By Erin Harrison
Today’s end user is looking for a richer conversation experience when using a variety of network-connected devices.
For example, new technologies are emerging that allow people to use any video-enabled device to enter a shared virtual space, and discuss and share information in a way that is almost like being together in the same physical space. As a result, these advances in video communications have provided a new opportunity for service providers to bring interactive video conversations to any device, from anywhere.
According to an article in Alcatel-Lucent’s Enriching Communications, Immersive Communications: A New Video Conversation Experience, with these new technologies users will no longer be limited to the confines of telepresence rooms to experience an immersive conversation at long distance. They will be able to experience this at work, at home and on the move – holding video meetings and sharing documents over PCs, tablets and smartphones.
Immersive communications includes both verbal and non-verbal communication such as gestures, body language, posture, facial expression and eye contact, which are necessary for remote participants to engage in honest, genuine and emotional conversations.
While videoconferencing has brought communications to another level, it hasn’t lived up to expectations since current video collaboration systems are often expensive, restrictive, complex and non-intuitive. The experience isn’t as rich or engaging as it is in related media, such as TV, movies and video games.
With immersive group video enterprises can adopt more flexible work models and distributed teams can engage in more creative and truly interactive video conversations, both scheduled and ad hoc.
Because immersive communications rely so heavily on the network, service providers are in the ideal position to take advantage of the new revenue opportunities it brings. SPs can leverage their networks, using the IMS (IP Multimedia Subsystem) architectural framework to deliver real-time immersive group video services with consistently high Quality of Service (QoS).
They can also offer immersive communications as a hosted cloud service. In fact, many are already moving to distributed cloud architectures that are ideal for hosted and virtualized video services.
Those service providers that get involved early in the game will set themselves apart from the competition, giving them the greatest opportunity to capture and develop a large and loyal customer base for the immersive communications experience.