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Living Video: A New Conversation Experience

By Erin Harrison

One of the reasons video is so pervasive today is because of the personal dynamic it brings to conversations and meetings, creating higher-level interactions. Just like a face-to-face conversation, video brings subtleties and other nuances that cannot be communicated in an email or text.

A recent article in Alcatel-Lucent’s Enriching Communications, Living Video Conversations Go Mainstream, details how “living video” gives service providers opportunities to deliver a compelling new conversation experience. It says mobile networks, devices and people are ready for enriched video conversations, and service providers’ are in a position to deliver them.  

Ready, set and go

Voice over LTE (VoLTE) -- Starting the New Mobile Conversation


By Erin Harrison

 

Most of us are familiar with the technology of Voice over IP (VoIP) – which simplistically is the use of the Internet Protocol to do voice communications over data networks that include the Internet itself.  And, while most VoIP traffic has been over wired networks, a new voice technology is evolving called Voice over LTE (VoLTE) that is shifting the communications paradigm and enabling new services beyond traditional telephony over mobile networks.

In a recent article in Alcatel-Lucent’s Enriching Communications e-zine, The New Mobile Conversation Starts with VoLTE, author Edmund Elkin states that, “It’s no longer a question of whether VoLTE is the right choice for the new mobile conversation. It’s really a matter of determining when to begin the move to VoLTE, developing a migration strategy and selecting a partner to accompany them on the journey.”

IP/MPLS-Based Networks Provide Unique Value for Smart Grid Initiatives


By Beecher Tuttle

Skyrocketing energy demands and the push for greener, more sustainable energy solutions has helped bring smart grids to prominence, and has encourage a number of utilities to deploy a next-generation network alongside their electrical grid.

AltaLink, one of Canada's largest electricity transmission providers, is one of the utilities that is currently undergoing the complex, yet highly advantageous transition from a TDM architecture to a next-generation IP-based network.

Overcoming Smart Grid Challenges to Realize Key Benefits


By Susan Campbell

The ever-increasing demand for energy has created the need for the development of the Smart Grid. This efficient approach to energy management and consumption will change the way we produce, consume and recycle energy. The efficient operation of the Smart Grid will be a long time in coming, however, as many challenges still exist to complete implementation and adoption.

According to a recent Alcatel-Lucent article, Dealing with the Smart Grid’s Key Drivers and Challenges, the future of smart grids includes significant changes to the way we live, work and play. It is expected to impact the business landscape, the energy marketplace and the ways in which we interact both culturally and socially.

New Revenue Opportunities Possible with the New Conversation Experience


By Susan Campbell

Service provider (SP) revenues are taking significant revenue hits from application and content providers (ACPs) as the disaggregation of content from physical access shifts value generation opportunities toward third parties.  At the same time SPs are also attempting to ward off “free” offerings, such as people using things like Skype for making phone calls who are willing to put up with inferior quality, by attracting people to superior services they will pay a premium for.  The challenge, which every day gains more urgency, is how to react to both trends. 

The objective is to be relevant and central in evolving ecosystems and thereby be in a position to maximize new opportunities while minimizing risks. The vehicle for turning things around is embodied in the desirability of creating a new conversation experience with customers based on a holistic strategic approach.

A recent Alcatel-Lucent article, The Value of the New Conversation Experience highlighted the need for service providers to increase the average revenue per user and reduce churn, two of the major revenue corrosive issues. It focused on the reality that to accomplish these goals, SPs must quickly bring to market enhanced service bundles and also rapidly introduce innovative service offerings with compelling and differentiated perceivable value as critical to combating free services.

Permission-Based Mobile Marketing Strategies Hold Value for Advertisers, Operators and Consumers

By Beecher Tuttle

The influx of smartphones, tablets and next-generation networks has created a number of new ways for brands and marketing agencies to reach consumers. Unfortunately, many of today's mobile marketing techniques fail to engage consumers, who often find the advertisements to be bothersome, intrusive and unrelated to their interests.

One innovative and effective way to bridge this gap is a strategy called permission-based mobile marketing, a targeted advertising technique that changes the marketing paradigm by creating a dialogue with consumers, rather than an invasive, one-sided monologue.

The basic premise of permission-based mobile marketing is rather simple: users opt-in and give their consent for brands to send them targeted, preference-based marketing materials for products and services that they are interested in. If executed properly, a permission-based mobile marketing strategy can create value for brands, agencies, consumers and mobile network operators.

Ensuring the Future of the Smart Grid


By Susan Campbell

Our growing reliance on energy has sparked a new focus on how to make consumption more efficient. The Smart Grid has emerged as an important focus in this space, projected to impact the business landscape, the energy marketplace and even the ways in which we interact.

According to a recent Alcatel-Lucent article, EPB Chattanooga: Customers at the Center of the Smart Grid’s Future, smart grids will also enhance convenience and control within the industrialized world while positive social progress is enabled in developing countries. The level of skill with which energy providers are able to manage change will determine when and how well the benefits of smart grid technology will gain traction.

SIP CLF Will Simplify Network Management, Call Tracking and Troubleshooting

By Beecher Tuttle

Assessing the performance of Session Initiation Protocol (SIP) servers in a multi-vendor environment is a difficult proposition for today's service providers. This issue is mostly due to the lack of common SIP call log standards, a reality that allows vendors to develop call logs based on their own format.

The myriad of call log formats acts as a barrier for service providers that want to review SIP transactions across multiple vendors, evaluate and troubleshoot their servers, and analyze call trends.

Fortunately, the answer to this concern – SIP CLF – has already been developed and is currently in the process of being standardized by the Internet Engineering Task Force (IETF).

Identity Shift -- What a New Book says About Us and the Future


By Peter Bernstein

With Facebook about to pass the 1 billion user mark, YouTube taking the #2 rank as a global search engine, Zynga having gone IPO and Twitter on the way, the total of mobile phone devices having blown past the number of wired ones, three things have become apparent:

  1. With progress toward a world that is always on and all ways connected (think of this as ubiquitous and continuous communications meets pervasive computing) a look back at just the past five years by anyone demonstrates how much ICT has already transformed the ways we work and live.
  2. To use a common phrase, “we ain’t seen nothing yet.”  The pace of change is accelerating.
  3. In the process the nature of who we are and how we interact with the world, especially our virtual personae will have profound implications.

All of this and more is captured in a fascinating new book,  Identity Shift: Where Identity Meets Technology in the Networked-Community Age,  written by leading market research experts, Allison Cerra and Christina James, from Alcatel-Lucent.  The second in “The Shift” series of Web 2.0 analyses, this latest edition looks at consumer behavior across all the key stages of life and how they are influenced by communications technologies.

The Future Economy of the Smart Grid


By Erin Harrison 

With the world’s overall energy demand increasing by what seems to be the hour, deployment of smart grids presents new opportunities for utilities and service providers – but first they need to weigh all the factors involved in the future of smart grid.

According to the International Energy Agency (IEA), global energy demand is expected to rise by nearly 40 percent between now and 2035, as cited in a recent Alcatel-Lucent article, “Anticipating the Future’s Smart Grid Economy.”

Power utilities are indeed presented with new revenue opportunities, but they need to determine how they fit in to the future Smart Grid.

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