Suzanne Bowen : Monetizing IP Communications
Suzanne Bowen
32 yrs in telecom, teaching, blog & grant writing, biz development, marketing, & PR. Favorite moments in life involve time w/ family & friends, networking, IP communications industry verticals & horizontals, running, traveling, foreign languages
| 1. "Focusing your life solely on making a buck shows a certain poverty of ambition..." Barack Obama ..... 2. "One of the sad signs of our times is that we have demonized those who produce, subsidized those who refuse to produce, and canonized those who complain." By Thomas Sowell

OTT

If Your Employees Are Going to Watch Video Anyway, They Might as Well Be Watching Your Video

October 29, 2016

When was the last time that you read a memo and said to yourself, “Wow, that was a really great memo”?

Our inboxes are straining and the number of channels competing for our attention just seems to increase all the time. Which creates kind of an odd dilemma for internal communications staff—by rights, the stuff they have to say should have a massive impact on the company, but realistically, it’s all too easy to ignore.

Which is why I find it interesting that an increasing number of organizations seem to be turning to streaming video as a way of getting their own employees’ attention. It makes a certain amount of sense. I’d make a reference to the increasing number of Millennials in the workforce, but let’s be honest—we all like video.



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