Suzanne Bowen : Monetizing IP Communications
Suzanne Bowen
32 yrs in telecom, teaching, blog & grant writing, biz development, marketing, & PR. Favorite moments in life involve time w/ family & friends, networking, IP communications industry verticals & horizontals, running, traveling, foreign languages
| 1. "Focusing your life solely on making a buck shows a certain poverty of ambition..." Barack Obama ..... 2. "One of the sad signs of our times is that we have demonized those who produce, subsidized those who refuse to produce, and canonized those who complain." By Thomas Sowell

GENBAND Perspectives 15 Live Blog #GBP15

Welcome to the Perspectives live blog for 2015. A follow up to blogs from 2014, 2013 and 2010.The live blog officially starts...

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Serve Powerful PBX Market in the Cloud via Wave-Tel

Wave-Tel's CTO and Business Development Director explain why offering an IP PBX in the cloud is so attractive to small businesses; therefore,...

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Sponsored Data Charging - Disrupting the Mobile Industry

By: Barbara Sampson, Senior Marketing Manager, Alcatel-Lucent

New Service Provider Revenue Monetization Model

Just as LTE has evolved to be the predominant technology for mobile broadband providers -- generating an average data volume per user of 168% higher than 3G data – so must the traditional charging model change. One charging model growing in popularity is Sponsored Data Charging. 

Sponsored Data Charging enables mobile subscribers to view, stream, and benefit from sponsored content and use applications over the mobile service provider’s network without that data usage coming out of their monthly plan. The data charges that a subscriber would pay for the sponsored content are paid instead by the third-party provider owning the content. Even more importantly, a subscriber can test out certain sponsored applications and features for a short time to determine whether to subscribe, without impacting monthly data-plan limits.

Not only is Sponsored Data Charging built for massive broadband usage from all kinds of connected devices, it also can support emerging technologies such as VoLTE and NFV. Key target industries include advertising, retail, media, entertainment, healthcare, and financial services.

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The Gaming Evolution, from Touch to Buttons

Now that touch screens have permeated all sorts of computer form factors from watches to phones and tablets, its worth mentioning touch...

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Did You Make It?

IHS Infonetics' Hosted Unified Communications Scorecard came out. I have to wonder how they score this. I know from my own...

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The Drone War Hits the White House

A man was just detained outside the White House for trying to fly a drone over the fence. It is too soon...

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CA Technologies the 800 Lb. DevOps Enabler

It isn’t tough to understand how applications are changing the world of business… Traditional industries are being disrupted big-time via software companies...

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