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The WebRTC Craze

Blog post is co-written by Anne Lee, Chief Technology Officer of IMS Innovations at Alcatel-Lucent and recently recognized by the industry as a WebRTC pioneer and by Gilles Duboué, IP Platforms Innovation Marketing at Alcatel-Lucent.

The craze for WebRTC grows louder as its realization in the market begins to be marked with high profile adoptions such as in Google Hangouts, Amazon Mayday, and SnapChat’s AddLive solution. The formal standardization of WebRTC began in 2011.  Early implementations by Google and Mozilla, on Chrome and Firefox respectively, followed shortly - beginning in 2012.  And with the availability of developer versions of WebRTC on Chrome and Firefox, an ecosystem of proof-of-concept and early commercial products and solutions quickly emerged.  Open source plug-ins are filling the gap in browsers that do not yet support WebRTC e.g. Internet Explorer.  There is also clear progress being made in WebRTC standards for ORTC.  Given this, we expect that WebRTC ORTC will likely be natively available on Microsoft’s Internet Explorer within the next 18 months.

Network Functions Virtualization: Learnings from an NFV proof-of-concept

By: Asaf Peled, Cloud Solution Architect, Alcatel-Lucent's CloudBand activity 

We live in exciting times – again. I had been wondering if there was still room for fundamental innovation, for technological disruption – the worn out word. We had the Internet bubble that burst 2001/2002. We had the advent of the smartphone in the recent years. Great innovation, but somehow they reached a plateau. Faster processors, larger screens? It doesn’t seem to make a real difference. Apple’s engine showed the first signs of sputtering.

And yet, there is something brewing behind the scenes that makes the engineer’s heart beat faster: NFV and SDN, a bold new vision about the future of networks (read these blog posts about understanding Network Functions Virtualization and Software Defined Networks). Network functions are to be reduced to pure software - doing away with all the special purpose chips, circuit boards, and cabinets into which we have poured our brains to deliver the ultimate in features, performance, and reliability.

Third Party Pays Mobile Data Plans Hit the Market

Alcatel-Lucent’s Rich Crowe continues the dialogue on the Six Degrees of Mobile Data Plan Innovation by examining recent market developments in third party pays mobile data.

Syntonic Wireless™ is bringing sponsored data to AT&T customers. The Seattle-based mobile services company’s new Syntonic Sponsored Content StoreSM, creates an open marketplace where AT&T’s iOS and Android customers can find and consume free or premium content without consuming their data plans. Integrated with AT&T’s Sponsored DataSM service, the Syntonic Sponsored Content Store operates on the third party pays concept, one of the six degrees of mobile data plan innovation.

When it announced Sponsored Data in January 2014, AT&T offered a vision for a service that would give sponsors new ways to engage with customers and employees. Sponsors could come from industries as diverse as healthcare, retail, media and entertainment, and financial services. They could use sponsored data in a variety of different ways, including:

The Six Degrees of Mobile Data Plan Innovation: It's Not All About Data- Mobile Voice and Messaging Share Plans Offer Plenty of Appeal

Alcatel-Lucent’s Rich Crowe continues the Six Degrees of Mobile Data Plan Innovation blog series by examining the degree to which consumers are interested in share plans that include unlimited voice and messaging but don’t include data.

The last Six Degrees blog explored consumer attitudes toward two different mobile share plan options: sharing data only and sharing voice, messaging and data. This blog will explore attitudes toward a 3rd option: sharing unlimited voice and messaging — but not data — across multiple devices or subscribers.

Hackathon Generates New Conversations, New Applications and Potential Revenue Opportunities

By: Gilles Duboué, IP Platforms Innovation Marketing, Alcatel-Lucent 

Recently in Munich, Alcatel-Lucent ran a 12 hour Hackathon that pitted the industry’s best and brightest developers against each other. The mission: build the most original, compelling and marketable app using New Conversation APIs.

New Conversation APIs make the rich functionality of IP Communications simple to mash up into applications. By enabling developers to easily integrated voice, video, data and contact information into any app, service providers can innovate faster – providing entirely new communications experiences to end users from any screen, device and network. They enable operators to explore new opportunities for enhancing retail services and to pursue new wholesale markets through application partners (web, verticals, M2P, M2M…).

NFV INSIGHTS: The making of NFV security - "from vision to reality"

By: David Amzallag - Alcatel-Lucent Vice President, Virtual Telecommunications and CloudBand CTO

While network functions virtualization (NFV) introduces new challenges to security, it also presents unique opportunities for addressing security problems due to the unprecedented scale, flexibility, and central control it affords. Compute, storage, and network resources can be optimally allocated and stitched together as required by the security policy. Our approach to address NFV security is based on a recursive, divide-and-conquer methodology, which involves securing the Alcatel-Lucent CloudBand™ NFV Platform, cloud nodes, and the network that interconnects them. CloudBand uses policy-based placement capabilities enabled by the CloudBand Management System to install virtualized functions in their appropriate security zones, and re-uses the security services provided by NFV applications.

I thought it would be a good idea to describe the journey to this approach together with its "making of" episodes.

10 Ways to drive mobile data growth through the youth market

By Daisy Su, Senior Strategic Marketing Manager, Corporate Marketing, Alcatel-Lucent (@daisysu)

Last week, I talked about mobile operators are building an overall brand experience that engages young consumers because the youth segment is valuable — and do influence adult segments. In addition to creating a youth brand or a youthful brand, mobile operators must also consider how to craft specific offers that promote the “mobile data first” experience to drive mobile data growth through the youth market.

Here are the 10 ideas that can help craft the “mobile data first” offers using an online charging solution (OCS)

Ethernet VPN (EVPN) - Networks for Ethernet Services

By: Greg Hankins, Senior Product Line Manager, Alcatel-Lucent

I’ve been talking a lot about EVPN recently at network operator conferences around the world, because I’m really excited about this new technology.  EVPN offers an alternative to VPLS that integrates both Layer 2 and Layer 3 services, and can run over simple IP networks with ECMP for resiliency and load balancing.  EVPN is an interesting new technology if you are providing a Layer 2 infrastructure over multiple sites, delivering integrated Layer 2/Layer 3 services, or providing cloud services.

Kabel Deutschland Simplifies its IP Edge

Mae Kowalke, TMCnet Contributor

IP address exhaustion is an issue every Internet service provider must face. With the dwindling of IPv4 addresses, operators must migrate to IPv6 and seamlessly if they are to meet the needs of commercial, residential and mobile services.

For Vodafone Company Kabel Deutschland (KD), Germany’s largest cable operator, it was no question whether the move to IPv6 would be a bolt-on solution or something more integrated. A bolt-on solution would not do for KD, according to a recent Alcatel-Lucent case study on KD. The company needed to address the issue of flexibility to accommodate long-term growth and next generation service delivery without compromising its reputation for high-performance and high-value service.

Shared Data Plans: A Tool for Attracting and Retaining Subscribers

Alcatel-Lucent’s Rich Crowe opens a new chapter of the Six Degrees of Mobile Data Plan Innovation blog series by examining consumer interest in shared data plans.

Shared data plans have become popular with mobile operators. Today, 19 of the world’s 25 largest mobile operators by subscriber base size[1] offer data-sharing options. Many others are following suit and offering subscribers the ability to connect several users or devices to the same pool of mobile data.

For operators, the addition of shared data plans is about clearing new paths to market expansion, subscriber stickiness and bottom-line growth. But what do mobile consumers think of shared data? What factors make them more or less likely to embrace it? And what impact does it have on whether they stick with a mobile operator?

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