Delivering the Dynamic Enterprise

Next Generation Communications Blog

Delivering the Dynamic Enterprise

With competition more fierce than ever in nearly every business market, enterprises are looking for any competitive advantage that will provide them an edge on the rest of the market. Naturally, talent is a natural area in which to invest, but increasingly, businesses are turning to technology, looking for even the slightest edge over their market competitors.
 
This includes enabling mobile workforces through fixed/mobile convergence and other mobility solutions, conferencing and collaboration tools, and other IP-based communications technologies that enable employees to work more efficiently.
 
For many businesses, this is a significant evolution from their existing communications systems, which included only traditional communications capabilities - no FMC, no video conferencing, no remote access to network resources, etc. But, businesses are quickly realizing they need to invest in these technologies in order to remain operationally fluid and able to quickly and effectively respond to internal and external demands.
 
As such, today's communications expenditures must be justified by their correlation to business objectives - in other words, executives must look not only for cost effective solutions, but those that have been proven to increase productivity and efficiency in the workplace. These interconnected solutions, enabled by IP connectivity, help create a more dynamic workforce that is able to match technology with employee responsibilities, allowing the entire business to react to changing business and customer needs.
 
Embracing the need for enterprises to create a more integrated and user-centric communications environment, Alcatel-Lucent has recently launched a new section of its Web site specifically dedicated to the Dynamic Enterprise, which, as CEO Ben Verwaayen notes, is about enabling users to collaborate quickly in a seamless multi-channel communications environment, helping drive innovation in their businesses and, importantly, with an eye on environmental impact of the technology.
 
The Dynamic Enterprise site, itself a highly interactive experience, features a variety of dynamically designed sub-sections to educate the business community on how to leverage converged communications to become more agile, including a clear definition of "dynamic enterprise," focusing on the connections between what Alcatel-Lucent calls the Four Pillars of the Dynamic Enterprise - network, people, process, and knowledge.
 
An interactive guest blogger forum draws attention to the hottest topics in enterprise communications and offers an opportunity for reader to pose questions that are then posted to the forums.
 
The site also features case studies showing how businesses are already turning the dynamic enterprise vision into reality, a media library with videos and podcasts, a newsroom with the latest information from Alcatel-Lucent, and even some entertainment, like a quiz to see you dynamic your enterprise is, a puzzle, and downloadable wallpaper and screensaver.
 
The site is designed not only to deliver information to help businesses become more dynamic, but to embrace the collaborative environment that is at the heart of a dynamic enterprise
 
For more on Alcatel-Lucent's vision of the dynamic enterprise, visit the micro-site.


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