Next Generation Communications Blog

Customer Experience

Third Party Pays Mobile Data Plans Hit the Market

Alcatel-Lucent’s Rich Crowe continues the dialogue on the Six Degrees of Mobile Data Plan Innovation by examining recent market developments in third party pays mobile data.

Syntonic Wireless™ is bringing sponsored data to AT&T customers. The Seattle-based mobile services company’s new Syntonic Sponsored Content StoreSM, creates an open marketplace where AT&T’s iOS and Android customers can find and consume free or premium content without consuming their data plans. Integrated with AT&T’s Sponsored DataSM service, the Syntonic Sponsored Content Store operates on the third party pays concept, one of the six degrees of mobile data plan innovation.

When it announced Sponsored Data in January 2014, AT&T offered a vision for a service that would give sponsors new ways to engage with customers and employees. Sponsors could come from industries as diverse as healthcare, retail, media and entertainment, and financial services. They could use sponsored data in a variety of different ways, including:

The Six Degrees of Mobile Data Plan Innovation: It's Not All About Data- Mobile Voice and Messaging Share Plans Offer Plenty of Appeal

Alcatel-Lucent’s Rich Crowe continues the Six Degrees of Mobile Data Plan Innovation blog series by examining the degree to which consumers are interested in share plans that include unlimited voice and messaging but don’t include data.

The last Six Degrees blog explored consumer attitudes toward two different mobile share plan options: sharing data only and sharing voice, messaging and data. This blog will explore attitudes toward a 3rd option: sharing unlimited voice and messaging — but not data — across multiple devices or subscribers.

How signaling saps phone batteries - and what you can do about it

By: Josee Loudiadis, Director of Network Intelligence, Alcatel-Lucent (@joseeloudiadis)

What do consumers know about the effects of signaling? We pay attention to our data plan costs — such as how many bytes of data we use for Skype calls, sending photos or watching YouTube videos. But signaling remains mysterious, because we don’t pay for it in any obvious way. And because it operates transparently, we are not aware of its impact.

Rankings have arrived: Mobile Apps' Impact on Networks and Consumers

By Josee Loudiadis, Alcatel-Lucent

Operators, consumers and application developers are fully interconnected in the mobile world. Yet they rarely recognize the impact they have on each other. That’s why Alcatel-Lucent has released its Mobile Application Rankings report — to increase awareness among consumers and the mobile industry and to promote app optimization. Here’s a sampling of the “blind spots” the report addresses:

Hackathon Generates New Conversations, New Applications and Potential Revenue Opportunities

By: Gilles Duboué, IP Platforms Innovation Marketing, Alcatel-Lucent 

Recently in Munich, Alcatel-Lucent ran a 12 hour Hackathon that pitted the industry’s best and brightest developers against each other. The mission: build the most original, compelling and marketable app using New Conversation APIs.

New Conversation APIs make the rich functionality of IP Communications simple to mash up into applications. By enabling developers to easily integrated voice, video, data and contact information into any app, service providers can innovate faster – providing entirely new communications experiences to end users from any screen, device and network. They enable operators to explore new opportunities for enhancing retail services and to pursue new wholesale markets through application partners (web, verticals, M2P, M2M…).

Build a Brand Experience that Engages Young Consumers

By Daisy Su, Senior Strategic Marketing Manager, Corporate Marketing, Alcatel-Lucent (@daisysu)

I’ve received a lot of questions from mobile operators, who are asking about mobile data growth and how it’s related to the youth market — meaning consumers from the age of 18 to 25 or sometimes 18 to 22. The mobile operators’ own research shows that the youth segment is valuable — and influences adult segments. The Business Case for Youth section of the Mobile Youth Report also says: “The youth market is worth $1 trillion dollars. Youth drive high-end smartphone markets. Youth have the highest lifetime value of all customers.” As a result, mobile operators around the world are taking notice of young consumers, and some are investing in a new youth brand to attract that segment. 

Enterprises Need a Converged Network to Meet Current and Future Requirements

Mae Kowalke, TMCnet Contributor

Bring-your-own-device, mobile video, virtualization and a greater need for quality of service have prompted the need to rethink the network. In fact, the exponential increase in traffic has added a sense of urgency on the part of enterprises to upgrade their networks.

What’s needed is a converged network, according to a recent paper by Alcatel-Lucent (ALU). Enterprise Converged Network Solution, which carries the subtitle, Deliver a Consistent and Quality User Experience, Streamline Operations and Reduce Costs.  With a long and deep history of providing state-of-the-art enterprise networks, ALY is advocating a converted, application-aware network that accounts for the latest evolutions in computing, yet is a resilient enough to meet both today’s needs and those of tomorrow.

Cable MSO Discovers the Benefits of 10G EPON

Mae Kowalke, TMCnet Contributor

Bright House Networks loved its 1G Ethernet passive optical network (EPON). But there was just one problem: demand was increasing, and 1G EPON was quickly becoming not enough.

The cable multiple system operator, the sixth largest owner and operator of cable systems in the United States, serves roughly 2.5 million subscribers with its video, high-speed data, home security and automation and voice services.

Bright House Networks is a proponent of EPON because it allows the company to provision multiple customers onto one fiber and still provide dedicated bandwidth without oversubscription. It is their preferred way to accelerate the transformation of their network to an all IP ultra-broadband infrastructure.

OpenTouch--Welcome to the Personal Cloud

By Mae Kowalke, TMCnet Contributor

What mobility has done is change the conversation. For the past 30 years, enterprise data communication was about the personal computer. But that’s shifting as smartphones and tablets have given the world the ability to more easily perform work from any device with a cellular and/or Wi-Fi connection. The cloud has then given business the ability to perform business with these devices, effectively taking enterprise computing resources and making them available to any employee with authorized access at any time.

The bring-your-own-device (BYOD) trend within the enterprise is the manifestation of this. And, IP-based communications of all types has also changed quite a bit driven by mobility and the cloud. Collaborative conversation is much easier, and video conferencing is easier than ever.

Helping to meet the needs of the new direction of business companies such as Alcatel-Lucent (ALU) have developed services that help enable this transformation of business.

Social Media Increasingly Plays a Big Role in Public Safety

By Mae Kowalke, TMCnet Contributor

Middle Eastern revolutions and national ad campaigns are not the only situations that benefit from social media. Natural disaster communications also can be greatly helped by effectively harnessing the opportunities of social media.

“Communication reliability depends upon how we engage through the media, and new media is the conduit through which we negotiate those relationships,” noted Marya L. Doerfel Ph.D., an associate professor at Rutgers University who focuses on natural disaster communications in a recent Alcatel-Lucent LifeTalk article, Social Media, Relationships Boost Emergency Communications

1 2 3 Next
Featured Events