Next Generation Communications Blog

Cable MSOs

Cable MSOs can Create New Revenue Streams with Cloud-based Big Data and Analytics for SMBs

By: Mae Kowalke, TMCnet Contributor

Cable multiservice operators (MSOs) have embraced the need for broadband data, and with good reason. Broadband data demand is expected to grow by 560 percent over the next five years, according to a recent Bell Labs study, largely driven by demand for pay TV and video and cloud traffic generated from the proliferation of data centers.

Cable MSOs are doing well by their entertainment services bundled with residential broadband offers, but this revenue is under siege by the likes over over-the-top (OTT) video services such as Netflix and Apple. Hence, cable MSOs are constantly in search of new revenue opportunities.

One strong candidate for new revenue is commercial services for small and medium-sized business (SMBs). This area generated 10 percent of MSO revenue in 2014, according to Gilbert Marciano, CMO Strategic Marketing - Customer & Market Insight Senior Manager at Alcatel-Lucent, in a recent TechZine posting appropriately titled, Differentiate your SMB services with big data. In fact, it is noted that in the U.S. Comcast and Time Warner Cable together generated roughly $5.5 billion from the segment in 2013.

Four Ways Cable Operators Can Boost the Customer Experience

By Mae Kowalke, TMCnet Contributor

The customer experience has always mattered, but its importance has grown in recent years. This has been driven by increased global competition, including the almost instant availability of alternations, and the rising expectations by fickle and informed consumer. Yet, cable operators have a long way to travel if they want to deliver the customer experience (CX) that consumers demand.

The Temkin Group’s Q3 2014 survey of 10,000 US consumers’ opinions about goods and services registered the lowest ranking average Net Promoter Score (NPS) for pay TV providers, a telling statistic. Internet service providers did almost as poorly, coming in only one position higher.

“As technology innovations drive shifts in consumer behavior and open new service opportunities, operators must start eliminating pain points,” stressed Alcatel-Lucent’s Nicholas Cadwgan in a recent TechZine article, Cable MSOs transform the customer experience. “This includes any obstacles that will impede their ability to launch and provide adequate care and quality assurance for those services.”

Cadwgan lays out four customer experience management (CEM) areas that cable operators should focus on.

Big Data for Better Operations - The Use of Analytics in the Connected Home

By: Alan Marks, Senior Product Marketing Manager, Alcatel-Lucent’s Motive Customer Experience Solutions

The increasingly competitive broadband market has service providers facing new challenges as they deliver services to today’s Internet-connected home. One challenge is delivering technical support for the rapidly increasing number of Internet-connected devices in the home. Consumers are now connecting gaming consoles, smart phones, tablets and other devices to their residential gateway, and their broadband Internet service. In light of this increasingly complex and dynamic technological landscape, it is no surprise that service providers have turned to analytics to better understand their customers’ needs.

Cable MSOs Can Learn a Lesson from Kabel Deutschland

By: Mae Kowalke, TMCnet Contributor

Kabel Deutschland (KD), a Vodafone company, is a good example of what cable multiple system operators must do to gracefully manage growing demand and continue to deliver innovative new services by upgrading their network edge for IP services.

As highlighted in a recent TechZine article by Steve Davidson, European Marketing Director for Cable, Alcatel-Lucent, KD’s investment in infrastructure and cable services had already paid great dividends. The company’s initial 100 Mb/s product offering had a take-rate approaching 50 percent. But with this positive consumer response came some new challenges.

Among these challenges were managing cable operator costs and subscriber growth, supporting legacy cable services, and accelerating IP service deployment. How the cable company dealt with these problems and did so in the context of having a vision of its IP services future is worth studying.

NFV INSIGHTS: Why Distribution Matters

By: Andreas Lemke, Alcatel-Lucent Sr. Marketing Manager – Cloud

 “GM factories reduce production in aftermath of Japan earthquake 2011”, “Hard disk shortage due to Thailand flooding 2012“, “Drug shortages continue to vex doctors”, “China factory fire sends memory chip prices to three-year high (2013)”. Industrial supply chains are becoming increasingly tenuous as they are thinned out and stretched across the globe. Raw materials are available from fewer and fewer specialized suppliers and warehouses are eliminated for just-in-time production. Small, local incidents affect the supply of goods on a global scale.

In the IT industry we are seeing a similar trend. Enterprises are moving their applications and data to the cloud, but this cloud is often highly centralized and not as resilient, free flowing, or efficient as one might think. Amazon Web Services, the largest cloud provider in the world, is serving their global customers from no more than two handfuls of locations. Netflix and other companies have experienced major outages due to single failures in the cloud they used.

So what does this mean for NFV?

DLNA CVP-2 Will Make Sharing Pay TV Much Easier

By: Mae Kowalke, Contributor

There are two kinds of technology consumers: Those who revel in the technology, and those who just want the benefits of the technology without having to think about tech itself.

While I definitely am someone who enjoys the technological innovation as much as the results of that innovation, most consumers are not. They just want technology that works, i.e., where the proof of the viability of next generation capabilities can be summed up as “seeing is believing.”  

One example of this is the increasing popularity of multiscreen entertainment as delivered over a leading-edge multiscreen video platform such as the Alcatel-Lucent one that has become with service providers around the world. Consumers don’t want to have to fiddle with their computer or TV to get their content from one device to the next. They just want it to work; consumers want to be able to walk around the house with their shows or take their entertainment out into the world via their smartphone, not unlike we’ve been able to do with hardbound books for generations.

Cable MSO Discovers the Benefits of 10G EPON

Mae Kowalke, TMCnet Contributor

Bright House Networks loved its 1G Ethernet passive optical network (EPON). But there was just one problem: demand was increasing, and 1G EPON was quickly becoming not enough.

The cable multiple system operator, the sixth largest owner and operator of cable systems in the United States, serves roughly 2.5 million subscribers with its video, high-speed data, home security and automation and voice services.

Bright House Networks is a proponent of EPON because it allows the company to provision multiple customers onto one fiber and still provide dedicated bandwidth without oversubscription. It is their preferred way to accelerate the transformation of their network to an all IP ultra-broadband infrastructure.

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