Exploring The IPTV Opportunity

Next Generation Communications Blog

Exploring The IPTV Opportunity

This week, Alcatel-Lucent announced support for the multimedia application environment for the Microsoft Mediaroom IPTV platform, called the Microsoft Mediaroom Presentation Framework.
 
Service providers can now combine Alcatel-Lucent's digital media suite of products, including the Multimedia Content Manager and Interactive Media Manager, with Microsoft's IPTV platform with an eye toward increasing ARPU (Average Revenue Per User) and generating new revenue streams by offering personalized multimedia, on-demand offerings, and compelling interactive advertising services.
 
In a recent article published on the Next-Generation Communications community titled IPTV Business Strategies - A Perspective, Nick Lochrin of Alcatel-Lucent's Professional Services Business Division explains the pressures that service providers face to drive revenue growth as well as the opportunity that services like IPTV hold in store. The article provides a perspective on positioning IPTV within an overall market strategy and business model to increase the likelihood of commercial success.
 
Writes Lochrin:
 
Service providers with extensive broadband access networks have an opportunity to increase value from these investments and derive competitive strength.
 
Service providers have opportunities to leverage competitive strengths. Established providers have significant assets in established relationships with customers for broadband services, and large scale investment in customer service, billing and mass technology management.
 
Of course there are numerous risks that service providers face when deploying any new service, however Lochrin believes that for operators who take the time to think through a coherent strategy the positives outweigh the negatives:
 
For service providers that carefully consider the business models, risk sensitivities, and overall strategy to maximize competitive strengths, there is an opportunity to compete effectively and grow shareholder value.
 


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