Next Generation Communications Blog

Proactive Care Puts Operators One Step Ahead

By Thomas Fuerst, Senior Director, Multimedia Solutions MarketingAlcatel-Lucent

Monitoring and analyzing network data proactively saves operators time, money, and customers.

When a network service fails, it makes headlines, ticks off customers, and costs that network operator money. When a failure is headed off in advance, on the other hand, there might not be praise-laden headlines, but it's newsworthy nonetheless.

The traditional approach to customer care has typically been: a disgruntled customer calls customer service and complains of a service interruption or problem; the rep, learning of it for the first time, sends out a technician the next day, and eventually finds a resolution. Often, customers are left feeling put out, and the operator has spent significant time and money resolving the problem. Even worse is the customer who doesn’t call and just feels this is ‘typical’ of their network experience.  That is a customer at risk of leaving.

Proactive care flips this dynamic on its head by using predictive analytics to identify potential outages or errors in the network and stop them before they occur. It consists of three main parts: one, constantly monitoring and measuring data on the network; two, real-time analysis of the data; and three, the most important, acting on that analysis to fix the problem.

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10 Lessons from Volleyball

I've played volleyball for over 25 years. I have traveled around the US to watch the pros live - both indoor...

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Emerging Threats Combats a Million Plus Pieces of New Malware a Week

There are 250,000 plus new pieces of malware being produced each day equating to one piece per person in the US in...

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NFV-Based Software Telcos Need OSS/BSS Interoperability

One of the goals of ETSI NFV is to allow new entrants to provide solutions to carriers based on software instead of...

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SysAid's Lifshitz: The Cloud Will Dominate ITSM Market

Cloud computing has really become a household word with mainstream media outlets running stories on television about the growth in the space...

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Avaya Takes Networking Lead in SPB

At Interop Las Vegas 2013 Avaya was demonstrating their real-world Shortest Path Bridging (SPB) solutions and while interoperating with Spirent, HP and...

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Alianza Wants to Host Your Software Telco

The software telco(r)evolution representing the move from hardware to software is perhaps the biggest trend in the world of carrier telecom this...

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Multimedia Integration Services Have New Micro-architecture of the MSFT Media Room IPTV Offer

By Susan J. Campbell

New service offerings will be the lifeblood of service provider business as consumers continue to demand better and richer content on a variety of screens. Those service providers who cannot deliver will find customer churn increasing. To avoid this problem, Alcatel-Lucent has developed a set of solutions.

These Multimedia Integration Services have been developed to help service providers to introduce a wide array of new service offerings, while also helping them to deepen their connections with subscribers by making it easier to access content wherever they are, and on any screen they prefer.

With Alcatel-Lucent's multimedia strategy, service providers can enjoy seamless connections between the various multimedia deliver systems available. A comprehensive strategy will focus on the delivery of a wide array of services to any location and will support these solutions.





Alcatel-Lucent to Host 100G Press Conference

By Erin Monda

Alcatel-Lucent, a leader in the fixed, mobile, and converged broadband networking industry, will host a live Web conference on June 9 to announce its latest advances in optical transport technology. The company intends to help service providers overcome capacity challenges presented by bandwidth intense services and applications.

A company spokesperson provided me with this insight into the announcement:  "We believe that the data tsunami is really the issue of the decade. The solution we plan to present next week will help our customers overcome their bandwidth challenges today and pave the way to offer new solutions in the future."
  Alcatel-Lucent considers higher-speed Ethernet to be critical in managing traffic demands. And it remains a pack leader when it comes to 100 Gigabit Ethernet capabilities. Last year, it was the first company in the industry to provide a serving router for the edge, where service providers need it most.




Reduce OPEX While Improving QoS with Self Organizing Networks

By Susan J. Campbell

Operational expenditures (OPEX) are a necessary evil in the larger organization. When it comes to managing the network however, network operator decision makers can improve the quality of service delivered to the customer base - a key focus in a market dedicated to developing customer loyalty - while also reducing OPEX when the network is able to organize itself to achieve maximum efficiency.

Alcatel-Lucent's self-organizing network (SON) technology is specifically designed by Bell Labs to reduce network planning, deployment and optimization costs as it automates the configuration and optimization of the femtocell. The result is higher throughout and faster, more reliable data connections that ensure the experience is optimized for all involved.

With this higher throughout and more reliable data connections, the femtocells can increase the uptake of 3G services, thereby generating additional revenues from services the network operator already offers.





Alcatel-Lucent Offers New HLN Website

By Susan J. Campbell

Throughout the service provider industry, the main point of focus is to support the growing demands on the network. Consumers want more rich content all the time and service providers must be able to meet this demand or face quality problems and customer churn.

In this quest to provide customers what they need, service providers are completely re-thinking their business model. A strong network foundation is necessary to offer the differentiated service experience necessary to meet demand and maintain customer loyalty.

To empower service providers to maintain the architecture necessary to achieve the necessary performance level to thrive in this challenging market, Alcatel-Lucent has developed the High Leverage Network (HLN).





Top Ways that Self Organizing Networks Drives Network Efficiencies

By Susan J. Campbell

Self-Organizing Networks (SON) sounds like an IT manager's dream - something that is self-monitoring and needs very little attention, which also drives optimal performance and efficiency. In truth, this technology is a key element for reducing operational costs, quickly adapting cell sites to network conditions and improving network quality.

SON from Alcatel-Lucent is designed to reduce network planning and deployment costs, while also improving network performance and operational efficiency through the automation of the configuration and optimization. 

The SON platform works by empowering the Alcatel-Lucent Small Cell solution to automatically configure itself to its surrounding network. It also enables for the periodic monitoring, updating and optimizing of its neighbor relation lists and handover parameters. Such an approach has been proven to reduce handover failures by as much as 80 percent.





SON Operations Explained in Alcatel-Lucent Paper

By David Sims

Recently Alcatel-Lucent produced a Flash presentation on self-organizing networks, inter-cell interference coordination. Needless to say the graphics are punchier than what you'll find in this article, but we'll give the play by play, you can hit the original for the bells and whistles.

The entire licensed frequency band is available to all LTE cells of an operator. When the terminal enters an area of high interference, this requires that any two neighbor cells always have different frequency patterns, or colors (you'll want to check the graphics out on this one). So Step One is the initial coloring: Each cell picks a color and checks with its neighbor to see if there's a conflict.

Partnership with BT Leverages Alcatel-Lucent's High Leverage Network Services

Alcatel-Lucent this week announced a five-year agreement with U.K.-based BT for the evolution of its 21st Century Network (21CN). 

Company officials said that this project leverages Alcatel-Lucent's High Leverage Network architecture and transformational services. It is expected to further evolve BT's infrastructure and will allow the company to expedite network convergence, increase capacity and deliver content cost effectively.

In addition, the 21CN will help BT prepare to introduce new video-rich services to an expanded base of wholesale and retail subscribers. Customers in more than 170 countries will benefit from the development of this project and will help BT to strengthen its position in the U.K. by increasing performance, capacity and bandwidth to a larger customer base.



George Nazi, managing director, BT 21CN Core Convergence, said that 21CN is a huge transformational program that provides a network for the future that requires a game-changing approach.

IP Transformation Enables Network Operators to Maximize Market Opportunities

The face of the market is changing drastically for the network operator and unless they are willing to change with it and evolve, they will miss out on important opportunities for growth, revenues, profit and even survival.

As a result, many are turning to IP transformation as a business enabler to improve operational efficiency and re-investment. With this transformation, network operators are working with key market players to increase bandwidth, improve indoor wireless network coverage and accelerate adoption of standards and open interoperable service delivery platforms (SDPs).

At the same time, network operators are effectively improving network device capabilities while decreasing costs. The demand put on the network to product quality content will only increase and they must be able to handle this increase to keep customers happy.



Outsourced Network Management Helps to Secure a Responsive Network

By Susan J. Campbell

With the growing technological demands in the global marketplace, a number of companies are implementing such initiatives as globalization, branch automation, workforce virtualization and post merger integration. To make such transitions successful, many are turning to outsourced network management to drive a secure, responsive network.

Partnering with a network management partner like Alcatel-Lucent enables the organization to realize reductions in CAPEX/OPEX, deliver operational and financial efficiencies, reduce network overlays and lower IT costs, transform networks and processes for long-term growth and develop and grow new streams of revenue from new sources.

The proper management of the evolution of enterprise networks is essential for enhanced functionality and lower cost. This is true of the network itself, as well as the applications, content and databases they support.





Mobile Advertising Product Helps Mobile Operators Find Growth Opportunities

Alcatel-Lucent this month unveiled its mobile advertising solution, which company officials said will allow mobile operators to create more available ad space and provide advertisers with access to highly targeted audiences.

In an interview with TMCnet, Alcatel-Lucent officials explained that the Paris-based company's new product, Optism, helps mobile operators develop new business models and offer more personalized experiences to their subscribers. In turn, it helps advertisers reach wider, more targeted audiences through permission and preference-based mobile marketing that is aggregated across multiple mobile operators, helping them expose "tangible and intangible assets."

Thomas Labarthe, vice president of mobile advertising at Alcatel-Lucent, explained how Optism helps mobile operators offer more personalized experiences to their subscribers and what led to building an intuitive interface that bridges operators and advertisers.

"When we started this project 18 months ago, we spent quite some time with advertisers and agencies, and one clear message that we heard from them is that they needed someone in the market to make it easy to buy mobile and that in such circumstances, there is no doubt they will invest more in mobile [advertising]," Labarthe explained, noting that scale and simplicity ranked high on their list, and Alcatel-Lucent saw a "clear acceptance" of this kind of mobile ad solution.


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