Next Generation Communications Blog

Alcatel-Lucent Technology News

Transforming M2M Communications via the Cloud

By Erin Harrison

In a hyper-connected world and the growth of machine-to-machine (M2M) communications, the opportunity for service providers is significant. By leveraging their network assets, service providers are in a position to transform M2M communications via the cloud into a value-added services business.

Multi-Screen Video Services Can Help Service Providers Increase Revenue, Reduce Churn


By Beecher Tuttle

The recent influx of innovative communication and entertainment technologies has increased user demands to new levels. Today's consumers want access to highly interactive, personalized multimedia content on man y and any device – including televisions, smartphones, tables and PCs – all with the same quality of experience obtained via traditional TV viewing.   In other words they want video portability, and service providers need a multi-screen video services platform that can accommodate this need and capitalize on the opportunity.

Customer Experience Transformation Strategies Reduce Churn, Increase Profitability


By Beecher Tuttle

Providing unique and differentiated offerings has become a real challenge for today's service providers. The fact is, the old way of winning and retaining business through network and technology upgrades simply doesn't attract customer interest the way that it used to.

With this in mind, many forward-thinking service providers are implementing new strategies to differentiate themselves from their competitors. To succeed in the broadband market, more service providers are turning their attention to the customer experience and focusing on things such as Alcatel-Lucent’s Customer Experience Transformation Program.

Successfully Monetizing the Digital Media Opportunity: Combining Marketing and Merchandizing with a Superior User Experience


By Special Guest: Wim Van Daele, Director, Communications – Mobile Commerce, Video & Immersive Communications, Alcatel-Lucent

Service providers are discovering new opportunities brought by the expanding market for the delivery of digital media services (applications, music, games, e-books, and more). Answering the question how to leverage this opportunity is one thing; but even more important is the question how to successfully monetize it.

In other words, how can service providers position themselves as critical components in application and content value chains to add value? How can they successfully differentiate from/compete with players such as Apple and Google?

players such as Apple and Google?

Quality of Experience (QoE) - A New Tool for Measuring Video Streaming Performance

By Erin Harrison

Video has become an integral part of everyday life – it has greater emotional impact and delivers visual complexity better than any other medium, a recent Alcatel-Lucent blog,  An Innovative Tool for Measuring Video Streaming QoE,  pointed out.

“Successful video delivery requires an understanding of these twin factors, and how best to shape the video experience to deliver them…“Delivering an outstanding QoE is critical for video streaming service providers. It is a differentiating factor in attracting new users, but also the best way to enhance multimedia revenue streams,” the authors stated.

Why Cloud Services are in Most Enterprises' Future


By Beecher Tuttle

The cost-effective, scalable and flexible nature of cloud services have made them exceedingly popular with enterprises of all sizes. As such, the cloud – along with the parallel convergence of information technology, telecom and media – has given communication service providers (CSPs) substantial opportunities to increase revenues and profits.  These manifest themselves in a number of different market segments that leverage cloud computing capabilities and include Software as a Service (SaaS), Platform as a Service (PaaS) and Infrastructure as a Service (IaaS).

The benefits  cloud services provide enterprises – and the associated revenue generating opportunities for CSPs – were recently documented in an article entitled, “Enterprise Cloud Services Come of Age,”  which was authored by Alcatel-Lucent's Xavier Martin and Annie Ohayon-Dekel.  In it they explain how and why SaaS, PaaS, and IaaS market segments are expected to enjoy 15 percent, 61 percent and 27 percent CAGR growth over the next ten years.

Alcatel-Lucent's Motive Division Wins 4G Contract with Verizon & ServiceView Wins Prestigious Award


By Beecher Tuttle

Alcatel-Lucent dominated the telecom headlines last week with two fairly big announcements in the 4G space. The first occurred on Tuesday, when Verizon Wireless confirmed that it will rely on Mobile Device Management (MDM) software from Motive, a division of Alcatel-Lucent, to manage the growth of its 4G LTE Network.  The second piece of Alcatel-Lucent news came at 4G World in Chicago just days later, when Motive's ServiceView for Mobile solution won the “Best of 4G” award in the “Best User Experience for Mobile” category.

Customer Experience? Think Bigger, Act Smarter!


By Simon Loe, Alcatel-Lucent

Telecom service providers in developed markets are turning to customer experience as a business strategy to address growing market saturation, reduce customer churn and increase profitability. There is a growing body of evidence that demonstrates better services generate price premiums.

The strategy is being implemented in a number of different ways, such as:

  • mobile service providers providing subscribers with a small cell to improve signal strength and broadband speeds;
  • operators improving new service switch-on by making process simpler through smarter software in customer equipment;
  • call centres using smarter technology, such as IVR and network monitoring, to resolve customer problems faster.

However a bigger return can be achieved by taking a broader perspective on customer interaction, as well as implementing specific product or service improvements.  

HTTP Adaptive Streaming (HAS) 'Well-Suited' for Mobile When Client Parameters are Optimized

By Beecher Tuttle

A recent blog post by Bell Labs’ Harish Viswanathan and Mark Clougherty, "Optimizing HAS for Mobile Wireless," looked at technical issues surrounding the delivery of quality video over mobile networks. There they discussed in detail why HTTP adaptive streaming (HAS) is capable of doing so but not at its default settings. 

This is an important finding since HAS currently is used for delivering acceptable video quality over a wide range of typical network conditions,  and thus is a strong option for wireless networks where data rates can vary substantially.

Entrance of Millennials to Today's Workforce Creating Unique Demand for Cloud Services


By Beecher Tuttle

Believe it or not, Generation Y is all grown up and hard at work. As was highlighted in a recent artile on the entrance of Millennials into the workforce by Cassidy Shield, head of global solutions marketing for content, cloud, and communications at Alcatel-Lucent, these new employees are bringing about a drastic change in IT departments across the globe. As baby boomers retire and Millennials take their place, chief information officers are being forced to radically alter the manner in which they set up and manage their organizations.

While previous generations have become comfortable with static infrastructures, Millennials – who have grown up with constant connectivity – expect much more. The same teenagers who chose mobile, social and multimedia lifestyles are now ready to bring those habits and expectations into the workforce.

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