In Tough Economy, Innovation Holds the Key

Next Generation Communications Blog

In Tough Economy, Innovation Holds the Key

Alcatel-Lucent, currently undergoing a strategy review under their new CEO, recently said that market conditions are forcing the firm to lower their 2008 sales expectations by 2-5 percent, according to this Reuters item.
 
However, the article also reported that ALU's investor relations chief, Remi Thomas, said he believed "carriers would continue to invest in strategic areas designed to generate new business, in capital equipment that could reduce operating expenses, and to meet regulatory requirements."
 
It is precisely this need for customers to generate new business that should help firms that develop innovative telecom solutions to weather the financial storms roiling the global markets.
 
A recent article by Xavier Martin, who handles Strategic Marketing for the Enterprise Solutions Division at Alcatel-Lucent, speaks to the evolution currently underway at enterprises across the globe. In the article, The Dynamic Enterprise - Leveraging 2.0 Applications, the author states that:
 
Over the next few months and years, a growing number of mid-market, large and multinational companies will learn that significant gains can be made by integrating tangible and intangible organizational assets - network, people, processes and collective knowledge - to boost productivity and efficiency and achieve a competitive advantage.
 
Martin also speaks of the need for CIOs to evolve in step with the needs of their evolving enterprise to ensure that the technology is implemented in a seamless way to achieve the goals of the organization:
 
Their new responsibilities make it necessary for them to look beyond technology toward enabling business objectives such as attracting customers and supporting key processes. Thus, in Dynamic Enterprises, CIOs must carefully tailor their portfolio of projects with an eye to realizing a comprehensive business transformation over a period of time.
 
Check out the full article here.


Featured Events