When was the last time that you read a memo and said to yourself, “Wow, that was a really great memo”?

Our inboxes are straining and the number of channels competing for our attention just seems to increase all the time. Which creates kind of an odd dilemma for internal communications staff—by rights, the stuff they have to say should have a massive impact on the company, but realistically, it’s all too easy to ignore.

Which is why I find it interesting that an increasing number of organizations seem to be turning to streaming video as a way of getting their own employees’ attention. It makes a certain amount of sense. I’d make a reference to the increasing number of Millennials in the workforce, but let’s be honest—we all like video.