Next Generation Communications Blog

Fascinating WebRTC Demos from WebRTC Expo

WebRTC has been described as the most disruptive communications technology of the decade. It has also been described as overhyped. Well, I...

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Restoration Hardware's E-commerce Fighting Formula

A Tasteful Blend of Starbucks and Apple Retail Experiences designed to make customers fall in loveApple has the most valuable retail real...

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Thoughts on ThinkGeek Customer Service

I’m on the phone with ThinkGeek because I purchased something which they shipped incorrectly. I tried email and didn’t get a...

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The Interworking Function (IWF) part of the Diameter Signaling Controller (DSC) now takes center stage

Diameter Signaling Controllers (DSCs) are the general term used to describe products that enable load balancing and scaling of Diameter signaling...

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New T-Mobile Pay as You Go LTE Pricing Changes Everything

Until recently, if you wanted a real data plan on a major carrier while using your cell phone, you were forced...

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How Sony May be Fighting to Unleak its Information

The recent attack on Sony Pictures Entertainment is about as scary as it gets as emails which insulted the company’s hired talent...

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4 Tips for the Busy Executive

I have a couple of prospective clients that keep delaying projects. One really wants to do the project but the people...

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Delivering Next Generation Multimedia Residential Services

Consumers subscribing to residential services want multimedia delivery. While this is great news for network operators seeking to turn such services into incremental revenue opportunities, doing this successfully requires more than just lowering cost. This process also requires a High Leverage Network (HLN) architecture to extract the necessary value from the network, while also enhancing the user experience.

Optism™ Creates Mobile Advertising Success for Volkswagen, Nissan and adidas

Optimism about mobile advertising abounds. For instance, the June 23 press release by ABIresearch states that its new market study found that, "In 2010, not quite $2 billion was spent on mobile advertising. In 2012 that figure will be more than $7 billion. And by 2016, the forecasts suggest that about as much money - $24 billion - will be spent on mobile advertising as much as is currently spent on all online advertising put together."

High Leverage Networks: How and Why

Developing a High Leverage Network requires a two-pronged approach: develop new business models and introduce or improve personalized service offerings. These go hand-in-hand and must be pursued simultaneously.

Want to Drive Smartphone Success? Focus on the Customer Experience

The CXT Program, otherwise known as the Customer Experience Transformation program, that must be put in place ensures that you can achieve the all-encompassing goal of delivering optimal satisfaction for your customer base.

Small Cell Technology Solutions Help Wireless Service Providers Succeed in Challenging Market

By Mae Kowalke

Wireless service providers today are going through a transformative, challenging period in their evolution. Increasing demands for bandwidth and quality of service are driving the need to transform from 3G networks to LTE. In the midst of this transformation, existing architecture must be maintained and leveraged to its fullest ability.

More and more providers are turning to metro cells as a way of extending life for 3G networks and serving low-density areas where wireless coverage would not otherwise be economically viable.

“Metro cells offer a valuable option for solving some of today’s most pressing wireless network problems,” said Nikolas Olaziregi, Alcatel-Lucent’s Corporate CTO Technology Strategy Advisor, in a recent TechZine article, "Metro Cells are In Sight." “They can provide performance and capacity uplift where needed, almost overnight, while lessening the obstacles associated with macro cell site acquisition.”

In the article, Olaziregi defines a metro cell as “an operator owned and managed wireless access node, using licensed spectrum and providing open access.”

Metro cells are a low cost option for better coverage and capacity in a targeted area. They are easy to deploy, and because they have low emissions are less subject to regulation than macro cell sites. When utilized strategically, metro cells can help reduce a network’s total cost of ownership (TCO).

The key with small cell technology is to understand how such solutions can fit into the larger network.










Wireless Providers Using Cloud to Deliver Multi-Screen Services for Content Providers, IPTV Operators and Multimedia Players

By Mae Kowalke

Many service providers in the wireless space are finding that opportunities expand and doors open when cloud services are embraced as the present and future for content providers, IPTV operators, and multimedia players. Although it takes a fundamental shift in thinking about business models, new revenue streams emerge when cloud capabilities—existing or newly added—are exposed externally.

In a recent TechZine article, "Seeding the Clouds with Multimedia Services," two members of Alcatel-Lucent’s Multimedia Practice Services Group (Yacine Mahfoufi, Marketing Director and Raul Hernandez, Product Marketing Director) explored cloud opportunities in these three areas—content providers, IPTV operators, multimedia players—and addressed ways of overcoming challenges to those opportunities.

For multimedia players, cloud migration is a top priority for the next few years.

“These players are used to accessing advanced technology, such as virtualization and web farming and for their content creation needs (for example, 3D, editing, and content sharing),” Mahfoufi and Hernandez noted. “Some media players, such as studios and post-production companies, are already utilizing cloud-based storage services or processing capabilities to manage their end-to-end digital delivery chain.”





 

Right now, what multimedia players need is new revenue from a variety of business models, including multi-screen video streaming services.



Experiencing TV Everywhere: Taking Television to the Internet and Beyond

By Susan Campbell

The idea of experiencing television at any time and on any device is not only appealing for a number of TV viewers in the consumer market, it is also an exciting innovation for Time Warner and Comcast. The two US-based cable TV operators are working together to make TV Everywhere (TVE) a reality. When this platform comes to fruition, existing TV subscribers will be able to watch their television content online and on-demand, with no fees added to their current bill.

A recent Alcatel-Lucent article, "TV Everywhere: Taking Television to the Internet", explores the potential of TVE, stressing that while this initiative is still in its early stages, it definitely has the potential to change television from what know it is today. Similar initiatives have already been launched in Europe to warm responses, indicating the impact could very easily be global.



Alcatel-Lucent Enables Intelligent Traffic Management

By Susan Campbell

In this increasingly wireless world, the demand for applications, quality content and seamless service continues to increase. Service providers hoping to leverage opportunities, while also expanding their network must be able to deliver intelligent traffic management if they want to deliver the Quality of Experience that subscribers demand.

Alcatel-Lucent has produced a white paper on this topic entitled: Intelligent Traffic Management: Protecting the Subscriber's QoE while Securing the Integrity of the Wireless Network. This paper highlights an environment for the service provider that is much more transient and unpredictable as compared with traditional mobile voice networks. As a result, service providers are facing unique and complex challenges to maintain subscriber QoE, while also ensuring the integrity of the network.


Alcatel-Lucent Demonstrates the Power of Moving Any G to LTE

By Susan Campbell

Bandwidth demand is exploding throughout the marketplace, and at the same time, subscriber revenues are flattening. To react, mobile network operators are being forced to transform their networks, while also preparing for the arrival of 4G/LTE. To stay competitive, these providers must be able to transition quickly and efficiently, while still reducing costs. This overwhelming challenge can be overcome with the Alcatel-Lucent Mobile Backhaul Solution.

A recent Alcatel-Lucent white paper, Any G to LTE Alcatel-Lucent Mobile Backhaul Solution, explored the challenges facing Mobile Network Operators (MNOs) today, including more users, more traffic, more devices, more applications and more machine-to-machine communication.


Alcatel-Lucent: Providing Solutions to Take TV Everywhere

By Susan Campbell

There is a dynamic change taking place in the television consumption model and for those of you who want your preferred viewing available at any time and from any device, you’ll be sure to get excited about the concept of TV Everywhere.

In a recent Alcatel-Lucent white paper: TV Everywhere: Taking Television to the Internet, the company explores the potential of enabling this model to bring a number of additional services and capabilities to subscribers throughout the marketplace. It is bound to be a driving force for Comcast and Time Warner as they enable existing TV subscribers to watch preferred television content online and on-demand, without additional charges.

The world is growing increasingly wireless as consumers and business users alike want real-time access to innovation solutions all the time. To deliver a compelling TVE experience, the top layer of the TVE ecosystem will contain various content providers and broadcast studios producing content for Linear TV broadcasters.

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