell you where you are and how to get where you’re going at any given moment. This flexibility is also valuable.

Are some gigabytes worth more than others? Are gigabytes delivered in a fast and uninterrupted stream worth more than those that come slower with pauses and buffering? What about gigabytes that can be shared with others?

Yes, gigabytes have value. How much value depends on their quality and the way each individual uses them. It takes innovation to deliver and capture that value!

 

Every mobile network operator wants to get more value from mobile data. But today’s unlimited and basic tiered data plans ignore the value that mobile data offers to subscribers. By offering a set amount of data for a set price, operators make mobile data a commodity and encourage consumers to shop for the lowest price per gigabyte. To capture the true value of mobile data, operators need to change the way they think about – and define business models for – mobile data services.

For mobile operators, success– both in terms of customer satisfaction and profitability – means recognizing that mobile data delivers tangible value to customers. Just as important, it means understanding that individual customers value mobile data based on their own interests and the way they use their services. Traditional mobile data plans can’t deliver success on these terms. Operators need new and compelling plans that can reinforce the value of mobile data and better meet the unique needs of each customer.

The Six Degrees of Mobile Data Plan Innovation blog series introduced six different ways for mobile operators to build highly personalized pricing options and showcase the value of mobile data. These innovations will help operators offer differentiated service levels and present more value-based options to subscribers and businesses. The six innovations are:

  1. Service level-based plans: Offer premium services that deliver a higher speed or QoS.
  2. Shared data plans: Let several users or devices connect to and share a common pool of mobile data.
  3. Application-based plans: For a monthly fee, allow users to consume data with selected applications without having the usage count against their monthly data plans.
  4. Third party pays plans: Offer toll-free access to specific content, with the content provider or another business paying for the data subscribers use to consume the content.
  5. Loyalty-based plans: Reward loyal customers with mobile data and partner with retailers to include mobile data in their loyalty plans.
  6. Capacity-based plans: Shift traffic to off peak, create services to consume off-peak capacity, and monetize peak data traffic.

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Shiny Object Syndrome

In my local and business interactions there are a lot of entrepreneurs and start-up co-founders. Many of them have what I call...

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Part two: Choose your own endpoint for the best conference experience

As different endpoints come into play and different types of networks come into play, the mixing of the different codecs and...

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Archives of all blog posts:
Avoid Draw Dead Business as Usual - Choose ITEXPO
The Politics of WebRTC
Linux Foundation Embedded Solutions Director's Case for Open Source and Connected Car
Business Video and Queen Lead Guitarist Brian May
Toogethr Founder Voorzanger on Peer to Peer Transport and Connected Cars
A Caring BBC Wants to See Connected Cars as Simple as Possible
Machina Research Matt Hatton Says Generation X or Y Expect to Be Connected
Connected Car TNO's Yes on Commercial Productivity and Safety, No to Traffic Jams and Emissions
Connected Cars Give us Value Items: Stories and Time
From Powerpuff Mechanics to a Connected Cars Future
Least Cost Routing Made Simpler and Less Secretive
Hipsters' Love Hate Relationship with Technology, Maybe
What if All VoIP Carriers Were Connected Transparate Style?
What Do you Call a Non Toll Free DID or Phone Number?
Dotcom-Monitor VP Brad Canham on Website Monitoring Technology and Education
White Label Cool Mobile Voice Video IM App Vippie
GoAnimate your Social Media Message, I Did for ITEXPO
AudioCodes' Alan Percy on SIP and Unified Communications
Sharing Experience with First Computer Purchase
Need Eight Arms to See Social Media ROI nbm
Greg Giagnocavo from the Classroom to Communications over Internet Innovation
Free Phone Calls from USA to Mexico and Canada via Credo Mobile?
Sprint Velocity's Tim Johnson on Connected Vehicle and Mobile Opportunities
Images of ITEXPO West 2012 Internet Protocol Everything Imaginable
Submit M2M Case Studies for M2M Evolution Conference
Live Demonstrations and Interactive Experiences at Connected Cars Events
Don't Stop ITEXPO Momentum, Head to Comptel this Weekend Next
CoreDial CEO Alan Rihm Explains Cloud Communications Podcast
ITEXPO Party Sponsor OnSIP's Mike Oeth on VAR and UC Trends
Wholesale Telecom Prices as Volatile as Gas - VoIP Innovations President Podcast
Mercedes-Benz Technologies and Driver Safety versus Autonomy
VoIP Facebook Page Request Leads to Xorcom SIP Phone Talk
Vive IP - IP Lives Conference in Cali, Colombia
Asian Carriers Conference 2012 for Unforgettable Telecom Business Development
Google Enables Business to Add Subscribers in Search Listing
A Story about Leaving Latvia in the 40s, Cars, and Technology
People Power Behind Everything IP
Acme Packet SVP of Strategy Seamus Hourihan on SIP Connect, Peering, and SNCs
What is that Box at the Bottom of the Cell Tower?
Spider Woman Hangs on to Cell Phone with FLYGRIP
Never been to Philippines but Asian Carriers Conference Will Change That
Audio Podcast with Raco Wireless President John Horn on M2M
ShowStoppers @ CTIA Provides Close Up of Hertz's NeverLost
Ruth Bridger Enjoys Kindle Fire She Won at ITEXPO Women's Breakfast
Kindle Fire Book Sauder Diaries Written by IP Communications Monetizer
ThingWorx CEO Russell Fadel on M2M and the Connected World
Who Thought of the New Popular Intellectual Property Conference for ITEXPO?
Monetizing IP Communications May Take Some Special Tweeting
The Purchase of Rapportive by Linkedin was ...
Negative Plus a Negative Equal a Positive
Frank Talk on Telecom Fraud with Humbug Labs' Eric Klein
Mark Terry, Esq. on Intellectual Property and Telecom Sourcing
You People, 3 IP Communications Customer Service No-Nos
Caroline Gabriel, a Wise Woman in Wireless to Speak at 4G Latin America Conference
Stoke's Dan McBride on LTE Security
Avvasi CEO on Quality Experience High Correlation to Revenue Profitability
Suzanne's Friend Searching for Mobile App Developer to Work Remotely
Paytoo Social Media Director Response to Square COO Stance on NFC
Women in Telecom Thank 360 Networks, Xorcom, AstraQom and DIDX
Gen Y Twenty Somethings and Virtual Worlds
Myriad of Mobile ALM Advantages According to DeviceAnywhere's Leila Modarres
Help ITEXPO West Keep Austin Weird and Wonderful
Extracurricular Social Events during ITEXPO West 2011
Forget Phone Numbers; Dial VIP by Name
Wall Concerts and Mobile Wallets are Things that Use DID
Irv Shapiro and Andy Abramson on Cloud Computing in English and Tagalog
Defining Monetization Whether for IP Communications or Not
Filipino History Teacher and Movie Writer Insight on IP Communications
Applications Today Do Not Work in Isolation Says Venky
The Real Social Network mig33, An Interview with Chris Chandler
Outside of Your Box at CommunicAsia with Successful Systems like Joget Workflow
Interview with FiberHome International's Jason Wang on Carrier Trends
Video Demo: Searching for IP Communications Movers and Shakers Like you on TelecomYou
A Little Greek Conversation and Chinese Electronica Video Editing Project
Changing the Proprietary, Closed, and Almost Secretive Phone Network
Professor Hans Von Puppet Pontificates on Green Technology
Wow, Ruckus Wireless is Everywhere ... even Convergence India
A Song for Unified Communications
I Like Cluecon for its Fair Representation of Many Open Source Platforms
Remember Net Meeting? Now Microsoft has Skype
Corrections to an Article on Acquisitions of CommPartners
You Even Taught Scareware to Repent and Secure the Internet
Techistan-sponsored SIP Survey of IP Communications' Companies Results by Graham Francis
Failure, It is Anyone's Fault but Mine
Cloud Computing Compliments Cold Climates
Who is Going to Be There - ITEXPO East 2011 Networking
Invaluable Synonyms with a Positive Connotation List
Make 2011 a Year You are Prepared for Success
Let's Make Cloud Communications Clear
Participate in the DIDX and Level3/Comcast Debacle Talk with me on VUC
Friendly Business Fraud and Preventing Chargebacks
Ask Mobile Guru James Body Anything about Travel and Phones
Need Persons with Knowledge and/or Experience of State of Mobile in Pakistan
4G World Goes to China April 2011
Listen to News and Blogs While You Work
As an Introvert and a Lifelong Addicted Learner, I read open source telephony lists
Time Warp ... Well, One Hour's Worth
Discussion of DIDX on Asterisk-Biz List Includes Culture Clashes
Verizon Stops Fee to Customers Paying for Service with Credit Cards
Exercise Ball as Office Chair and DID Testing
You, the VIP, Meet Up at ITEXPO on Peering
DIDX API Has Option to Filter DID that Require Special Docs
VP of Intellicom Group in Kenya, Willy Aoll
Take a Certificate Back to the Boss from ITEXPO West
Google Search Description of DIDX Adds Humor and New Business
Unresolved Customer Complaints Can Affect the Whole IP Communications Industry
Special Character for Check Marks, Hex Input
Transcripts of Podcast Mistakes Give a Cool View
TMC Gives Me Opp to Help Friend Buy Voice and Internet Service While Traveling
Well-crafted Tweet on Migrating from Proprietary to Open Source-based PBX
Your IP Communications Biz is Up and Running and Ping! Malware Arrives
Geography Teacher in Past Life, Local Presence in New Life, Romania this Time
Who am I? We should all ask this.
Facebook Wall Discussion on iPad, iPhone, ATT, Apple by Users
MagicJack not sent yet ... #whatisgoodsocialnetworking collaboration?
MagicJack versus Nettalk, They Have Zero Competition, Only Each Other
Connect with Middle East and Asia News, Partners, and Customers
Type Currency Converter into Google Web Search
New Nettalk DUO Device Connects to Router or Computer
Ever Wonder What smime.p7s is for?
Twitter Search Your Way to New Business
Venezuelan Expat VoIP Startup and a Canadian ISP with a Vision Merge
Which Asterisk Server Provider Do You Choose?
What Do Hairpinning and The Shining Have to do with VoIP?
Craiglist, USA Phone Numbers, Call Centers, Fraud
Where's that Ring Coming from?
Let me Tell you about Zong
Contact me on Linkedin about Opp for Hospitality Industry Interview
Sharing Geek to Teacher and Teacher to Geek Email Discussion
Wireless Quandary Keeps the Dancers from Dancing
Pros and Cons of an App or Device that Reads My Mind
Canadians Throwing Away Landlines for Skype or Cell Phones
Filling October 2010 with Face to Face Yes I Want to Do Business
To Potential Suppliers: SMBs in South Florida Attend ITEC Free
Looking for New Clients? How about Hotels?
Vintage VoIP 2002: Start a Call Center in South Asia
The Collaborative Approach to Business is what I told this mobile app provider!
Discover the Change in Jeff Pulver's View of Social Media from 2007 to 2010
Pass the Money Around, IP Communications Industry
Which Restaurant near Marriot Wardman in DC after Clinton's Speech?
Word Association Led me to 17 Year Old VoIP Singer and Entrepreneur
Awesome Announcement Omega Telecom and The Flat Planet Group
Who's Exhibiting at CommunicAsia in Singapore?
Books-A-Million CurlUP E-Reader?
Join us in November at Kuala Lumpur GoMobile
Add the DIDX API of Phone Numbers to your Blog
Jewelry that Lets You Talk, Jam and Surf
Shower April with Some IP Communications Events Please
Bring the Best of the West to CommunicAsia Conference: You!
MakeItPro is Social Networking for Sports Everything
CommunicAsia 2010 in Singapore Offers Online Business Matching Programme
Exposing Ourselves to Info from Outside our Little Confining Circles
Deal Center is Chosen for Online Meeting System by Telx
No Matter What Emily Post Says, Check Recording Laws
Discussion on Minimum Scan Resolution to PDF to be Legible
Understanding the Plus and Minus of Private or Public Peering
Motorola Droid or Blackberry Curve?
Telefónica Bought Jajah and Now Partners with Wikipedia
Advice from Barcelonians During Your GSMA Conference Stay
Open Source Telephony and Social Media, Can't Take Them Seriously
China Mobile Adds Chine-Ease for International Roaming Via Extra DID
Need to Pay Attention to Middle East and Africa Telecom Growth
IPsmarx New Ticketing and Email Marketing Features
IP Communications Fuel Haiti Relief Efforts
SIP Trunk Summit: Compelling Reason to Attend ITEXPO
3D and IPTV with or without Glasses
Oh but T.38 Just Isn't Reliable!
Meet Seawolf Technologies ITEXPO Booth 524
Mobile and Wireless to Take over IP Communications
IP Communications Companies Looking for Project Manager?
IP Communications Solve Problems Faster
Will Friendster Trounce Facebook and MySpace?
How to Get Your Customers and Employees to Love You
SMBs Get Easy to Understand and Use FreedomIQ IP PBX
Heba Nawar, Woman in VoIP Today
Social Networking Members are the Producers, TelecomYou
Nigeria Scam? Nigeria Will Wow You
Gas is the New Little Guy Gone Big Plus Saudi Arabia VoIP
PTC's Q & A with Jeannie Diefenderfer, Verizon
Lleida Spain SMS Mobile Operator, Enters USA Market with Florida
VoIP and Gaming Make New Friends, Nintendo DSi Next?
Conference Participants Compete Vietnam Communications 2009
Why are Early-stage and Start-up R&D Performing Firms Leaving Canada
Apps Like Truphone Reduce Dependence on Transportation?
Podcasts Let you Market on MP3 Players
Spoiled on Working Every Other Where I Want
$24.99/month Vonage Offer Unlimited Calls to 60+ Countries Including India
VoIP Driving Expectation of HD Voice Standard
What Happens when you Connect FreeSWITCH with Skype?
Paetec, a Great Company to Work with, Hiring New Channel Chief
Want to Get into the VoIP Industry? Try Temporary Job
Popularity of Africa for Local Presence and Outsourcing
Highly Recommend ITEXPO West and SUPERCOMM
Have you heard about the new kid in town? TelecomYou
A Women, a Latino, a Successful VoIP Businesswoman
IPsmarx's New Enhanced Direct DID Solution Version VI
Interview VoIP Historians, Haider on Aplio and Net2Phone
David Moodley of Infineon Shares 7 Myths about VoIP
Mosaic Hotel Beverly Hills May Soon Have DID from up to 60 Countries
4G Wireless Evolution Pairs with ITEXPO West Sept 1-3, 2009
Go Shopping with VoIP Coupons
Broadband's Effect on Rural Areas and Entrepreneurship
Telus Quickstart to Call Forwarding Definitions
So Apple Loves AT&T and Verizon?
First ever Social Media and VoIP Language Teaching Course
Allahwala and Vance on Increasing Innovation with Asterisk
Load Balancing an idea at Cluecon 2008, Reality 2009
Yameen at Cluecon
Tweens were the Market, but Now the INDYs
iViaWorld, B2B Travel Portal Uses SMS, VOIP, SIP
List of IP Communications Related Videos on Metacafe
Philippines' Cities Evaluated by Next Wave Cities
Musicians Interest VoIP Companies at Imagine Cup
Eavesdrop on Facebook Wall: iPhone or Nokia?
Cool to See Conferences Using Social Marketing Tools
Shoretel Gives a Free Unified Communications Handbook
165 Nokia Employees Move to Accenture Re: Symbian
Website Value Calculator
Linkedin Contact Export in CSV Available
Telcos Attempt to Buy Hawaiian Telecom out of Bankruptcy
Become a VISP with Customers who Trust You
CommunicaAsia, PTC, and ITCN Asia, Hottest Conferences in the East
Optimistic Tenor in Market Turmoil
Carl is Correct: Mobile Apps the Craze
Interview Podcast with David Mandelstam, CEO Sangoma
Didn't Realize Online Banking around since 1995
Taking Your IP Communications Invention Seriously
Comparing Hosted VoIP Solution Features and Prices, Check IPSmarx
Free Ground Shipping Sangoma Products at VoIP Supply
Are you the next Entrepreneurial Idol?
7.2 Billions of Dollars on Rural Stimulus
Private Industry and Educational Institution Collaborate on VoIP
Encryption with No Prior Shared Secrets
8x8 Freedom Unlimited Price Increase, Still Great Deal
Set of Printer Cartridges or Open Silicon Valley Forum?
Making your Website Accessible to Mobile Surfers
BlinkMind Video Conferencing Reviewed, Love it
Russian Government Buys 20% of Indian Telecom Provider
Apply for MySpace Vice President of Business Development
Mobile Excellence Awards 2009
Monetize your IP Communications for a Net School Group
We asked and Inc.com answered
CommunicAsia 2009 Gone Extremely Mobile and Global
So Many Hits on the FreeSWITCH Post! Interest in HD Conferencing
Need a Marketing Guru for your IP Communications Co.?
FreeSWITCHâ„¢ always open
News from Perry Nalevka on Gvdialer for Google Voice
AT&T, FCC, Mobilink, Playboy and more at 4G Wireless 2009
EU to Force Wireless Carriers to Cell Phone VoIP?
Snom is Smokin' Hot!
Symbian Madness
Skuku and other Mobile VoIP Applications Avoid Roaming
ISPCON, Never Again?
Entrepreneurs + VoIP = New Niches
Who's Taking over UK's 087 DIDs?
What is the Universal Service Fund?
Dreaming of Being One of the Inc.com 5000 List?
FYI, Moneybookers' Pay In Policy
Be Fair, Suzanne! Ok, so it's a Commercial, Sort of
ITEXPOs Mix IP Communications with Everything
Eavesdropping on Barcelona's 2009 GSMA Conference
Who Would Want to Use Quickbooks on a Blackberry?
Jon Arnold - Biggest Competition from Outside your Industry
Steven Johnson, President of inGate Up and Atom Like Me
Mobile Monday Peer Awards 2009 Finalists! Including Fring
Mobile Monday Peer Awards 2009 Finalists!
VoIP Dead or Alive with Sheryl Breuker and CALLiFLOWER
Lynda Starr, Member of Women in voIP on Facebook Speaks at ITEXPO
Educate Yourself with Guru John Todd at ISPCON
Meltwater Media Monitoring Service Review # 2
17th Annual India Convergence, Legalization of VoIP!
Modular Data Centers: Partnering with Universities and Municipalities
What will you do in 2009? Capitalize on ITEXPO 2009
Eavesdrop on IPiFony and FrogNet re: Leveraging Open Source
Want to Leverage ISP Email something like Yahoo and Google do?
Guangdong, China's Jessica Zhu and Vopromote at ISPCON
Zain Group CEO Beats Global Business Luminaries
Wireless Broadband: Conflict and Convergence
Reduce cell phone bill and get more calls from important people
Want to monetize IP communications with Ireland?
Teletimes International Magazine Interview at Gitex 2008
Save as much as 90% on global roaming: WorldSim at Gitex 2008
Highlight Good Vendors, Truth about the Bad
How Fring is Monetizing Mobile
Building and Monetizing the Open Mobile Economy
Yearly Tradition of Predicting Etisalat's Legalization of VoIP
Nike Pairs up with Your Mobile Phone
Comparison Matrix of 7 Mobile VoIP Apps
Making Sense of FCC Access Rules and Regulations
Android Developers Workshop at Mobile Internet World Boston
Yes! TringMe Makes the Top 200 startups of Asia on Red Herring
Interview with John Kenmuir of FaxSipit
GregBoehnlein at Astricon 2008 on Public Internet vs Private Network
Direct Inward Dialing, Not Termination is Where the $ is
Israel Incumbent Bezeq Files for VoIP Permit
Service Wins over Price - Rate your VENDOR!
Fonality and Dell? Interesting
Men and Women are Monetizing IP Communications
Virtualization of Servers Webcasts: Value, Disaster Preparedness
What Do Conferences Do Right and Wrong?
Voxitas' Elevator Speech at ITEXPO West 2008
Stephen Wu Shows How Time = $ and Gotvoice Saves it!
ITEXPO West 2008 Attendees Discuss voIP in Swahili
Unleash the Power of the Anywhere Network
DIDX Shares Video of Weiland Underground Party during ITEXPO West 2008
EFAX Blocks DID Portability
MCM Telecom's Daniel Reyes Wedding Party in Acapulco
Service Provider Compares IAX2 to SIP at ITEXPO West 2008
How do you define an IT professional?
Must Read Bootstrapping your Business
Bionic Arm, SSUE students including Ali Imtiaz
Suzanne Interviews Secretary of IT/Telecom Government Pakistan
Orgoo, All in One!
Zomma Mohiuddin, PTCL first in Pakistan with IPTV
Monetizing FWD
Free mobile roaming in 22 countries
USF funds and issues, quite global
Ethnocentricity De-$tizes IP Communcations...
TMC University and other ITEXPO West 2008 Educational Opps
Pilates Anyone?
Using IAX2 for your VoIP Business?
Update All Social Networks with Biz Message: Ping.fm
Hunter Newby and Effective Youtube Use
Jaxtr One-Number Dialing in India
Beware of the Jabberwocky: Chargebacks
Will ASUS Eee PC Laptop Replace My Purse?
Video Interview: Commetrex Gold Sponsor ITEXPO West 2008
El-Mohri on IP Communications Events and Dialexia
IP Com? Voice-fitness mash-up Samsung and Adidas

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