By Ed Silverstein
Consumers today want to be able to have a multi-screen experience. They also want to have simplified content delivery. Combining both of these needs, there are some key ways that service providers can improve the users’ multi-screen experience.
Alcatel-Lucent says that consumers just don’t want to be able to watch content. They want a multi-screen experience with access to the same content on any screen, around the clock.
Recent studies by Alcatel-Lucent show consumers are ready for multi-screen services. A 2010 survey of younger consumers showed that 71 percent of those responding would use a multi-screen service and 65 percent are willing to pay for it. The study also showed that 63 percent of all youth would basically keep the provider they currently use if it offered them multi-screen services. Those taking part in the survey said were most interested in: multi-screen time-shifting (80 percent), program guide (72 percent) and PVR (71 percent). They were also most interested in payment methods through triple-play bundles (45 percent) and subscription premiums (41 percent).
In addition, in early 2010, another survey found “extensive interest” in multi-screen services among Western European consumers. The survey showed that 50 percent of all respondents expressed interest in multi-screen services, with 27 percent expressing strong interest. Interest was greatest among smartphone owners, the survey revealed. Smartphone owners also showed particularly high interest in multi-screen features like remote PVR (54 percent), pause and resume (46 percent), and program search (43 percent).
When it comes to multi-screen experiences, Alcatel-Lucent says its comprehensive multimedia strategy and end-to-end multi-screen solutions enable providers to:
--Address consumer demand by having excellent Quality of Experience, extend personalized content, and have cross screen services across different devices
--Ensure efficiency and cut out redundancy
--Develop business models that are profitable
--Develop models that include content providers and other media industry players
--Speed the time to market for multimedia solutions.
Multi-Screen Video is a solution that can extend fixed TV services to connected devices, including smartphones, tablets, netbooks and PCs, says the company. Users can watch and manage TV and video content from any device, and can shift between devices easily. Users can watch content offline, with mobile smartloading.
The Multi-Screen Foundation consolidates operations and delivers multimedia to any screen. With multi-screen enablers, providers can extend the reach and profitability of multimedia services, deploy new services speedily, reliably, and still reduce operating costs, the company said. Open interfaces can offer network capabilities to trusted parties, such as content providers, developers and advertisers, the company adds.
The Velocix Digital Media Delivery Platform is a content delivery solution that allows providers to take advantage of existing investments and assets. It is an alternative to shared content delivery networks. It also can quickly and profitably distribute multimedia content over any network, the company said.
The Digital Media Store allows users to take advantage of the growing market for digital media content. It features market-ready services that make the purchase of digital media content easier, across any network and any connected device, the company says.