Multiscreen Video: Catching the Online Wave

Next Generation Communications Blog

Multiscreen Video: Catching the Online Wave

By Ed Silverstein

The Multiscreen Video Platform lets cable operators and telcos reach subscribers, as well as new devices and diverse locations via TV and video services, according to Alcatel-Lucent.

“It helps service providers create a more personal, seamless and social experience across every Internet-connected device,” according to a solution sheet from Alcatel-Lucent.

In addition, it provides a path to next-generation pay TV and more revenue, the company said, as well as offers new media business models. Alcatel-Lucent and thePlatform, have formed an alliance for cable and IPTV providers to offer a new generation of video services to subscribers’ TVs, PCs, tablets, and mobile phones, the companies said.

The alliance provides video management capability and video distribution via a content delivery network (CDN) used by the service provider.

“Alcatel-Lucent’s leadership in IPTV and content delivery networks, coupled with our strategic alliance with thePlatform provides a unique suite of capabilities that allow service providers to offer the best of traditional pay-TV and online video worlds to their customers,” Derrick Frost, senior vice president, Global IP Video Solutions at Alcatel-Lucent, said in a blog post.

The Multiscreen Video Platform, which is a multimedia solution, now features the Cloud, the Content Delivery Network and Clients, which can be used individually or in combination.

Service providers also have assets that help them take advantage of opportunities with the cloud, according to a company website. In addition, the Multiscreen Video Platform can adapt to any current environment, the website said, thus allowing service providers to increase loyalty and revenue.

Also, by utilizing solutions from Alcatel-Lucent, service providers can deliver services to PCs, smartphones, tablets and connected TVs, including live TV and premium video. It also provides content from third-party providers, Web services, and Internet-based content.

The Multiscreen Video Platform provides better use of network assets and infrastructure. Media assets are exposed, too, to secure third parties through Web service APIs linked to the Alcatel-Lucent Application Exposure Suite.

With its comprehensive multimedia solutions, Alcatel-Lucent is helping service providers provide a richer user experience and build more valuable customer relationships.

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