Next Generation Communications Blog

Fascinating WebRTC Demos from WebRTC Expo

WebRTC has been described as the most disruptive communications technology of the decade. It has also been described as overhyped. Well, I...

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Restoration Hardware's E-commerce Fighting Formula

A Tasteful Blend of Starbucks and Apple Retail Experiences designed to make customers fall in loveApple has the most valuable retail real...

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Thoughts on ThinkGeek Customer Service

I’m on the phone with ThinkGeek because I purchased something which they shipped incorrectly. I tried email and didn’t get a...

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The Interworking Function (IWF) part of the Diameter Signaling Controller (DSC) now takes center stage

Diameter Signaling Controllers (DSCs) are the general term used to describe products that enable load balancing and scaling of Diameter signaling...

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New T-Mobile Pay as You Go LTE Pricing Changes Everything

Until recently, if you wanted a real data plan on a major carrier while using your cell phone, you were forced...

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How Sony May be Fighting to Unleak its Information

The recent attack on Sony Pictures Entertainment is about as scary as it gets as emails which insulted the company’s hired talent...

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4 Tips for the Busy Executive

I have a couple of prospective clients that keep delaying projects. One really wants to do the project but the people...

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Six Degrees of Mobile Data Plan Innovation: Third Party Pays

In this fifth installment of the Six Degrees of Mobile Data Plan Innovation blog series, Alcatel-Lucent’s Rich Crowe examines third party pays mobile data plans. With third party pays plans, application and content providers pay mobile network operators for the data that subscribers use in consuming their content.

Data on the house!

Have you ever enjoyed a great meal at a restaurant and then been told that it’s on the house? It’s a wonderful feeling! Third party pays mobile data plans bring that same feeling to the mobile experience. You consume mobile content and someone else — the content provider or another business — pays your mobile network operator for the data you used. It doesn’t count toward your monthly allocation.

Today’s business model favors application and content providers. They provide the content and consumers cover the mobile data bill through their data plans. So why would a content provider pay for mobile data? The reason is simple: If the provider’s content consumes a lot of data, mobile consumers may access it sparingly or not at all to save precious megabytes. This behavior may be even more pronounced toward the end of the month, as consumers approach data plan limits.

WebRTC Event Highlights the New Era of Communications

By: Ed Elkin, Marketing Director, Advanced Communication Solutions, Alcatel-Lucent

Sure enough, upon arriving at the WebRTC Conference and Expo, it’s clear this is the same stretch of Cobb Parkway where I came every few weeks to the AT&T SDN Control Center – for 1993’s version of SDN.  Then as now, better enterprise communications were needed.  In 1993, the substance of the WebRTC’s conference was a dream, which now becomes 2013’s reality because of two decades’ investment in terrific devices, convenient broadband access and dynamic network cores. 

This was a hot conference, full of diverse views and ideas. At our live demo table, variation was the norm. Visitors spanned from numerous service providers (AT&T, Verizon, Comcast, Cox, Orange, NTT, etc.), to a variety of startups such as Dvisor Hypermedia who are applying gaming’s threaded media to communications, to industry notables such as Intel checking out WebRTC for consumer media units.  Not many enterprises were visibly present, which is a concern because WebRTC will boost their business process efficiency (internal and external) and they need to prepare for how it affects their competitiveness. 

Six Degrees of Mobile Data Plan Innovation: Application-Based Plans

In this fourth installment of the Six Degrees of Mobile Data Plan Innovation blog series, Alcatel-Lucent’s Rich Crowe examines application-based data plans. These plans let mobile subscribers use specific applications without consuming their data allowance.

Removing the worry from mobile application use

How would you like to use your favorite mobile applications without having to worry about going over your data limit and paying overage fees? That’s the idea behind application-based data plans. You pay a monthly fee to use one or more specific applications as much as you want. The data consumed by these applications doesn’t count against your data plan. In some cases, your mobile network operator may decide to make selected applications available without impacting your data plan in exchange for a very nominal fee.

Two categories of applications are particularly well suited to application-based pricing. The first are data-hungry applications, like video and multimedia. Today, some consumers use these applications sparingly because they fear going over data limits and incurring overage charges. The second includes core applications that don’t consume much data, such as text-only e-mail or social networking. These applications may be used to introduce subscribers to the world of mobile data.

Six Degrees of Mobile Data Plan Innovation: Shared Data Plans

Mobile data: It’s nice to share

From an early age, we’re taught that it’s nice to share. With time, we learn the value of sharing things like cookies, good books and the wisdom that comes from experience. But what about sharing mobile data? Do consumers want to share their mobile data? What would this look like?

Keeping Up With the Modern-Day Nomads

By Philip Carden, Head of Alcatel-Lucent Consulting Services

Meet the digital nomads, a growing group of heavy mobile data users that's redefining how service providers think about connectivity.

There is a small, but growing, new class of data users amongst us. You've likely spotted one – that man hunched over a laptop at your neighborhood coffee shop, the woman swiping through a tablet in the park, or even that teen on the train whose eyes are glued to a video on his larger-than-average smartphone.

They are the digital nomads. Unlike the hunters and gatherers of the past, these nomads are always connected, regardless of where they are, and their expectations for connectivity have never been higher.

Six Degrees of Mobile Data Plan Innovation: Service Level-based Plans

In this second installment of the Six Degrees of Mobile Data Plan Innovation blog series, Alcatel-Lucent’s Rich Crowe takes a closer look at service level-based data plans. These plans can be used to give subscribers opportunities to enhance their mobile data services in exchange for a monthly or per-use fee.

What do consumers think about service level-based plans?

In February 2013, Alcatel-Lucent asked mobile broadband consumers in six countries about the concept of service level-based data plans. Globally, two-thirds of respondents said they would be interested in a premium service that could provide an enhanced quality of service (QoS).[1]

Bringing customers closer: Six degrees of mobile data plan innovation

By Rich Crowe, Marketing Director, Alcatel-Lucent IP Platforms

We’ve all heard about the dramatic rise of mobile data traffic, spurred on by expanding 3G and LTE networks, smart device use, compelling apps and mobile video consumption. We know that mobile network operators face shrinking voice and messaging revenues and growing competition from over-the-top (OTT) providers. Operators know the pressure is on. Can they transform network investment and data traffic demand into data revenue growth? Where will this growth come from?

In this eight-part blog series, Alcatel-Lucent’s Rich Crowe answers these questions by presenting six degrees of mobile data plan innovation that can help operators build closer relationships with customers and grow data revenues.

Mobile Gets Straight to the Point (of Sale)

By Cassidy Shield, Head of Global Solutions Marketing for Content, Cloud, and Communications, Alcatel-Lucent

When consumers start buying data where they use it, the possibilities for consumption multiply.

Mobile is the growth engine of the communications industry, yet the way consumers purchase, discover, and engage with their data plan is in a store, on a website, or, even more archaically, via calling a call center. This is fundamentally backward, but it's also a clear wireless operator opportunity.

The opportunity lies in moving the point of sale (POS) to the smartphone or tablet itself, and it starts with a mobile application. With mobile data growing by leaps and bounds, operators have been grappling with how to manage and monetize the influx. Their conversations so far have centered on real-time charging, policy control, and personalization to transform how they bill, but there's been very little action on how to make these complex processes simple for consumers.

The Big Deal about Big Data Analytics

By Greg Owens, Senior Director Customer Experience Solutions Marketing, Alcatel-Lucent

 

The rise of big data is causing service providers to ask some big questions: How should we store our data? How long should we keep it? What parts of it are relevant to our business? Most importantly, how do we get value from it? To turn big data into a big deal, service providers need to extract insights that can help them make smart business decisions and improve the customer experience.

 

The value of big data is all in what useful and actionable information it can provide. I find it exciting to see how service providers use big data analytics to gain new insights and solve complex problems. With this post, I’ll look at some new research by industry analysts and three key opportunities that big data analytics presents to service providers.
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WebRTC: Where Telecom Meets the Web

By Ed Elkin, Marketing Director, Advanced Communication Solutions, Alcatel-Lucent

WebRTC is giving apps a voice and operators new revenue opportunities.

I communicate all day long, but it’s always bifurcated between voice and the web. Last December's Consumer Electronics Show, however, showed me these two worlds will soon be merging thanks to a new technology called Web Real Time Communications (WebRTC).

Technically, WebRTC equips a browser with a standardized structure for communications clients, consisting of native functions for audio, video, and data exchange -- and that’s cool for the side of me that enjoys technology.  Appealing to my business side, WebRTC is a catalyst for innovation because it reduces the heavy work of interworking clients between devices and browsers, and because it avoids the tedious download and installation of thick, heavy clients.  That combination of technical and business niceties explains why fast movers in the industry are excited by WebRTC.  

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