Next Generation Communications Blog

News Tidbits Part 2923

A lot of lit tidbits popping up. If you follow me on twitter, then you may have seen some of this...

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The Business Case for IP Transformation: Realizing The Benefits

By: Steve Blackshaw, IP Transformation Product Line Management, Alcatel-Lucent

Significant investments require significant returns. How do companies ensure their benefits are measured, tracked and realized during IP Transformation Programs? 

Success Is Not Guaranteed

Think about the hardest project you have ever delivered. Just think back… that one ‘special project’, the one that spiraled out of control, the one where the requirements kept changing, the one where the objectives kept moving, the one project that would not de-scope, where the tsunami of work was towering over the team, and impossible deadlines were looming. Yes, that one.

Most of us have experienced THAT project. And we probably sat with our colleagues, asking ourselves how a project under such pressure could even exist. Why would the sponsors not revise the scope, refocus the team, or even reinvest the budget elsewhere?

We all know that technical projects can go awry. IT, Networking and Engineering projects – famously 50% overrun on budget, and many are cancelled altogether.

So, what are the figures for complex Transformation Programs?  For Programs where IT, Network, Operations and Engineering are undergoing change simultaneously. With an objective eye, it’s easy to question how any of them actually deliver results. But indeed they do.

But, how, and what can we measure to be certain we are achieving the desired results?

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WebRTC Customer Service Benefits Retailers and Shoppers - Video Demo

"If you're shopping and need information about a specific product, and you can't find a salesperson around, scan the bar code [of...

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Buck the Trend Be Cool at Convergence India and ITEXPO East January 2016

Investors, entrepreneurs, inventors, early adopters and evangelists want to be a part of every best thing, and much of that is coming...

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What is MANO and why do you need it?

MANO is a confusing topic.  What is it, why is it needed, and how do I get one?  First, let’s talk about...

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iPad Pro Keyboard is Really Poor

The iPad Pro is yet another extension of the iOS family. While some consider its release to be a sign of failure,...

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ISIS Brings Flip-Phone to Crowd-Sourced Cyber-Hacking Fight.

Its an interesting world we live in where a group like Anonymous which likely wasn't thought very highly has become a savior...

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Living Video: A New Conversation Experience

By Erin Harrison

One of the reasons video is so pervasive today is because of the personal dynamic it brings to conversations and meetings, creating higher-level interactions. Just like a face-to-face conversation, video brings subtleties and other nuances that cannot be communicated in an email or text.

A recent article in Alcatel-Lucent’s Enriching Communications, Living Video Conversations Go Mainstream, details how “living video” gives service providers opportunities to deliver a compelling new conversation experience. It says mobile networks, devices and people are ready for enriched video conversations, and service providers’ are in a position to deliver them.  

Ready, set and go

Voice over LTE (VoLTE) -- Starting the New Mobile Conversation

By Erin Harrison


Most of us are familiar with the technology of Voice over IP (VoIP) – which simplistically is the use of the Internet Protocol to do voice communications over data networks that include the Internet itself.  And, while most VoIP traffic has been over wired networks, a new voice technology is evolving called Voice over LTE (VoLTE) that is shifting the communications paradigm and enabling new services beyond traditional telephony over mobile networks.

In a recent article in Alcatel-Lucent’s Enriching Communications e-zine, The New Mobile Conversation Starts with VoLTE, author Edmund Elkin states that, “It’s no longer a question of whether VoLTE is the right choice for the new mobile conversation. It’s really a matter of determining when to begin the move to VoLTE, developing a migration strategy and selecting a partner to accompany them on the journey.”

IP/MPLS-Based Networks Provide Unique Value for Smart Grid Initiatives

By Beecher Tuttle

Skyrocketing energy demands and the push for greener, more sustainable energy solutions has helped bring smart grids to prominence, and has encourage a number of utilities to deploy a next-generation network alongside their electrical grid.

AltaLink, one of Canada's largest electricity transmission providers, is one of the utilities that is currently undergoing the complex, yet highly advantageous transition from a TDM architecture to a next-generation IP-based network.

Overcoming Smart Grid Challenges to Realize Key Benefits

By Susan Campbell

The ever-increasing demand for energy has created the need for the development of the Smart Grid. This efficient approach to energy management and consumption will change the way we produce, consume and recycle energy. The efficient operation of the Smart Grid will be a long time in coming, however, as many challenges still exist to complete implementation and adoption.

According to a recent Alcatel-Lucent article, Dealing with the Smart Grid’s Key Drivers and Challenges, the future of smart grids includes significant changes to the way we live, work and play. It is expected to impact the business landscape, the energy marketplace and the ways in which we interact both culturally and socially.

New Revenue Opportunities Possible with the New Conversation Experience

By Susan Campbell

Service provider (SP) revenues are taking significant revenue hits from application and content providers (ACPs) as the disaggregation of content from physical access shifts value generation opportunities toward third parties.  At the same time SPs are also attempting to ward off “free” offerings, such as people using things like Skype for making phone calls who are willing to put up with inferior quality, by attracting people to superior services they will pay a premium for.  The challenge, which every day gains more urgency, is how to react to both trends. 

The objective is to be relevant and central in evolving ecosystems and thereby be in a position to maximize new opportunities while minimizing risks. The vehicle for turning things around is embodied in the desirability of creating a new conversation experience with customers based on a holistic strategic approach.

A recent Alcatel-Lucent article, The Value of the New Conversation Experience highlighted the need for service providers to increase the average revenue per user and reduce churn, two of the major revenue corrosive issues. It focused on the reality that to accomplish these goals, SPs must quickly bring to market enhanced service bundles and also rapidly introduce innovative service offerings with compelling and differentiated perceivable value as critical to combating free services.

Permission-Based Mobile Marketing Strategies Hold Value for Advertisers, Operators and Consumers

By Beecher Tuttle

The influx of smartphones, tablets and next-generation networks has created a number of new ways for brands and marketing agencies to reach consumers. Unfortunately, many of today's mobile marketing techniques fail to engage consumers, who often find the advertisements to be bothersome, intrusive and unrelated to their interests.

One innovative and effective way to bridge this gap is a strategy called permission-based mobile marketing, a targeted advertising technique that changes the marketing paradigm by creating a dialogue with consumers, rather than an invasive, one-sided monologue.

The basic premise of permission-based mobile marketing is rather simple: users opt-in and give their consent for brands to send them targeted, preference-based marketing materials for products and services that they are interested in. If executed properly, a permission-based mobile marketing strategy can create value for brands, agencies, consumers and mobile network operators.

Ensuring the Future of the Smart Grid

By Susan Campbell

Our growing reliance on energy has sparked a new focus on how to make consumption more efficient. The Smart Grid has emerged as an important focus in this space, projected to impact the business landscape, the energy marketplace and even the ways in which we interact.

According to a recent Alcatel-Lucent article, EPB Chattanooga: Customers at the Center of the Smart Grid’s Future, smart grids will also enhance convenience and control within the industrialized world while positive social progress is enabled in developing countries. The level of skill with which energy providers are able to manage change will determine when and how well the benefits of smart grid technology will gain traction.

SIP CLF Will Simplify Network Management, Call Tracking and Troubleshooting

By Beecher Tuttle

Assessing the performance of Session Initiation Protocol (SIP) servers in a multi-vendor environment is a difficult proposition for today's service providers. This issue is mostly due to the lack of common SIP call log standards, a reality that allows vendors to develop call logs based on their own format.

The myriad of call log formats acts as a barrier for service providers that want to review SIP transactions across multiple vendors, evaluate and troubleshoot their servers, and analyze call trends.

Fortunately, the answer to this concern – SIP CLF – has already been developed and is currently in the process of being standardized by the Internet Engineering Task Force (IETF).

Identity Shift -- What a New Book says About Us and the Future

By Peter Bernstein

With Facebook about to pass the 1 billion user mark, YouTube taking the #2 rank as a global search engine, Zynga having gone IPO and Twitter on the way, the total of mobile phone devices having blown past the number of wired ones, three things have become apparent:

  1. With progress toward a world that is always on and all ways connected (think of this as ubiquitous and continuous communications meets pervasive computing) a look back at just the past five years by anyone demonstrates how much ICT has already transformed the ways we work and live.
  2. To use a common phrase, “we ain’t seen nothing yet.”  The pace of change is accelerating.
  3. In the process the nature of who we are and how we interact with the world, especially our virtual personae will have profound implications.

All of this and more is captured in a fascinating new book,  Identity Shift: Where Identity Meets Technology in the Networked-Community Age,  written by leading market research experts, Allison Cerra and Christina James, from Alcatel-Lucent.  The second in “The Shift” series of Web 2.0 analyses, this latest edition looks at consumer behavior across all the key stages of life and how they are influenced by communications technologies.

Leveraging Social Media to Create Revenue from New Markets

By Erin Harrison 

In order for service providers and enterprises to gain a competitive edge, they must tap into their innovation resources on a continual basis – not just looking at technical or service-related angles, but also taking into account new markets brought on by the advent of social media.

However, according to a recent Alcatel-Lucent whitepaper, Creating Revenue from Adjacent Markets with Social Advertising, “in an application and content market characterized by proliferation, innovation can happen anywhere, from any aspect of the business. It is critical to consider which business models, use cases and business cases can deliver innovation to all value chain participants: consumers, enterprises, advertisers, strategic industries and service providers.”

Service providers that carefully consider their assets and use them to construct innovative adjacent market offers have the opportunity to generate more revenue therefore leading to higher average revenue per user (ARPU) from businesses and consumers.

Having a coordinated and comprehensive innovation plan can create positive business outcomes for all involved partners.

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