Next Generation Communications Blog

June 2013

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Bringing customers closer: Six degrees of mobile data plan innovation

By Rich Crowe, Marketing Director, Alcatel-Lucent IP Platforms

We’ve all heard about the dramatic rise of mobile data traffic, spurred on by expanding 3G and LTE networks, smart device use, compelling apps and mobile video consumption. We know that mobile network operators face shrinking voice and messaging revenues and growing competition from over-the-top (OTT) providers. Operators know the pressure is on. Can they transform network investment and data traffic demand into data revenue growth? Where will this growth come from?

In this eight-part blog series, Alcatel-Lucent’s Rich Crowe answers these questions by presenting six degrees of mobile data plan innovation that can help operators build closer relationships with customers and grow data revenues.

Mobile Gets Straight to the Point (of Sale)

By Cassidy Shield, Head of Global Solutions Marketing for Content, Cloud, and Communications, Alcatel-Lucent

When consumers start buying data where they use it, the possibilities for consumption multiply.

Mobile is the growth engine of the communications industry, yet the way consumers purchase, discover, and engage with their data plan is in a store, on a website, or, even more archaically, via calling a call center. This is fundamentally backward, but it's also a clear wireless operator opportunity.

The opportunity lies in moving the point of sale (POS) to the smartphone or tablet itself, and it starts with a mobile application. With mobile data growing by leaps and bounds, operators have been grappling with how to manage and monetize the influx. Their conversations so far have centered on real-time charging, policy control, and personalization to transform how they bill, but there's been very little action on how to make these complex processes simple for consumers.

The Big Deal about Big Data Analytics

By Greg Owens, Senior Director Customer Experience Solutions Marketing, Alcatel-Lucent


The rise of big data is causing service providers to ask some big questions: How should we store our data? How long should we keep it? What parts of it are relevant to our business? Most importantly, how do we get value from it? To turn big data into a big deal, service providers need to extract insights that can help them make smart business decisions and improve the customer experience.


The value of big data is all in what useful and actionable information it can provide. I find it exciting to see how service providers use big data analytics to gain new insights and solve complex problems. With this post, I’ll look at some new research by industry analysts and three key opportunities that big data analytics presents to service providers.

WebRTC: Where Telecom Meets the Web

By Ed Elkin, Marketing Director, Advanced Communication Solutions, Alcatel-Lucent

WebRTC is giving apps a voice and operators new revenue opportunities.

I communicate all day long, but it’s always bifurcated between voice and the web. Last December's Consumer Electronics Show, however, showed me these two worlds will soon be merging thanks to a new technology called Web Real Time Communications (WebRTC).

Technically, WebRTC equips a browser with a standardized structure for communications clients, consisting of native functions for audio, video, and data exchange -- and that’s cool for the side of me that enjoys technology.  Appealing to my business side, WebRTC is a catalyst for innovation because it reduces the heavy work of interworking clients between devices and browsers, and because it avoids the tedious download and installation of thick, heavy clients.  That combination of technical and business niceties explains why fast movers in the industry are excited by WebRTC.  

The Big Challenge: Extracting Value from Big Data

Knowing what to do — and what can be done — with big data are important key to success. But these things are easier said than done. For its special report on big data, European Communications asked respondents to name the biggest barrier to operators seeking to execute a successful big data strategy. A lack of understanding of the potential that big data presents topped the list, getting the nod from 27% of respondents.

This response highlights the real challenge for service providers: finding ways to extract value and create tangible benefits from big data. Providers have vast amounts of information about customers, networks, services and operations. So how can they monetize it?

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