Next Generation Communications Blog

What's With the MSO Consolidation?

Charter was the first company to make a play for TWC. Now reports are in that Charter is chasing Bright House....

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Expect Security Funding Bubble to Pop in 3-5 Years

Security is one of the hottest areas in tech right now. Indeed, there is infinite possibility in this space because technology...

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SmartPhoneMan and His Interaction with Media Servers on St. Patrick's Day

Last week we made it about halfway through SmartPhoneMan’s day.  Let’s finish his day.  Right now, he’s in a rush to...

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Verizon Invites the Channel Once More

Jon Arnold wrote up a good review of Verizon's Broad Cloud offering (VCE). One glaring problem is that it targets in...

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Media Servers and St. Patrick's Day

Last week I wrote about the important role media servers play in the network.  Today is St. Patrick’s Day and let’s...

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What Can You Learn from Target?

I was reading a couple of articles about Target. The retailer has not been doing well lately, including closing all Canada...

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Media Servers Will Play an Increasingly Important Role for Telco Apps

Media servers play an important role in enabling many of the real-time communications applications many of us use every day.  When...

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Case Studies Demonstrate Application Enablement


By Susan J. Campbell

Application Enablement is getting a lot of attention in certain portals as of late as service providers are seeking new ways to optimize their current environments to drive new revenue opportunities. While it is critical to leverage key assets that service providers already own within their networks, not all understand the value in Application Enablement and what it can do for their business model.

This AE Multimedia Use Cases explore real-world scenarios of how Application Enablement can work across multiple industries such as healthcare and insurance. For example, a loyal subscriber discovers that his favorite news portal offers a free application that allows viewers to upload live news video.

LTE and Public Safety - Alcatel-Lucent Shows the Way

There is nothing more "mission critical" than Private Mobile Radio (PMR). It is the way public safety organizations, transportation companies, utilities, governments, the military, and a host of commercial enterprises such as energy companies and industrial organizations, monitor crucial assets, and mobilize and respond to crises. It is also a vital piece of most large organization's sustainability planning.

Alcatel-Lucent's Optism Enables Mobile Providers to Drive Revenue Through Personalized Experiences

Mobile consumers everywhere are beginning to leverage personalized mobile marketing and advertising to enhance their experiences. Companies offering such services are profiting from this new approach to mobility. Alcatel-Lucent is playing a powerful role in enabling these companies to implement innovative mobile advertising services that get results.

Alcatel-Lucent Recognized for Breakthrough Data Center Switching Solution

In the quest for faster, more robust data center networking solutions, enterprise IT managers are increasingly turning to 10Gb Ethernet. This trend is not lost on Alcatel-Lucent, which earlier this year introduced a new data center switching solution that landed the company Interop 2011's 'best of' award in the data center and storage category.

Delivering Next Generation Multimedia Residential Services

Consumers subscribing to residential services want multimedia delivery. While this is great news for network operators seeking to turn such services into incremental revenue opportunities, doing this successfully requires more than just lowering cost. This process also requires a High Leverage Network (HLN) architecture to extract the necessary value from the network, while also enhancing the user experience.

Optism™ Creates Mobile Advertising Success for Volkswagen, Nissan and adidas

Optimism about mobile advertising abounds. For instance, the June 23 press release by ABIresearch states that its new market study found that, "In 2010, not quite $2 billion was spent on mobile advertising. In 2012 that figure will be more than $7 billion. And by 2016, the forecasts suggest that about as much money - $24 billion - will be spent on mobile advertising as much as is currently spent on all online advertising put together."

High Leverage Networks: How and Why

Developing a High Leverage Network requires a two-pronged approach: develop new business models and introduce or improve personalized service offerings. These go hand-in-hand and must be pursued simultaneously.

Want to Drive Smartphone Success? Focus on the Customer Experience

The CXT Program, otherwise known as the Customer Experience Transformation program, that must be put in place ensures that you can achieve the all-encompassing goal of delivering optimal satisfaction for your customer base.

Small Cell Technology Solutions Help Wireless Service Providers Succeed in Challenging Market

By Mae Kowalke

Wireless service providers today are going through a transformative, challenging period in their evolution. Increasing demands for bandwidth and quality of service are driving the need to transform from 3G networks to LTE. In the midst of this transformation, existing architecture must be maintained and leveraged to its fullest ability.

More and more providers are turning to metro cells as a way of extending life for 3G networks and serving low-density areas where wireless coverage would not otherwise be economically viable.

“Metro cells offer a valuable option for solving some of today’s most pressing wireless network problems,” said Nikolas Olaziregi, Alcatel-Lucent’s Corporate CTO Technology Strategy Advisor, in a recent TechZine article, "Metro Cells are In Sight." “They can provide performance and capacity uplift where needed, almost overnight, while lessening the obstacles associated with macro cell site acquisition.”

In the article, Olaziregi defines a metro cell as “an operator owned and managed wireless access node, using licensed spectrum and providing open access.”

Metro cells are a low cost option for better coverage and capacity in a targeted area. They are easy to deploy, and because they have low emissions are less subject to regulation than macro cell sites. When utilized strategically, metro cells can help reduce a network’s total cost of ownership (TCO).

The key with small cell technology is to understand how such solutions can fit into the larger network.










Wireless Providers Using Cloud to Deliver Multi-Screen Services for Content Providers, IPTV Operators and Multimedia Players

By Mae Kowalke

Many service providers in the wireless space are finding that opportunities expand and doors open when cloud services are embraced as the present and future for content providers, IPTV operators, and multimedia players. Although it takes a fundamental shift in thinking about business models, new revenue streams emerge when cloud capabilities—existing or newly added—are exposed externally.

In a recent TechZine article, "Seeding the Clouds with Multimedia Services," two members of Alcatel-Lucent’s Multimedia Practice Services Group (Yacine Mahfoufi, Marketing Director and Raul Hernandez, Product Marketing Director) explored cloud opportunities in these three areas—content providers, IPTV operators, multimedia players—and addressed ways of overcoming challenges to those opportunities.

For multimedia players, cloud migration is a top priority for the next few years.

“These players are used to accessing advanced technology, such as virtualization and web farming and for their content creation needs (for example, 3D, editing, and content sharing),” Mahfoufi and Hernandez noted. “Some media players, such as studios and post-production companies, are already utilizing cloud-based storage services or processing capabilities to manage their end-to-end digital delivery chain.”





 

Right now, what multimedia players need is new revenue from a variety of business models, including multi-screen video streaming services.



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