Next Generation Communications Blog

Why Aren't You My Customer?

COMPTEL had a sales training session for attendees with Stephen Schiffman. Schiffman has written 50+ books in his 35 year career...

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How Imagine Communications is Bringing Video Distribution to the cloud and Beyond

At the end of 2014 I declared Imagine Communications one of the companies to watch in 2015, specifically stating: The video industry...

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The Race to Gigabit is About Business

The cable companies racing to Gigabit networks isn't about delivering ultra-fast broadband to consumers. The Gigabit announcements get them good PR...

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Four Ways Cable Operators Can Boost the Customer Experience

By Mae Kowalke, TMCnet Contributor

The customer experience has always mattered, but its importance has grown in recent years. This has been driven by increased global competition, including the almost instant availability of alternations, and the rising expectations by fickle and informed consumer. Yet, cable operators have a long way to travel if they want to deliver the customer experience (CX) that consumers demand.

The Temkin Group’s Q3 2014 survey of 10,000 US consumers’ opinions about goods and services registered the lowest ranking average Net Promoter Score (NPS) for pay TV providers, a telling statistic. Internet service providers did almost as poorly, coming in only one position higher.

“As technology innovations drive shifts in consumer behavior and open new service opportunities, operators must start eliminating pain points,” stressed Alcatel-Lucent’s Nicholas Cadwgan in a recent TechZine article, Cable MSOs transform the customer experience. “This includes any obstacles that will impede their ability to launch and provide adequate care and quality assurance for those services.”

Cadwgan lays out four customer experience management (CEM) areas that cable operators should focus on.

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HP Can't Compete in Public Cloud as Amazon Machine Learning Launches

There are long-term trends in technology we all know are happening. Computers will get more powerful. More devices will be connected. Finally,...

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Citrix and Grasshopper Make a Good Pair

Citrix has many products - DaaS, NetScaler, ZenApp, SingleSignon and the GoTo suite of products: GoToAssist, GoToMyPC, GoToMeeting, GoToTraining, GoToWebinar, Podio...

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Bell Labs and the Art of Disruptive Innovation

Mae Kowalke, TMCnet Contributor

Innovation takes many forms. But when it comes to the art of disruption, often it comes from quarters least expected. The breakthroughs that change the world are not something that can be forced or fully anticipated.

The foundation can be laid for disruptive innovation, however, as world-renowned research outfit Bell Labs well knows. Bell Labs, the research arm of Alcatel-Lucent, has been behind breakthroughs in innovation for generations.

10 Ways to drive mobile data growth through the youth market

By Daisy Su, Senior Strategic Marketing Manager, Corporate Marketing, Alcatel-Lucent (@daisysu)

Last week, I talked about mobile operators are building an overall brand experience that engages young consumers because the youth segment is valuable — and do influence adult segments. In addition to creating a youth brand or a youthful brand, mobile operators must also consider how to craft specific offers that promote the “mobile data first” experience to drive mobile data growth through the youth market.

Here are the 10 ideas that can help craft the “mobile data first” offers using an online charging solution (OCS)

Ethernet VPN (EVPN) - Networks for Ethernet Services

By: Greg Hankins, Senior Product Line Manager, Alcatel-Lucent

I’ve been talking a lot about EVPN recently at network operator conferences around the world, because I’m really excited about this new technology.  EVPN offers an alternative to VPLS that integrates both Layer 2 and Layer 3 services, and can run over simple IP networks with ECMP for resiliency and load balancing.  EVPN is an interesting new technology if you are providing a Layer 2 infrastructure over multiple sites, delivering integrated Layer 2/Layer 3 services, or providing cloud services.

Kabel Deutschland Simplifies its IP Edge

Mae Kowalke, TMCnet Contributor

IP address exhaustion is an issue every Internet service provider must face. With the dwindling of IPv4 addresses, operators must migrate to IPv6 and seamlessly if they are to meet the needs of commercial, residential and mobile services.

For Vodafone Company Kabel Deutschland (KD), Germany’s largest cable operator, it was no question whether the move to IPv6 would be a bolt-on solution or something more integrated. A bolt-on solution would not do for KD, according to a recent Alcatel-Lucent case study on KD. The company needed to address the issue of flexibility to accommodate long-term growth and next generation service delivery without compromising its reputation for high-performance and high-value service.

Build a Brand Experience that Engages Young Consumers

By Daisy Su, Senior Strategic Marketing Manager, Corporate Marketing, Alcatel-Lucent (@daisysu)

I’ve received a lot of questions from mobile operators, who are asking about mobile data growth and how it’s related to the youth market — meaning consumers from the age of 18 to 25 or sometimes 18 to 22. The mobile operators’ own research shows that the youth segment is valuable — and influences adult segments. The Business Case for Youth section of the Mobile Youth Report also says: “The youth market is worth $1 trillion dollars. Youth drive high-end smartphone markets. Youth have the highest lifetime value of all customers.” As a result, mobile operators around the world are taking notice of young consumers, and some are investing in a new youth brand to attract that segment. 

Shared Data Plans: A Tool for Attracting and Retaining Subscribers

Alcatel-Lucent’s Rich Crowe opens a new chapter of the Six Degrees of Mobile Data Plan Innovation blog series by examining consumer interest in shared data plans.

Shared data plans have become popular with mobile operators. Today, 19 of the world’s 25 largest mobile operators by subscriber base size[1] offer data-sharing options. Many others are following suit and offering subscribers the ability to connect several users or devices to the same pool of mobile data.

For operators, the addition of shared data plans is about clearing new paths to market expansion, subscriber stickiness and bottom-line growth. But what do mobile consumers think of shared data? What factors make them more or less likely to embrace it? And what impact does it have on whether they stick with a mobile operator?

How to Kill Shadow IT: Step Two - Make It Completely Unnecessary

By Bryan R. Davies, Senior Director of Enterprise Communications Marketing, Alcatel-Lucent

In my first blog in this series, I discussed the reasons enterprise employees are bypassing the IT department when they purchase business software. Most shadow IT users would put it this way: “That’s what I have to do to get my job done efficiently.” In many respects, that short summary goes right to the heart of the matter.

But I’d like to push a little deeper now and examine the place where shadow IT begins – the point where enterprise employees start believing it’s a necessary option. What’s the crucial factor there? Cumbersome processes with long delays? Inferior or out-of-date tools? Or could it involve how those employees are perceived and treated?

We Ask the Experts: How Can VoLTE Outperform Circuit-switched Services?

By Jean Jones, Director, Wireless Marketing, Alcatel-Lucent

This second blog in our series begins a discussion of the most basic, yet crucial voice over LTE (VoLTE) question: How can you make sure your 4G voice service works as well — if not better — than familiar 3G wireless services. Your subscribers’ expectations are high now, as VoLTE services are launched on a larger scale. And they’re looking for carrier-grade quality.

To satisfy these expectations (and reap all the benefits of VoLTE), you need to start with a new way of thinking about service deployment. According to the VoLTE experts I’ve talked to, that means developing an end-to-end strategy. Then, ideally, carrying out your plan with the help of a cross-functional team.

We Ask The Experts: A Blog Series on Real-World VoLTE Deployments

By: Jean Jones, Director, Wireless Marketing, Alcatel-Lucent

The reasons for deploying voice over LTE (VoLTE) are simple and straightforward. The service delivers better voice quality, boosts efficiency and opens up a wider world of revenue opportunities. But the process of deploying VoLTE is more intricate. And it involves unique considerations that are still unfamiliar to many wireless network providers.

That’s why we’re launching a new blog series, based on my interviews with our VoLTE experts. Each blog will offer key lessons and tips to help your VoLTE deployment proceed smoothly and successfully. These insights come straight from our team’s experience with leading VoLTE deployments in North America.

The Secret Value of VoLTE -- Helping Enterprises Cut the Cord

By Ed Elkin, Director, IP Platforms Marketing, Alcatel-Lucent 

Businesses are always looking for new and better ways to reduce costs and boost productivity.  For decades, they’ve relied on customer premise systems that are increasingly inflexible and costly for today’s needs.  Now, voice over LTE (VoLTE) and cloud changes that old scenario, enabling the enterprise CIO to implement a mobile-first strategy that includes an ever-changing application mixture.  It gives enterprises a way to cut costs dramatically for employees who are on the move — while setting the stage to enhance all employees’ productivity.

This opportunity is a generational shift for Enterprises and Service Providers.  I’ll discuss the mobile aspect in this blog — the second in my three-part series on the value of VoLTE.  You should also check out Bryan Davies’ blog series to hear his ideas on how you can meet the changing needs of the enterprise.

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