Next Generation Communications Blog

The Cat Video Index: A Simple View of Data Costs

By: Andy Porter, Product Manager in the Payment, Policy and Charging department at Alcatel-Lucent

The Economist has its famous Big Mac index for comparing buying power across countries. But I wanted an index that focuses on the cost of mobile data usage. That meant I had to find a data-charging equivalent of the Big Mac. I needed an item that crosses cultural boundaries, is universally understood and is available worldwide.

I considered many possibilities. But the answer arrived when I saw my daughter laughing at a video of a cat playing a piano. Obviously, the mobile data equivalent of the Big Mac is the YouTube video. It’s a universally available service that is easily measured in quantitative terms, making it ideal for comparing mobile data costs.

In honor of my daughter, I chose the classic “piano-playing cat” as the baseline video. And by the way, this cat video has been viewed over 34 million times, proving its suitability as a baseline.

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THE SECRET VALUE OF VoLTE - WHAT'S IN IT FOR CONSUMERS

By: Ed Elkin, Director, IP Platforms Marketing, Alcatel-Lucent 

Today’s consumers want faster mobile broadband, and lots of it. That’s the dominant fact shaping Mobile Service Providers’ competitive strategies. So let’s look at what you can offer these valuable subscribers with voice over LTE (VoLTE).

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California Lawmakers Plunge Some Transactions into 3rd World

California has come up with a law that hurts the very people it says it is protecting by making it difficult to...

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Globys Uses the Power of Social to Boost Carrier Sales

You may recall a commercial for Faberge Organic shampoo from decades back where the person using the shampoo said when you...

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The Expo News Update

Datapipe, a global managed IT provider, acquired Layered Tech to add to its US federal government business. Layered Tech adds security...

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Practical and Smart IMS

Last week, I wrote about the drivers behind the recent increase in IP multimedia system (IMS) deployments. As communication service providers...

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Saepta Wants to Be the Go to Survey Service

“From the moment you get up in the morning, you start to make decisions and I believe people love to engage through...

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Innovation Key to Mitigating Effects of Urbanization: GII Report

By Beecher Tuttle

Telecom equipment giant Alcatel-Lucent was recently selected by INSEAD to take part in the creation of the Global Innovation Index (GII) 2011, a collaborative report that identifies the innovation capabilities and results of 125 economies.

The goal of the newly published report is to provide a non-partisan resource for policymakers, global organizations and other international stakeholders.

Topping the list of global innovators is Switzerland, which moved up from the fourth spot in last year's rankings. Following closely behind were Sweden, Singapore, Hong Kong, Finland and Denmark.

Case Studies Demonstrate Application Enablement


By Susan J. Campbell

Application Enablement is getting a lot of attention in certain portals as of late as service providers are seeking new ways to optimize their current environments to drive new revenue opportunities. While it is critical to leverage key assets that service providers already own within their networks, not all understand the value in Application Enablement and what it can do for their business model.

This AE Multimedia Use Cases explore real-world scenarios of how Application Enablement can work across multiple industries such as healthcare and insurance. For example, a loyal subscriber discovers that his favorite news portal offers a free application that allows viewers to upload live news video.

LTE and Public Safety - Alcatel-Lucent Shows the Way

There is nothing more "mission critical" than Private Mobile Radio (PMR). It is the way public safety organizations, transportation companies, utilities, governments, the military, and a host of commercial enterprises such as energy companies and industrial organizations, monitor crucial assets, and mobilize and respond to crises. It is also a vital piece of most large organization's sustainability planning.

Alcatel-Lucent's Optism Enables Mobile Providers to Drive Revenue Through Personalized Experiences

Mobile consumers everywhere are beginning to leverage personalized mobile marketing and advertising to enhance their experiences. Companies offering such services are profiting from this new approach to mobility. Alcatel-Lucent is playing a powerful role in enabling these companies to implement innovative mobile advertising services that get results.

Alcatel-Lucent Recognized for Breakthrough Data Center Switching Solution

In the quest for faster, more robust data center networking solutions, enterprise IT managers are increasingly turning to 10Gb Ethernet. This trend is not lost on Alcatel-Lucent, which earlier this year introduced a new data center switching solution that landed the company Interop 2011's 'best of' award in the data center and storage category.

Delivering Next Generation Multimedia Residential Services

Consumers subscribing to residential services want multimedia delivery. While this is great news for network operators seeking to turn such services into incremental revenue opportunities, doing this successfully requires more than just lowering cost. This process also requires a High Leverage Network (HLN) architecture to extract the necessary value from the network, while also enhancing the user experience.

Optism™ Creates Mobile Advertising Success for Volkswagen, Nissan and adidas

Optimism about mobile advertising abounds. For instance, the June 23 press release by ABIresearch states that its new market study found that, "In 2010, not quite $2 billion was spent on mobile advertising. In 2012 that figure will be more than $7 billion. And by 2016, the forecasts suggest that about as much money - $24 billion - will be spent on mobile advertising as much as is currently spent on all online advertising put together."

High Leverage Networks: How and Why

Developing a High Leverage Network requires a two-pronged approach: develop new business models and introduce or improve personalized service offerings. These go hand-in-hand and must be pursued simultaneously.

Want to Drive Smartphone Success? Focus on the Customer Experience

The CXT Program, otherwise known as the Customer Experience Transformation program, that must be put in place ensures that you can achieve the all-encompassing goal of delivering optimal satisfaction for your customer base.

Small Cell Technology Solutions Help Wireless Service Providers Succeed in Challenging Market

By Mae Kowalke

Wireless service providers today are going through a transformative, challenging period in their evolution. Increasing demands for bandwidth and quality of service are driving the need to transform from 3G networks to LTE. In the midst of this transformation, existing architecture must be maintained and leveraged to its fullest ability.

More and more providers are turning to metro cells as a way of extending life for 3G networks and serving low-density areas where wireless coverage would not otherwise be economically viable.

“Metro cells offer a valuable option for solving some of today’s most pressing wireless network problems,” said Nikolas Olaziregi, Alcatel-Lucent’s Corporate CTO Technology Strategy Advisor, in a recent TechZine article, "Metro Cells are In Sight." “They can provide performance and capacity uplift where needed, almost overnight, while lessening the obstacles associated with macro cell site acquisition.”

In the article, Olaziregi defines a metro cell as “an operator owned and managed wireless access node, using licensed spectrum and providing open access.”

Metro cells are a low cost option for better coverage and capacity in a targeted area. They are easy to deploy, and because they have low emissions are less subject to regulation than macro cell sites. When utilized strategically, metro cells can help reduce a network’s total cost of ownership (TCO).

The key with small cell technology is to understand how such solutions can fit into the larger network.










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