Next Generation Communications Blog

Optical Transport Networks Help Operators Meet Growing Traffic Requirements

By: Mae Kowalke, TMCnet Contributor It has been called the “data storm;” due to increased online video usage, the cloud, and mobile...

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Altair: LTE the Right Choice for M2M & IOT

Some of my early conversations about the M2M and IoT space with carriers had them explaining to me how they love these...

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Speech Analytics - Data Mining Those Recordings

When I was in Vegas for ITExpo, I participated on a Voice Analytics panel at the SmartVoice co-located conference.  Speech /...

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Defending Against an Autocomplete Smear Campaign

What would you do if you started to Google your name and Google was to suggest you complete the query with the...

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VoLTE Versus WebRTC: I didn't know it was a battle

When I talk to customers, they often ask about how WebRTC compares to voice over LTE (VoLTE), and which technology “will...

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These 3 Do Everything Together

At a few shows, including the latest ITEXPO, the 3 big cablecos - TWC, Comcast and Charter - share a booth....

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Modems? In This Day and Age?

Not so many years ago, the only way to connect to the Internet was via a modem. You would use your...

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Six Core Business Models for Application and Content Provider Collaboration

By Beecher Tuttle

For network providers competing in the current economic conditions, creating a business case for the enablement of third party applications can being a very trying task. With the fast-paced nature of today's application and content ecosystem, developing a strategic and financially-sound ACP program business case involves meticulous planning and research as well as a thorough knowledge of the variety of modeling options that are available.

In an attempt to offer network providers a better understanding of the number of potential business case options at their disposal, Alcatel Lucent recently performed wide-ranging economic analysis that goes through the pros and cons of each solution. While officials with the global telecommunications giant admit that each business model will need to be tailored to a network provider's specific situation, the article should give NPs a framework to make the best decision for them.

Alcatel-Lucent identified six core business models that represent the most common approaches for ACP collaboration.

ACPs' Growing Role in the Mobile Data Experience

By Beecher Tuttle

The telecommunications space has undergone some dramatic transformations over the last few years. Advances in web, mobile device and operating system technologies have raised users' expectations of the reliability and speed of a given network, and the quality of applications and content that is available through that network. This trend has created a new playing field where network providers that want to improve the overall user experience are being forced to build closer relationships with application and content developers.

In the past, network operators created massive barriers for developers to gain access to the provider deck, including grueling approval processes and the myriad of the devices that they were forced to support. However, some of the leading network providers have recently begun to understand the importance of creating strategic partnerships with developers to improve the overall experience of the end user.

Creating and Managing a Single Virtual Resource Pool to Simplify Staff Workflow

By Susan Campbell

A staff with a complicated workflow is costing your organization too much money. This is true whether you are operating a customer-centric contact center or a company that has outsourced its customer care. The operations of the customer service center are extending to other elements of the enterprise and transforming knowledge workers into on-demand experts. In taking this approach, innovative companies are leveraging their tools today to drive results tomorrow. These companies are creating and managing a single virtual resource pool to simplify staff workflow and deliver a better overall experience for all involved. 

How Can Service Providers Improve Service Delivery by Leveraging Application Enablers?

Image by noway via Flickr

By Susan J. Campbell

The industry is changing rapidly as users throughout the mobile service segment are demanding richer content and innovative applications on a number of different devices. The information they want must be delivered on any device at anytime and anywhere or the service provider runs the risk of chasing a customer to the nearest competitor.

To improve the delivery of service, which is a priority for any service provider expecting to thrive in a tight market, they must leverage application enablers. This is to ensure they can keep up with the current demand, deliver the solutions the consumer today wants, and create new and innovative solutions that will meet the demand over the long-term.

Service Providers Gain Edge with Multimedia Smartloading

Image via Wikipedia

By Ed Silverstein

As a leader in fixed and mobile broadband, Alcatel-Lucent can ensure users adopt an optimal approach for distributing media to consumers, focusing on business models that ensure the highest level of subscriber uptake.

In addition, Alcatel-Lucent has a clearly-articulated multimedia strategy. Alcatel-Lucent enables service providers to deliver a range of multimedia services — including live video, VoD and PVR content — to today’s connected devices, unlocking new revenue opportunities.

Expose Network Capabilities to Facilitate Innovation on a Smart Network

By Ed Silverstein

In a Web 2.0 world, explosive growth in demand "has created an environment dominated by third-party application and content providers," according to an analysis from Alcatel-Lucent. These ACPs, company officials say, "are not only delivering the applications and content generating the huge increase in traffic, but are also benefiting from the associated revenue." Mobile network providers want to take advantage of the money being generated. TMCnet's David Sims says that to meet end user expectations and get a piece of the new application and service revenue pie, a recent Alcatel-Lucent study found, "mobile network providers must find new ways to use their network assets to work with third-party partners." The Alcatel-Lucent Open API Service, company officials say, might be a way to accomplish this. The service provides a hosted, cross-carrier application mediation environment network providers can use to "expose valued network assets to multiple third-party partners to improve time-to-market with new applications and multimedia content for targeted end users." In other words, as a network provider, you'll stand out for the value you add, instead of being replaceable. Most any network providers can effectively manage relationships with one or two key third-party development partners.

Creating New Revenue Ecosystems by Leveraging M2M Generated Data

By Susan Campbell

In this new consumer-driven, technology-based environment, it is no longer enough to offer a single source service and expect it to satisfy your customers. Even if you still have the best customer service in the industry, you have to able to extend out your offerings to meet current demand or you will find customers will quickly tire of what you have to offer and move on to the next best thing. The key focus for you is to always be the next best thing so you can protect your base.

New revenue ecosystems can be created by leveraging M2M generated data. You already know that the demands on your bandwidth and network have exceeded your original intentions and current, flat-rate pricing and operator gross margins for data services are already becoming unsustainable.

Content is King - For Multi-Screen Advertisers, Too

By David Sims
"Content wants to be free from platform restrictions; free to move around and follow the consumer." So says industry observer Jon Gibs, adding for good measure that "it's a fallacy to compartmentalize consumers into mobile, TV or Internet users." Gibs points to Nielsen studies, which, he says, show that "high-consuming individuals remain high-consuming individuals, regardless of the device or platform they're using." Makes sense, some people just have to have it, and they'll take it any way they can get it. Plus you have to figure that heavy users of content will have diversified their addic- sorry, their consumption means. Therefore, Gibs concludes, content and service providers "need to look at content and delivery from the consumer's perspective rather than categorizing consumers by platform... Customizing content for as many screens as possible will allow content and service providers to enhance the multi-screen experience and retain the attention and loyalty of consumers." Alcatel Lucent has published a recent post by Connie Torres, arguing that in tandem with this trend, "advertising helps drive multi-screen innovation and new business models." Multi-screen, Torres says,"can expand the reach, impact and effectiveness of digital advertising. Service providers can profit from understanding what multi-screen services users want." Young people today, those prized by advertisers, "no longer simply want to be connected," Torres finds: "They want rich, Web 2.0, interactive multimedia experiences that can be enjoyed according to their needs, and on whatever device they are using - PC, TV or mobile. The Alcatel-Lucent Market Advantage Youth Lab was created "to understand the wants and needs of this important consumer segment," Torres reports. "The Youth Lab provides unfiltered access to the perceptions, attitudes and behaviors of 13 to 26-year-olds from around the world. In one recent study, Alcatel Lucent officials say, "answers were sought to key topics relating to the three devices (PC, TV and mobile) used as multi-screen services endpoints."

Alcatel-Lucent's New Ethernet Switch Outperforms Enterprise Core Market

By Ed Silverstein

There is now global availability of a new 10 Gigabit Ethernet (10GigE) enterprise switch from Alcatel-Lucent that the company says sets a powerful standard in non-blocking switch capacity, port density, low-power consumption and price-per-port. The OmniSwitch 10K Modular LAN Chassis is the first of a generation of network infrastructure offerings that exemplify Alcatel-Lucent's approach to enabling Application Fluent Networks, the company says. By leveraging the intelligence in the OmniSwitch 10K, enterprises benefit from a network based on user, application, device and location - resulting in better services as well as streamlined operations, and lower management costs for IT. Businesses also save on capital expenditures because the average price per non-blocking port of the OmniSwitch 10K is one-quarter of its nearest competitor, the company said. In addition, Alcatel-Lucent unveiled its Application Fluent Network approach for its next-generation network infrastructure products.  

Real-Time Visibility of Performance and Productivity Empowers Employees

By Susan J. Campbell 
A balance between performance and cost is a true challenge for contact centers to find. When that contact center is mission critical to the business, it must be able to achieve differentiation from competitors in the market, while also meeting increasing service demands set forth by customers. To complicate matters, the combination of the two must be integrated with a strategy to drive efficiency in operations.  
Technology has always played an important role for these companies. The right technological solutions can help the organization to achieve goals and leverage contact centers as a strategic asset.

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