By Beecher Tuttle

To compete in today's turbulent economic times, enterprises need to be able to communicate with current and prospective customers through a variety of different mediums. Marketing a particular product or service through traditional channels is no longer enough for technology companies to experience success, no matter how innovative or potentially indispensable the solution.  

In an effort to reach consumers on a more personal level, many thriving companies have begun launching social media campaigns. Unfortunately, the majority of these enterprises are only capable of connecting with customers on a department-by-department basis, often resulting in less than desired results.

As enterprises become increasingly dependent on social media for marketing and customer service purposes, they will be forced to employ more sophisticated strategies. To help companies prepare for this inevitable transition, Alcatel-Lucent recently rolled out the Genesys Social Media Strategy.

The solution, which was recently explored at the Genesys G-Force Melbourne User Conference, provides enterprises with the business tools needed to tie social media community interactions with customer service and marketing departments.

"By leveraging the Genesys solution's ability to optimize interactions across voice and non-voice touch points, businesses can proactively market and provide consistent customer service via Web applications, phone or mobile devices, delivering an exceptional experience for their consumers," said Eric Tamblyn, vice president, Genesys Product Marketing at Alcatel-Lucent.

Enterprises that adopt an integrated social media approach will be able to use sites like Facebook and Twitter as more than just simple networking tools. For more information on Genesys software solutions, click here.