Consumers are driving a major shift in the way media services are consumed and shared, and savvy application developers are poised to leverage the latest tools and advances in technology to present these consumers with an ever-growing array of choices in how they will interact with next-generation media.
One recent innovation comes in the form of touchatag, the online Radio Frequency Identification (RFID) service that enables developers and Web-savvy consumers to create innovative one-touch applications, which connect everyday objects with online applications.
One such application would allow users to take the age-old paradigm of sharing a mix tape and updating that practice to the 21st century.
The application in question lets users control their iTunes account via a music player cube made up of six tags, all applied to the sides of a cube. Users can assign controls (like play, stop, next track), music files (that you can stream over the internet) and Web radio stations to the touchatags. Since a cube has 6 sides there are 6 things your cube can tell iTunes to do by just touching the touchatag reader. The idea is that you stick the 6 tags on the sides of a cube (like an old Rubik's cube, a photo frame cube or a foam toy die).
Or perhaps, more simply, users can leverage the touchatag solution to create custom playlists to personalize media selection and facilitate content sharing.
The point here is that application developers and creative end users can design a wide variety of touchatag-enabled applications, limited only by their imagination.
For developers, touchatag has launched an online community where interested parties can access a full API suite enabling them to easily build and extend contactless applications.
For more information, read the article entitled touchatag Presses Play in Entertainment, Smart Toys Segments or visit the touchatag Web site.
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