So, while the mobile operator's focus is ultimately on the application layer, this hardly precludes it from having to ensure its network is capable of reliably and efficiently delivering these new applications to subscribers. Rather, service providers' networks must grow with these new services to meet service quality demands of both business and consumer customers.
The path that network evolution should take -- for maximum benefit in both the near and longer term -- is a transformation to an all-IP wireless broadband network. That is, adopt the Long Term Evolution model, which is designed to not only support the next generation applications being introduced today, but also grow as those services continue to mature. It's also the right competitive model, if you consider recent predictions of the growth potential of subscribers to LTE-based networks -- which Pyramid Research suggest could increase by more than 400 percent annually in the next four years. That's more aggressive growth than the 3G market today, even with devices like the iPhone and Storm as dominant as they are. In fact, the 3G revolution has already driven mobile data usage to new heights, which are only going to be bested by LTE technologies.
So, to capture the opportunity to become part of that LTE boom, mobile operators need to plan now, with a complete transformation roadmap that starts with the Ultimate Wireless Broadband End-to-End LTE solution from Alcatel-Lucent.
Alcatel-Lucent has designed its solution to allow operators to aggressively extend the work of applications developers to their subscribers, allowing them to deliver a seamless multimedia experience to a diverse range of devices and in an increasingly competitive environment. In fact, it is that continued ability to drive new services to market quickly what will drive traffic growth for carriers, which is why it is important for them to adopt a model that will allow them to continue to evolve into the future -- hence, LTE.
But, they cannot handle that growth on their existing network infrastructures. They need the increased bandwidth, the quality of service, and the capacity provided by an LTE-based solution. Not only will they be able to deliver their existing services more efficiently, but they will be in a position to drive new revenue by introducing the next generation of wireless IP-based services, like multi-screen video and advanced location-based services. They will also be able to leverage their new networks to secure targeted marketing revenue and content brokering and more -- all of which will help offset a dip in subscriber growth.
Alcatel-Lucent understands that LTE is the future of mobile communications, and has designed a solution to guide mobile operators through the transformation to that all-IP network. To find out how you can leverage Alcatel-Lucent's expertise to beat the competition to the next era of wireless communications, join them at the Mobile 2012 Virtual Tradeshow.
You'll get a forward-looking view on how to successfully transition to LTE and how that transformation can carry you -- and your subscribers -- well beyond that, in a way that allows you to lower operating costs while increasing your service delivery capabilities.