Next Generation Communications Blog

Customer Experience

Enterprises Need a Converged Network to Meet Current and Future Requirements

Mae Kowalke, TMCnet Contributor

Bring-your-own-device, mobile video, virtualization and a greater need for quality of service have prompted the need to rethink the network. In fact, the exponential increase in traffic has added a sense of urgency on the part of enterprises to upgrade their networks.

What’s needed is a converged network, according to a recent paper by Alcatel-Lucent (ALU). Enterprise Converged Network Solution, which carries the subtitle, Deliver a Consistent and Quality User Experience, Streamline Operations and Reduce Costs.  With a long and deep history of providing state-of-the-art enterprise networks, ALY is advocating a converted, application-aware network that accounts for the latest evolutions in computing, yet is a resilient enough to meet both today’s needs and those of tomorrow.

Cable MSO Discovers the Benefits of 10G EPON

Mae Kowalke, TMCnet Contributor

Bright House Networks loved its 1G Ethernet passive optical network (EPON). But there was just one problem: demand was increasing, and 1G EPON was quickly becoming not enough.

The cable multiple system operator, the sixth largest owner and operator of cable systems in the United States, serves roughly 2.5 million subscribers with its video, high-speed data, home security and automation and voice services.

Bright House Networks is a proponent of EPON because it allows the company to provision multiple customers onto one fiber and still provide dedicated bandwidth without oversubscription. It is their preferred way to accelerate the transformation of their network to an all IP ultra-broadband infrastructure.

OpenTouch--Welcome to the Personal Cloud

By Mae Kowalke, TMCnet Contributor

What mobility has done is change the conversation. For the past 30 years, enterprise data communication was about the personal computer. But that’s shifting as smartphones and tablets have given the world the ability to more easily perform work from any device with a cellular and/or Wi-Fi connection. The cloud has then given business the ability to perform business with these devices, effectively taking enterprise computing resources and making them available to any employee with authorized access at any time.

The bring-your-own-device (BYOD) trend within the enterprise is the manifestation of this. And, IP-based communications of all types has also changed quite a bit driven by mobility and the cloud. Collaborative conversation is much easier, and video conferencing is easier than ever.

Helping to meet the needs of the new direction of business companies such as Alcatel-Lucent (ALU) have developed services that help enable this transformation of business.

Social Media Increasingly Plays a Big Role in Public Safety

By Mae Kowalke, TMCnet Contributor

Middle Eastern revolutions and national ad campaigns are not the only situations that benefit from social media. Natural disaster communications also can be greatly helped by effectively harnessing the opportunities of social media.

“Communication reliability depends upon how we engage through the media, and new media is the conduit through which we negotiate those relationships,” noted Marya L. Doerfel Ph.D., an associate professor at Rutgers University who focuses on natural disaster communications in a recent Alcatel-Lucent LifeTalk article, Social Media, Relationships Boost Emergency Communications

Cable MSOs Need a Flexible Network Edge

By Mae Kowalke, TMCnet Contributor

It seems these days that no matter how much bandwidth and services multiple systems operators (MSOs) it is not enough. Subscribers want higher quality user experiences not just for their televisions but for the exploding number of other network connected devices they possess which are multiple media bandwidth hungry. 

Even if cable MSOs can meet current demands the pressure to go faster is intense, especially when the competition is only a click and a quick connection away.  This need for speed to the market and in the market is placing increasing strains on cable system architectures and creating a need to accelerate cable network IP transformation.

As Time Warner Cable senior director and chief network architect Michael S. Kelsen has written: “Cable operators are seeing their network capacity requirements double approximately every 24 months to keep up with customer demand and the launch of new services.”

One way to cope with increasing capacity demands is ensuring cable operators have a flexible network edge. A flexible network edge helps maintain growth but reduces costs at the edge of the network by supporting the evolution of residential, commercial and even mobile services.

Shared Data Plans Mean New Charging Challenges

By Mae Kowalke, TMCnet Contributor

The move to LTE networks, increasing data usage, and the proliferation of multiple devices per user has ushered in the concept of shared data plans.

Shared data plans offer benefits both to consumers and operators. For carriers, shared data plans mean the ability to have a single pool of data minutes that they can use across their multiple devices. For carriers, shared data plans mean increased customer loyalty and additional revenue opportunities.

However, shared data plans also mean challenges for carrier charging systems.

Alcatel-Lucent Motive Customer Experience Solutions Win Two Industry Awards

By Peter Bernstein, TMCnet Senior Editor

For those who follow the mobile industry closely, you know that mobile service providers (MSPs) are constantly on the watch for tools that will enable them to gain a competitive edge.  You are also aware from TMCnet’s coverage of the space mobile device management (MDM) is increasingly be viewed as an invaluable tool for MSPs to get better visibility into what is going on end-to-end with their customers enabling them to provide an enhanced, simpler and more customized customer experience as well as facilitate the roll out of LTE services. 

One such capability that increasingly is gaining traction with MSPs around the world is Alcatel-Lucent’s Motive portfolio of Customer Experience Solutions. And, the efforts of the Motive team have not gone unnoticed.  In fact, Alcatel-Lucent was recently honored with two industry awards in recognition of the work being done to help service providers forge stronger and more valuable customer relationships:

The Apple Loophole: iOS 7 Upgrade Impacts on Mobile Networks

By Patrick Tan, General Manager, Network Intelligence, Alcatel-Lucent

Note: Originally posted in Alcatel-Lucent Analytics Beat blog

Similar to previous iOS updates, over 50% of Apple device users upgraded their device to iOS 7 within 2-3 days of its release, 30% upgrading within the first day.  Apple made improvements to their software release process to ensure mobile networks are protected from these techno-hungry iPhone users. Specifically, the notification announcing availability of the new iOS is staggered over a few days to help spread out the signaling load.  They also implemented a “no-greater than 100 MB app size” policy which restricts apps over that size from downloading over mobile networks.  And Apple’s iOS 7 update came with a mandatory WiFi-based upgrade path. 

So, quiet day on mobile networks on September 18th?  Not quite – iOS 7 update came with a hidden cost to mobile operators.  But, only systems correlating signaling, volume, applications and device data – down to the iOS version – could detect these trends. 

In this blog, we report on Apple iOS update trends discovered using the Alcatel-Lucent 9900 WNG on mobile networks worldwide.

Carriers Can Benefit from Shared Mobile Data Plans

By Mae Kowalke, TMCnet Contributor

Shared minutes have been a wild success for mobile operators, and the family plans have become the norm. But now consumers want shared data plans, too, since according to Alcatel-Lucent one in every four mobile users will have more than one device by 2016. Currently 60 percent of consumers want shared data plans, and that number is likely to grow.

Shared data plans are a boon for operators, so this trend should be embraced.

Users on shared plans typically opt for larger data buckets, for one. More than a quarter of subscribers for one leading carrier choose a data allowance of 10 GB per month or larger, according to a recent TechZine posting by Daisy Su Senior Strategic Marketing Manager, Corporate Marketing, Alcatel-Lucent, The Case for Shared Data Plans.

Playing the Mobile Data Game

If the 'price is right,' operators could win in mobile data.

By Cassidy Shield, Head of Global Solutions Marketing for Content, Cloud, and Communications, Alcatel-Lucent

I am bullish on the mobile broadband opportunity and pro mobile data share plans as an innovative approach to data pricing.  With that said, the irony of mobile data sharing plans is that you're not really sharing anything. Sure, multiple devices can pull from the same data pool, but there's no exchange of data, no bartering, and essentially no value associated with each byte.

That's how the market is today, in these early days of data sharing, but "gameification" has the potential to transform how consumers interact with their data plans.  Imagine a family of four, in fact I often imagine my family of four all on the same data plan. My wife could negotiate with our daughter, saying, "I will trade you 10 megabytes of data for doing your chores." Maybe my daughter who is quite clever doesn't want to do her chores, so he makes a similar deal with her brother. Each family could set their own rules for chore bartering, but what is interesting is that when data is treated as a currency with real value associated with it, the possibilities open up.

It's not just chore-evading children who would find this model interesting, but also advertisers and third parties. Brands are exploring every possible means to build their mobile presence, but the key lies in figuring out how to connect with mobile users by giving them what they want -- connectivity.

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