Next Generation Communications Blog

Alcatel-Lucent Technology News

Getting More Apps and Services to More People Faster --Creating the Competitive Edge

By Susan J. Campbell

The demand for innovative applications continues to grow, putting increased pressure on mobile service providers (SPs) to deliver more apps and services to people faster than the competition. To create and sustain a competitive edge, service providers must invest in faster and more flexible service deployment. At the same time, clear focus must be placed on open innovation to accelerate service development to enable the agility needed to optimize key opportunities in retail and wholesale.

A recent Alcatel-Lucent Enriching Communications article, Accelerate Communication Service Development explored the importance of the competitive edge and how mobile service providers can focus on their strengths to achieve the level of agility, innovation and flexibility necessary to effectively compete. The fact that service providers deliver solutions that work across devices and the boundaries of different networks is a key strength that can be monetized in sustainable and profitable ways.  

Alcatel-Lucent's Optism Solution Scoring Big Wins for Operators and Brands through Targeted, Permission-Based Mobile Advertising


By Beecher Tuttle

The most successful advertisers and brands are always those that evolve alongside technology and adapt their campaigns based on recent consumer trends. Just as advertisers once changed their focus from print to digital platforms, marketing groups are now concentrating their efforts on the mobile market.

The inherent difficulty in mobile marketing is that it has almost become synonymous with spamming, where advertisers blanket mobile phone users with promotions, deals and company news that they simple don't care about. If only advertisers could partner with mobile operators and develop a base of consumers who are interested in connecting and interacting with their brand.

With the Optism Mobile Advertising Solution from Alcatel-Lucent, they can.

Video Surveillance: Minimizing Cost and Maximizing Return on Investment

By Mae Kowalke

The use of video surveillance as a public safety and security tool is growing. Partially, that’s because homeland security regulations and initiatives around the world are driving deployment. It’s also because high capacity wireless data networks have brought down the cost of infrastructure to the point where the ability to provide comprehensive coverage is practical and cost-effective.

However, it should be noted that the initial investment and operation and maintenance costs of video surveillance can be significant. This is highlighted by the fact that protection responsibility is shifting from police/military to infrastructure owners.

“In the US energy market, for example, the North American Electric Reliability Corporation-Critical Infrastructure Protection regulations require that utilities tightly control access to their most important infrastructure,” notes Sheridan Nye, Senior Analyst at Informa Telecoms and Media’s Enterprise Verticals practice, in a LifeTalk article, “Is Video Surveillance Worth the Investment?

Mathematical Processing Explores the Benefits of Georedundancy

By Susan J. Campbell

Businesses throughout the world rely on their networks to support business processes, run applications and drive revenue for long-term sustainability. As a result, the importance of the network is amplified. The network and the data it maintains must be redundant to ensure optimization in the event of a failure. For this, Alcatel-Lucent recommends the benefits of georedundancy.

A recent article in Alcatel-Lucent’s TechZine by Randee Adams, Consulting Member of Technical Staff, Eric Bauer, Reliability Engineering Manager, and Daniel Eustace, Distinguished Member of Technical Staff entitled, “Availability Benefits of Georedundancy,” explores the enhanced service availability and client-initiated recovery possible with geographically redundant systems. With breakthrough mathematical modeling, a deeper understanding of the availability boost provided by such systems is enabled, while also identifying opportunities for optimization. And, lest we forget, the business continuity assurance it provides in the wake of a major disaster event.

Opt-In Mobile Marketing Strategy: 6 Tips for Success

By Susan J. Campbell

As consumers, we are constantly on the go with a mobile device of some kind in our hand providing directions, connection with a colleague or access to the data we need to close the big deal. The same device guides our social lives as we’ve come to rely on smart devices to manage our activities, content and connections. For brands, this provides the perfect opportunity to develop an Opt-In Mobile Marketing Strategy.

A recent blog by Mihai Vlad of Alcatel-Lucent’s Optism unit entitled, Thinking Human: Six Steps for Building a Successful Opt-In Mobile Marketing Strategy, highlights the opportunity that exists with the proliferation of the mobile phone as the must-have device. By developing an Opt-In Mobile Marketing Strategy, mobile operators, marketers and their brands can ask permission before engaging with consumers. In doing so, it provides unprecedented access to the consumer’s attention and the opportunity to build trust.

Responding to Railway Security Through Partnerships

By Erin Harrison

In the face of global threats and terrorist acts, collaboration and sharing best practices can help railway operators optimize their security capabilities. In addition, improving rail security by upgrading communications capabilities allows railroad providers a single, high-capacity network that can support multiple applications.  In fact, such new applications improve the transportation experience for customers and enable railroads to keep existing riders and attract new ones.

A recent Alcatel-Lucent article in its TrackTalk e-zine for railways communications enttitled, “Partnerships are the key to a secure railway,” looked at how the rail industry is responding to the security challenges of the 21st century with solutions such as IP MPLS broadband networks and CCTV systems.


 

Sao Paulo Policia Militar Improves Video Surveillance, Saves Money with LTE

By Mae Kowalke

 

Video surveillance is one technology that law enforcement officials increasingly rely on use to protect public safety. But, traditional hardwired systems are expensive, time-consuming to set up, and often produce unreliable results.

As an alternative, agencies in the U.S. and elsewhere are turning to 4G LTE (Long Term Evolution) networks for the creation, deployment and expansion of sophisticated video surveillance networks.   

A good example is Polícia de Estado de So Paulo (São Paulo State Military Police)—the agency charged with crime prevention, order maintenance, traffic control, and firefighting in Brazil’s most populous state.  As highlighted in a recent article in the Alcatel-Lucent (ALU) e-zine LifeTalk, it has been experimenting with an ALU supplied LTE network.

Balancing Security and Privacy Using 4G LTE Enabled Video Surveillance


By Mae Kowalke

When it comes to public safety, how much oversight and surveillance is enough, and how much is too much? Where do you draw the line between safety and invasion of privacy? These are questions policymakers and law enforcement officials struggle with every day. There are usually no easy answers.

A good starting point is to look at the role technologies like video surveillance can play in public safety, and what applications such technologies are most effective for particularly for providing an adequate degree of situational awareness.

Video surveillance is very prevalent in the U.K. where the typical person is recorded 20 times a day.  It is gaining ground in the U.S. where post-9/11 has made people feel less safe and created a desire to have their “guardians” always watching in public spaces. However, omnipresence for the sake of security has a price. It does invade personal privacy. 

This concern has only grown as sophisticated video and network technologies like 4G LTE— which is increasingly the technology of choice for massively deployed machine-to-machine (M2M) monitoring solutions— enable video can be not just automatically captured but also quickly analyzed to, for example, use facial recognition to ID a person or check a license plate against records in a database.

Improving Network Efficiency with Preloaded evolved Multimedia Broadcast Multicast Service (eMBMS)

By Mae Kowalke

One of the challenges faced by mobile network service providers deploying 4G LTE (Long Term Evolution) is using it to deliver popular multimedia content to a mass audience in the most efficient and effective manner. In the past, operators had two options: unicast or broadcast.

For those unfamiliar with the terms, below is a brief description of each:

  • Unicast — the sending content to a single network destination, with a unique address.  It is a one-to-one method of distribution. Traditionally, unicast has been when each individual recipient wanted or needed different content.
  • Broadcast — as the name implies, is sending the same content to all possible destinations, e.g., it is a one-to-many or one-to-all method of distribution. The obvious downside of broadcast is that everyone receives identical content.

Recently, a new technology call evolved multimedia broadcast multicast service (eMBMS) entered the scene.  It makes possible the efficient broadcasting of content only to interested recipients. An added attraction is that eMBMS is highly scalable.  It uses only a fraction of the capacity compared with unicast. This gives operators the best of both worlds: the flexibility of unicast and the efficiency of broadcast.

IMS Provides Eco-Efficiency Choices, Creates New Revenue Opportunities

By Erin Harrison

Two opposing forces are driving the need for more efficient use of energy – the increased use of mobile device coupled with the power needed to sustain their use are necessitating that the telecom industry step up its efforts to improve eco-efficiency overall.

Given the trend of increased demands of today’s mobile users – and the proliferation of new and different end-user applications and devices – an IP Multimedia Subsystem (IMS) is a smart choice for service providers who are also looking for new revenue opportunities.

“Consumers are no longer content with a simple telephone; they want broadband and accessibility, wherever they are, on any device they choose. They want access to information, plus instant and reliable communications,” a recent whitepaper by Alcatel-Lucent (ALU), “Alcatel-Lucent IP Multimedia Subsystem (IMS): Eco-efficiency Makes Economic Sense,” points out.

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