There are two kinds of technology consumers: Those who revel in the technology, and those who just want the benefits of the technology without having to think about tech itself.
While I definitely am someone who enjoys the technological innovation as much as the results of that innovation, most consumers are not. They just want technology that works, i.e., where the proof of the viability of next generation capabilities can be summed up as “seeing is believing.”
One example of this is the increasing popularity of multiscreen entertainment as delivered over a leading-edge multiscreen video platform such as the Alcatel-Lucent one that has become with service providers around the world. Consumers don’t want to have to fiddle with their computer or TV to get their content from one device to the next. They just want it to work; consumers want to be able to walk around the house with their shows or take their entertainment out into the world via their smartphone, not unlike we’ve been able to do with hardbound books for generations.
Thankfully, the Digital Living Network Alliance (DNLA) is making that relatively easy for consumers nowadays. DNLA helps specify the standard for enabling the sharing of music, video clips and photos across devices.
Earlier this year DNLA released guidelines for its Commercial Video Profile-2 (CVP-2). CVP-2 lets pay TV operators share premium content across devices inside a subscriber’s home, opening up much greater sharing of content across devices.
The release of these guidelines is a crucial step in the evolution of cloud TV and away from a device-centric model toward a cloud model where content follows the consumer.
As a recent TechZine article by Roland Mestric, Director, Multimedia Solutions Marketing, Global Corporate Marketing, Alcatel-Lucent, titled DLNA CVP-2: Addressing the Multiscreen Challenge, noted, CVP-2 will start in the form of home-based gateways to process the content according to the devices used. The gateway will also act as the DLNA server, streaming content to these devices inside the home.
However, “the next logical step will be to move the processing and streaming functions of the DLNA server into the network,” the article noted. “Pay TV operators can then prepare the content in a central location, from which they can serve each device and have a better control over the delivery mechanism.”
DNLA and its new CVP-2 guidelines will in very short order open up the way that consumers consume media, effectively liberating content from a single device or group of devices. As Mestric explains in a podcast on the subject, while this will cut down on the geek factor of moving content between devices, for the majority of consumers this will be a big win.