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In an age where applications and content are king, and the networks that deliver them play second fiddle, telecom provider, in order to effectively penetrate their target markets, must unsure they are able effectively manage that content. It's not enough to simply develop and introduce new services; they must be able to integrate these offerings across multiple platforms, networks, and devices to create a seamless, integrated, and personalized user experience.
 
The evolution of networks, content, applications, and devices, combined with user's understanding of the capabilities available to them and their new expectations that result from this enlightenment make it critical for providers to be able to leverage flexible service delivery and management infrastructures.
 
Alcatel-Lucent's 5920 Multimedia Content Manager (MCM) has been designed for this very purpose - to enable service providers to manage, market, sell, and deliver content and services to any device their subscribers choose to use. The MCM allows mobile, broadband, IPTV, and converged services providers to manage the delivery of their services - including applications, video, music, ringtones, news and updates, and other personalized content - based on unique subscriber preferences.
 
To facilitate the efficient delivery and management of content, the 5920 MCM includes the following features:
·         Service and Delivery Orchestrator - Gateway for coordinating access to and management of core functions, including marketing, rating, charging, digital rights management (DRM) and service delivery;
·         Content, Storefront Manager and Subscriber portals - Provides flexibility in managing multi-screen catalogs and storefronts and allow service providers to build custom Web portals;
·         Marketing and rating - Enables multi-screen subscriber segmentation and management functions and the creation of targeted campaign promotions based on subscriber activities, including the definition of multiple pricing options and discounts;
·         Delivery and DRM - Allows the integration of the latest delivery protocols for both download and push services and offers a complete DRM solution to secure premium content;
·         Mediator - Provides a service order activation-enabled distribution workflow that integrates the Alcatel-Lucent 5920 MCM with downstream systems.
 
By bringing these capabilities to service providers in a single platform, Alcatel-Lucent not only simplified the content distribution capabilities for its customers, but also ensures they are able to focus on growing revenues and increasing operational efficiencies. It also allows them to focus their energies on the kinds of content and application partnerships Alcatel-Lucent promotes through its ng Connect program, while ensuring high quality, reliable services.
 
If you read the latest edition of Alcatel-Lucent's online magazine, Enriching Communications, you saw a case study explaining how Israeli telcom Pelephone used the 5920 MCM to launch its new music service that includes more than 250,000 tracks and playlists - Israel's largest music catalog. Not only does the Alcatel-Lucent solution allow Pelephone to manage and deliver the content through a friendly interface, it allows it to synchronize multiple user devices, a real advantage in an age where many - if not most - users have a desire to access content on multiple fixed and mobile devices.
 
"For example, if you use a PC to download a "jogging music" playlist to your private content area, that playlist is automatically available on your mobile phone," according to Pelephone.  "You can listen while you jog -- without the need for local synchronization via wires or WiFi."
 
This is just one example, and providers like Pelephone are increasingly looking to introduce new, innovative, and more personalized services to grow their market presence and subscriber bases using Alcatel-Lucent technology.
 
To read more about how Alcatel-Lucent is helping the service provider community address growing market complexities on the Next Generation Communications community.
 
If you haven't read the Pelephone case study, check that out here.
 

Driving Innovation Through Multi-Industry Ecosystems

October 4, 2009 9:18 PM | 0 Comments
The second installment of Enriching Communications, Alcatel-Lucent's eZine highlighting many of the hottest topics in communications today, takes a look at how ecosystems and the business models they promote help businesses leverage a collaborative environment to enhance the opportunities for all members of the communities.
 
As editor-in-chief Ruth Killeen writes, "Why work alone when partnerships help mitigate risk in a highly competitive marketplace?"
 
Indeed, ecosystems provide an opportunity for businesses that would have had little cause to work together under traditional business models, to generate added value for the members of a growing number of ecosystems as well as their end users. Taking a deeper look at some of the trends and topics in the LTE market introduced in the previous issue, this iteration looks at how participation in ecosystems helps members create new value from their own products and solutions, while leveraging the expertise of other members.
 
While the ecosystem isn't necessarily a new concept, this is an ideal time to foster long-lasting relationships to help the community as a whole more quickly assess and respond to evolving trends and requirements. Essentially, these ecosystems are the foundation for business relationships between strategic, multidisciplinary companies from a variety of industries, providing an opportunity for them to collaboratively deliver new solutions.
 
Ecosystems increase the value of products and solutions from each partner by offering input and feedback from a variety of members who have distinctly unique perspectives on what users want, what they will buy, and how much they will use new services and products, adding a new measure of predictability into the value chain.
 
Real-world experiences often provide a powerful message regarding products and services. The same can be said for the successes driven by participating in collaborative ecosystems. Hewlett-Packard, for instance, continues to expand its partnerships because of the benefit it has seen from the openness and collaboration promoted by ecosystems. These partnerships, in fact, are a key part of its corporate culture.
 
With the rate of evolution in the communications market, it is more critical than ever for individual vendors to ensure the ability to move equally quickly. Few companies have the resources to successfully respond to changing customers requirements without risking financial stability, making pooling resources and experiences more than a reasonable option - it is becoming a necessity. This article illustrates the success Hewlett-Packard's has seen from membership in ecosystems like ng Connect.
 
Even as many wireless provides are still moving into the 3G world, wisdom dictates that their goal must be to evolve further, to 4G technology, to deliver services with greater quality and reliability. However, the secret is not in merely evolving their networks - they must have a keen focus on the applications and services they bring to their subscribers. They need compelling new services that can cross networks, devices, and geographies - and they must provide enough value so that subscribers will be willing to pay for them.
 
This article looks at how network operators can leverage ecosystems to quickly develop and deploy 4G services, including eliminating risk through interoperability testing in a standards-based environment. By working closely with their partners, operators will increase their ability to grow revenue and market share in an ultra-competitive mobile market.
 
Israeli telecom Pelephone indentified some time what is now common theory - content and applications will be the keys to successfully penetrating the mass market. As such, it knew it had to be able to design new and innovative services for flexible, scalable deployment and rapid launch.
 
By working closely with its ecosystem partners, it is now able to deploy new services in a fraction of the time it would otherwise take. It has also been able to expand and manage its content and application library through simple, intuitive, and appealing interfaces, resulting in what it calls a "stunning user experience," including location-based services, mobile Internet, and multimedia content.
 
A key part of Alcatel-Lucent's market strategy is its application enablement model, which combines next generation network technology with the ecosystem and partnership theory to create more effective business models and greater efficiency in bringing services to market.
 
Earlier this year, Alcatel-Lucent conducted a study to gain an understanding of how various members of the communications value chain might be able to better work together to combine network capabilities with the speed of the Web - a key part to its application enablement strategy.
 
This article provides answers to the questions it was looking to answer, and which will help network providers more effectively partner with content and application providers to create a highly collaborative environment that drives value for both sides and create a win/win/win situation for network providers, application and content developers, and end users.
 
 
In this issue, experts from Alcatel-Lucent, Hewlett-Packers, ABI Research, and Pelephone discuss the need for and benefits of technology ecosystems in a competitive landscape. The next issue will delve into to telecom operators can transform their businesses to create more effective, sustainable operational models.

Best Practices for Managing and Maintaining a Multi-Vendor Network

October 2, 2009 4:43 PM | 0 Comments
Every investment in today's cost-conscious climate goes through a lot of scrutiny. That said mobile operators face no shortage of challenges in today's market environment.
 
In their bid to improve their profitability and maintain their competitiveness, many mobile operators are rolling out new services meant to generate revenue and increase usage. They need to juggle diverse traffic types, keep track of complicated service level agreements and speed time to market - all while reducing capital and operating expense and generating new revenues.
 
Yankee Group estimates backhaul costs account for approximately 30 percent of network-related OPEX, while Heavy Reading noted recently that mobile carriers are increasing their spend on backhaul by 15 percent to 25 percent annually to meet demand for a high-quality HSDPA or EV-DO end-user experience.
 
Faced with these realities, mobile operators are rethinking their approach to the backhaul network - migrating from a mix of legacy transports and multiple leased lines to packet-based technologies, so as to support an order of magnitude more capacity at much lower cost.

But the major challenge for mobile operators is architecting and deploying a high-performance
backhaul solution capable of reducing the cost per transmitted bit. Mobile operators are rethinking their approach to the backhaul network - migrating from a mix of legacy transports and multiple leased lines to packet-based technologies, so as to support an order of magnitude more capacity at much lower cost.
 
Evaluating the sustainability of your network, the reduction of your footprint and reduction of power consumption are more important than ever. Companies today are challenged to find ways to add more value to the services they already provide and ultimately, bring more value to the end users. In doing so, businesses will position themselves for a brighter future, so that when the economy turns for the better - those enterprises will be poised for take-off.

How the Recession is Impacting Consumer Spending on Network-based Services

September 28, 2009 8:43 AM | 0 Comments
There is no question the economic downturn has had a significant impact on spending in both business and consumer markets. In the business market, the results have been well documented, with a marked decrease in spending, including staff cuts as well as an increased need to justify any new investments. For the communications market, this has created an opportunity to feature the cost saving features of IP-based technologies, in addition to their productivity enhancing capabilities.
 
Because its service provider customers are critically impacted by the needs and trends of consumers, Alcatel-Lucent sought to determine how the recession has impacted consumer spending, knowing that overall confidence has been at an all-time low for many of them and that spending patterns can change drastically with the economy. 
 
The good news, based on Alcatel-Lucent's research, is that, while two-thirds of consumers are cutting their overall spending, their first cutbacks are not related to their network services. In fact, only one of the top 11 cutbacks is communications related - downloading online pay per view movies is the fifth most frequently cited cutback. The remainder of the top 11 includes other ancillary entertainment and activities, like going to bars (1), concerts (2), sporting events (4), movies (6), and restaurants (7). Renting movies from physical shops came in third. Travel, charitable contributions, health club memberships, and non-essential shopping rounded out the top 11.
 
The lower half of the response table included many network and communications services, but their frequency was significantly lower than the top cost cutting measures. In fact, the three of the four least likely services to be cut include the basic communications services: broadband, landline phone, and cellular service (education also fell among these three at the bottom of the list).
 
What it means is there is an ongoing opportunity for network operators, whose services are viewed as a much more fundamental part of everyday life than other leisure activities. Indeed, broadband service can be considered recession-proof.
 
Interestingly, paid VoIP has a much higher likelihood of being cut, despite the overwhelming sentiment that broadband Internet is a must-have service. Clearly, providers have a significant opportunity here in developing the PSTN replacement market. But, this is also a reflection of comfort - consumers are used to their reliable traditional phone service and, in a challenging economy, tend to favor tried and tested products to new technologies.
 
On the other hand, free and low-cost services still present an opportunity - though they also present a challenge in subsidizing those services with other revenue streams, including advertising. Even with an improvement in economic conditions, Alcatel-Lucent says 13 percent of respondents still plan on making cuts, while 20 percent are likely to increase spending, leaving the majority at a level spend.
 
What does this mean for providers? Certainly, they will have to adapt their business strategies to account for consumer behavior. More than likely, they will see an increase in the use of free services, like IP-based voice and video services, an increase in messaging (email and IM) as opposed to traditional telephony, a rising interest in bundled services, and a greater acceptance of advertisement-driven services.
 
The latter presents a real opportunity for operators as they look to offset a reduction in the use of fee-based services. The creation of more bundled offerings also is an opportunity, because it creates stickiness and helps reduce churn, which is at least as important as singing new subscribers - and builds a relationship operators can leverage as the introduce new services. And of course, their ability to enhance the overall experience for the end user will only help increase subscriber loyalty.
 
For more on Alcatel-Lucent's research, read the full report, including tables and charts that show exactly how the consumer market is expected to behave as a result of the recession.
 

Speed Introduction of New Intelligent Applications and Time to Revenue

September 14, 2009 1:26 AM | 0 Comments
When you consider the work network operators are doing to build out their next generation communications infrastructures to be able to deliver new services and applications, and when you think about the evolution of end devices on which these new applications will run, the obvious question is, how can network operators keep up with the demand for applications to leverage these latest technologies.
 
Quite simply, the only way they can reasonably deliver new, innovative, intelligent applications quickly is to solidify relationships with third-party developers and content providers. Today's network operators have to focus on their delivery capabilities, and lack the resources to remain competitive if they also have to develop all the applications on their own. 
 
It's clear that network operators understand the need to work with third parties, as most applications already come from other sources, not from the operators themselves. In fact, other than expanding footprints in underserved markets, network operators are seeing relatively flat revenues from network access, due to market saturation. Thus, in order to increase revenues in a highly competitive environment, they need to explore new options for bringing compelling services to market, which they cannot accomplish on their own. The only new wireline service, for instance, that has found wide-scale market penetration is IPTV, compared to the number of new Web services developed by the developer community and other third parties.
 
It's a clear trend, and one that will continue to grow as more software platforms are leveraged to create environments to allow easy development and introduction of creative, and potentially revenue generating services. 
 
Highlighting this fact, a recent Alcatel-Lucent white paper discusses a survey of 132 service providers that were asked to identify the three most important factors that will contribute to the success of mainstream telcos. Two responses dominated their opinions: Rapid transition to all-IP networks and, topping all responses, more effective partnering and collaboration with third-party providers.
 
These two factors effectively comprise Alcatel-Lucent's application enablement strategy, a combination of building out intelligent, all-IP high leverage networks, and using the capabilities of those networks to develop deeper relationships and new business models with third-party providers.
 
By collaborating closely with third-party developers and content providers - and by allowing them greater access to network resources, including QoS capabilities, network-based storage, and key subscriber and device data - operators will not only create long-lasting relationships with these providers by increasing their networks' value to them, but will also allow intelligent, contextual applications and services to be more efficiently developed and rolled out, lowering all-important time to revenue.
 
Certainly, there are barriers that must be overcome - namely, despite a desire to work with third parties, network providers have traditionally not created a valuable enough value proposition that would drive these relationships to new levels. But, by enhancing their network capabilities and, more importantly, exhibiting trust in their partners by making these capabilities available to them, operators will have taken a significant step towards creating an meaningful ecosystem that will increase collaboration and entice developers to work more closely with the operators to quickly develop new revenue streams.
 
To understand more about how network operators can leverage their networks to solidify their third-party relationships and help speed the introduction of new intelligent applications, read the white paper, Working with Third Party Services: An Action Plan for Network Providers.
 

Alcatel-Lucent's "Enriching Communications" - The State of the LTE Market

September 12, 2009 11:03 PM | 0 Comments
Alcatel-Lucent recently unveiled its electronic magazine (e-Zine), Enriching Communications, an online initiative to provide an in-depth look at many of the communications industry trends and innovations - including how Alcatel-Lucent is helping its customers achieve business success by leveraging its next generation communications products and services.
 
The first online-only edition of the publication focused on the migration of 2G and 3G wireless networks to 4G technologies, specifically LTE. The process of network transformation from legacy environments to more agile, flexible, and stable 4G technologies has been a key area of focus for Alcatel-Lucent, including a particular emphasis on consulting customers on how to best approach the Broadband Stimulus component of the American Recovery and Reinvestment Act of 2009 (ARRA).
 
Featured content in the inaugural e-Zine include:
 
6 Key Trends Driving the Evolution to LTE
The demand for mobile services in increasing, and will only continue to rise, which is driving the migration to new wireless technologies to support the growth in subscribers and mobile broadband usage. LTE can enable sustainable and profitable business models while supporting the increase in network usage. In fact, LTE subscriptions globally are predicted to grow at a rate of more than 400 percent (CAGR) over the next four years. This article highlights six trends that will drive the demand for mobile broadband.
 
As it seeks to enhance its ability to provide the best possible educational environment and prepare its students for the future, Georgia Tech's mission is to ensure its students, researchers, faculty, and staff have access to the latest advanced communications technology, representative of the real-world technologies they will matriculate from the University to use, including 4G/LTE wireless networks.  In this article, Georgia Tech's CTO and Director of GT-RNOC, explains how 4G/LTE will enable students and faculty to create a better future and why next generation communications technologies are critical in an academic environment.
 
Inconsistency in the delivery of services across best effort networks, without QoS guarantees are the reason service providers are bombarded with questions like, "Why is the speed and download rate of my public Internet so variable?" or  "Why doesn't TV over the Web look like HDTV?" or "Why do video calls over the Internet have inconsistent quality?" or "Why are multi-user, interactive online games sometimes ruined in an instant by network quality issues?" This article addresses the need for enhanced QoS for reliable, consistent delivery of today's bandwidth hungry services, and how guaranteed QoS turns into a winning proposition for network operators, ACPs, and end users.
 
The global LTE market is expected to grow faster than any previous mobile standard, with subscribers predicted o eclipse 136 million by 2014. To help mobile operators prepare for this growth in both developed and emerging markets, this article looks at end user expectations as LTE-based networks become available to them. What applications will they want? How will they use them? Which applications will the pay for, and how much will they be willing to pay? How much will they pay for network access? These are all questions that operators will need to understand before they can successfully migrate users to next generation networks.
 
LTE is representative of the realization by network operators that they need to create and open environment for application and service development and delivery and become much more than merely providers of connectivity. This video, featuring a number of communications industry experts, including Dick Lynch, Executive VP and CTO, Verizon Communications, and Vivek Badrinath, IT Networks and Product Support, Orange, focuses on end-to-end LTE as a means of "IP-izing" mobile networks, as the industry moves rapidly towards the commercialization the technology.
 
 
The next issue of Enriching Communications will take the ideas from this edition a step further, focusing on how operators can build and leverage ecosystems to increase their ability to provide quality services and content, and create new revenue opportunities.

Best Practices for Improving Time to Market of New Products and Services

September 11, 2009 10:04 PM | 0 Comments
For today's network operators, the key to creating new revenue streams lies in their ability to quickly and cost effectively bring new services to market. It's an accepted fact that future success depends on applications and content that is delivered to the end user, not in the network itself.
 
Naturally, the network infrastructure must be in place to make these services available, which is why Alcatel-Lucent is heavily pushing its application enablement strategy, including its high leverage network theory, which will enable faster, more reliable, and more flexible service delivery, while promoting increased collaboration between network providers and their third party partners - the application developers and content providers.
 
While investing in intelligent network infrastructures is necessary, as they provide the physical foundation for making new products and services available, ultimately, the ability to quickly deliver new services rests largely on operators' ability to build strong third-party relationships. More specifically, they will need to move past mere marketing and branding agreements to include deeper technology integration to increase the value for both parties. This will have the added benefit of shortening time to market of new services, as partners will have greater insight into the network resources to allow them to more effectively build applications that will require less testing and modification.
 
This change in behavior - to date, network providers have been reluctant to allow access to their resources, and their partners, therefore, have been less motivated to collaborate more closely with them - is key quickly introducing new services. The network capabilities - application enablers - that will drive the creation of new revenue producing services includes, an ability to provide differential QoS, user demographic and behavioral data, end user devices and presence information, billing and provisioning abilities, hosting of content and applications, call control and messaging platforms, and, not least, customer support.
 
These capabilities, made available to in-house developers or third-party partners, will allow for increased efficiency in the development of new services that can run on different platforms to support a wider user base. They will also dramatically increase the number of partners network operators have access, since they not only promote a trusted two-way relationship, but also provide valuable resources developers and content providers are looking for as they seek to engage targeted audiences that are most likely to want their services, increasing the relevance of the entire value chain by leveraging contextual information to deliver services to users where and when they want them, on whatever devices they want them on.
 
Of course, there is also the question of identifying the right applications and services, the capacity for which is also enhanced through this sort of closer collaboration and sharing of information - and revenue. While it is nearly impossible to predict which specific applications will have the greatest impact, a few common traits that are likely to deliver the most significant return include:
  • A focus on multimedia capabilities
  • Personalization and customization
  • Leveraging collaboration and social networking
  • Anywhere, anytime, any device availability with seamless switching between platforms
  • Automation of installation and maintenance
  • Integration with other applications and services
What this list really means is that the most successful services will be more flexible and more adaptable to different user environments than ever before. In other words, they will leverage the need to personalization and customization.
 
For more on how third-party relationships can be developed to improve time to market of new services, read Alcatel-Lucent's white paper, Working with Third Party Services - An Action Plan for Network Providers.

Alcatel-Lucent's touchatag Announces Urban Game Challenge for Developers

September 11, 2009 12:29 AM | 0 Comments
This past February, Alcatel-Lucent launched its touchatag service - it was actually a rebranding of the former tikitag - looking to differentiate its brand in the growing RFID space. touchatag is the online RFID service that brings to developers an ability to connect objects and devices to Web applications, allowing those applications to be initiated via RFID-enabled devices.
 
In July, touchatag was named to the list of 2009 Best Products and Services by Network Products Guide, thanks to its innovation in driving services and solutions that leveraging next generation communications technology to enhance the value of both applications and RFID-enabled products.
 
This week, Alcatel-Lucent has taken steps to extend its touchatag service to a wider developer community, announcing a competition, called "Vienna Jungle Scrum," inviting developers to submit their entries for the most innovative Near Field Communications (NFC) urban game for mobile phones. The competition is part of mobilkom austria's A1 Innovation Days 2009, and challenges developers to create their games with the city of Vienna as their urban environment.
 
Urban gaming - also known as location-based gaming - leverages GPS and NFC technologies to create real-world games, like point-to-point races, scavenger hunts, problem solving - not unlike a localized, mobile-device based version of the popular reality TV show, Amazing Race - as well as interactive local tour applications.
 
Alcatel-Lucent, through its sponsorship of the challenge, hopes to drive interest and innovation in the use of NFC technology, while also exposing the capabilities of touchatag to a wider developer community. Using touchatag, developers are able to tag locations and objects with RFID stickers, linking them to online information using NFC-enabled phones, creating the interactive experience. Ultimately, the hope is to drive the development of real-world utilities, like mobile device-based electronic financial transactions.
 
"Our goal is to stimulate developers to create mobile applications utilizing leading edge NFC technology" said Anthony Belpaire, General Manager, Alcatel-Lucent touchatag venture, " Urban gaming is a first step in building user comfort in using the technology for more advanced e-wallet transaction applications, such as coupon redemption, payment and fidelity."
 
The Vienna Jungle Scrum is open to developers across the globe through September 18, 2009, with winners being awarded a total of €5000 in cash prizes.

Lowering Network Costs While Increasing Your Broadband Footprint

September 9, 2009 11:53 PM | 0 Comments
Regardless of what industry you're in, you've heard the mantra, "Do more with less." Cost reduction while increasing value and productivity is what every business aspires to be able to accomplish. That includes network operators, who are faced with the same fiscal challenges as any other business, but also have to increase their network capabilities in order to meet the demands for new bandwidth intensive services and applications. And they have to be able to deliver them more reliably than ever to a larger user base than ever, as more and more subscribers adopt the latest generation of mobile devices to take advantage of next generation communications features and services.
 
So, how can network operator lower costs while increasing their coverage area - including how can they extend their footprints to include rural and under- or unserved regions. Of course, this is the impetus driving the Broadband Stimulus portion of the American Recovery and Reinvestment Act of 2009 (ARRA), which seeks to provide funding for broadband operators to facilitate broadband service delivery to these areas.
 
Certainly, one factor is deployment cost, which can be partially offset by funding from the Broadband Stimulus program. Alcatel-Lucent, which has developed complete end-to-end networking solutions for network operators, regardless of which technologies they have chosen, has spent considerable time and effort providing consultative advice to its customers as to how they can best benefit from the stimulus program, including how to balance accessibility, capacity, and affordability as they built out new or extend existing networks.
 
Alcatel-Lucent also understands that the most effective way to enhance network capabilities - including building out new footprint - is to ensure that appropriate relationships are in place that will enable quick and seamless rollout of new, revenue-generating applications and services. The ability to build those relationships with content providers and application developers by adding value through access to network resources is a key component of its Application Enablement strategy, which is designed to ensure that network operators are able to balance their investment in infrastructure with high-value services from their partners. 
 
In order to develop those relationships, they need to first be willing to make that investment in infrastructure, building out what Alcatel-Lucent refers to as a High Leverage Network.
 
A high leverage network is designed to allow highly personalized applications, services, and content to be delivered, leveraging subscriber data, which is also made available to the service provider partners, allowing them to derive additional value from the relationships and create even more appealing services - particularly those that users are willing to pay for.
 
Fully converged, all-IP high leverage networks allow for easy scalability of bandwidth when and where it becomes necessary. They also provide application and service awareness, QoS, and packet optimization to ensure optimal network efficiency, reliability, and availability.
 
These are all capabilities that are necessary to extend an operator's footprint, while providing incentive for third-party partners to continue to develop new services and applications, which allow operators to offset CAPEX.
 
In addition, high leverage networks, which can be implemented in stages - again to accommodate budget constraints - allow for the convergence of network infrastructures both vertically (across network layers) and horizontally (across residential, business, and mobile users), allowing for a single infrastructure to support multiple access technologies, providing a lower TCO - ultimately driving down cost of operation.
 
For more on High Leverage Networks and how Alcatel-Lucent is helping is customers recover from the recession, read its white papers:
 
 

Alcatel-Lucent Launches "Enriching Communications" e-Zine

September 7, 2009 11:30 PM | 0 Comments
Alcatel-Lucent has, as part of its environmental initiative, ceased the print edition of its Enriching Communications magazine. Instead, it has launched a new online portal through which it will continue to deliver consultative information, featured articles, global trends, case studies, podcasts, and insight from Alcatel-Lucent experts.
 
"The new Enriching Communications e-zine and discussion forum takes a close look at industry trends and the innovations that will address these current constraints and drive real change and business opportunities," writes Editor-in-Chief Ruth Killeen in her Editor's Blog - one of the new e-Zine features.
 
The new e-Zine format provides not only links to previous editions, but offers an interactive environment, not possible in print format, that seeks to drive readers to engage Alcatel-Lucent's expert contributors through article ratings, polls, and comment forums designed to generate conversation around key topics that impact businesses today. The online publication is available in English, French, Spanish, and Chinese languages.
 
"Our goal is to bring you expert, consultative thinking on your most pressing business issues," says Killeen.
 
One of Alcatel-Lucent's key initiatives is to help drive the migration from 2G and 3G wireless networks to 4G LTE networks, for which it has developed a complete set of solutions and strategies, including its application enablement strategy and high leverage network concept, designed to allow migration at a pace that accommodates individual operators' needs.
 
To help drive the growth of LTE technologies and support operators looking for information on how to approach its challenges, the first edition of the online version of Enriching Communications focuses on how business growth through migration the LTE. Current articles include:
The upcoming edition will build upon these topics, with a focus on "How Ecosystems Change the Game," offering insight as to how a well-developed ecosystem is well suited to a next generation communications environment.
 
To subscribe to Enriching Communications and other Alcatel-Lucent content, visit the Alcatel-Lucent Subscription Center.
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