Next Generation Communications Blog

Proactive Care Puts Operators One Step Ahead

By Thomas Fuerst, Senior Director, Multimedia Solutions MarketingAlcatel-Lucent

Monitoring and analyzing network data proactively saves operators time, money, and customers.

When a network service fails, it makes headlines, ticks off customers, and costs that network operator money. When a failure is headed off in advance, on the other hand, there might not be praise-laden headlines, but it's newsworthy nonetheless.

The traditional approach to customer care has typically been: a disgruntled customer calls customer service and complains of a service interruption or problem; the rep, learning of it for the first time, sends out a technician the next day, and eventually finds a resolution. Often, customers are left feeling put out, and the operator has spent significant time and money resolving the problem. Even worse is the customer who doesn’t call and just feels this is ‘typical’ of their network experience.  That is a customer at risk of leaving.

Proactive care flips this dynamic on its head by using predictive analytics to identify potential outages or errors in the network and stop them before they occur. It consists of three main parts: one, constantly monitoring and measuring data on the network; two, real-time analysis of the data; and three, the most important, acting on that analysis to fix the problem.

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Leveraging Strategic Collaboration to Enhance Network Operations and Service Offerings

Given the state of the market, operators need a new strategy to differentiate and compete successfully. Reducing capital and operating expenses and generating new revenue while defining the business models that can help in meeting critical business goals is one place to begin such an endeavor.   In fact, according to an Alcatel Lucent whitepaper, studies show that outsourcing and infrastructure sharing can help operators increase their free operating cash flow by as much as 10 percent.   The latest trend is for fixed, fixed-mobile and mobile operators to work together to deliver broadband services. For example, cable television providers are offering multimedia content, high-speed Internet access and voice services.

A look at the future: Re-defining the communications partner ecosystem

The services and capabilities that have, until now, served carriers well, are only a part of what subscribers are demanding - they want more services and applications, more access, and more integration with their various access devices and networks.

Best practices for managing events, policy and traffic on your network

Through its two components - the Alcatel-Lucent 9900 Detector (deployed in the packet core) and the Alcatel-Lucent 9900 Central (deployed in the NOC) - the 9900 WNG delivers a significant advantage to wireless operators looking for an edge over their competition, providing advantages in a number of areas, including operations, planning, security, engineering, marketing, and revenue assurance.

Top Benefits of Web 2.0 and Cloud Computing in a Business Environment

Rapid advancements in communications technology have been accompanied by an equally swift multiplication in security threats, a growth in cybercrime as well as the introduction of new security regulations.

 

Despite security concerns, according to a recent study, a majority of executives polled by Deloitte - 60.9 percent - believe cloud computing will be a transformative technology in the industry and can drive financial benefits, or at least be useful for certain kinds of enterprise services.

 

Web 2.0, which allows information to be sourced from many locations and displayed as composite parts of new applications, is changing the way enterprises use the Internet for business interactions with employees, customers, partners and suppliers, according to a recent Alcatel Lucent whitepaper.

 

Company officials contend that cloud computing "is on the horizon with the promise to reduce costs by creating virtual computing 'clouds' in cyberspace."

 

New business models enabled by Web 2.0 and cloud computing are indeed creating more challenges by externalizing business processes and moving them to cyberspace where there is less control of private data and the traditional enterprise perimeter can no longer provide a sufficient defense.

 

The new business models are being rapidly adopted without mastering how to make the technology less vulnerable, according to Alcatel Lucent officials. As companies embrace mobile communications, enable employees to work from remote locations, and co-market and sell with partners, the enterprise IT team needs to respond with new security methods to keep the enterprise secure.

 

As such, an advanced and secured communications network is the key to enabling an enterprise to respond to this new business environment and become a dynamic enterprise.

 

According to the Deloitte survey, cloud computing enthusiasm was somewhat tempered by executives' concern over security and privacy, as 34.6 percent cited these issues as the largest considerations for adopting cloud computing in their organizations.

 

However, by following a user-centric security blueprint, enterprises will be positioned to leverage new business models made possible by Web 2.0, cloud computing and mobile communications technology.

 

According to Alcatel Lucent, this blueprint describes the elements required to:

 

·         Secure the voice and data fabric of the network given new requirements for security;

·         Empower employees of the enterprise to maximize productivity;

·         Drive down the cost of securing the enterprise; and

·         Deliver the information concerning security that must be managed.

 

They will also be able to continually evolve to respond to new and increasingly sophisticated security threats, the growth of cybercrime and the introduction of new regulations.

Enabling the Application & Content Provider: Collaboration for Innovation

By offering their partners access to their network intelligence, network operators can foster a more trusting, more equitable relationship with ACPs, prompting them to not only develop more applications and content faster, but to tailor them to targeted subscribers, creating a more viable and predictable revenue model.

Alcatel-Lucent Turns Focus to Green IT, Launches Eco-Sustainability Site

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Competition vs. Collaboration: Strategies for New Revenue Generation

The idea is that working in tandem with other industry experts facilitates more rapid development of products that will be more widely available, more reliable, and more cost effective to develop. In addition, market acceptance is increased due to the collaborative nature of the product(s) - there is less hesitation resulting from the perception of single-vendor bias.

What is the impact of new IP applications on wireless networks?

Depending on the specific applications and their automatic or manual refresh sequences, and the nework dormancy timer (the maximum time before a connection is automatically deactivated after non-usage), and, of course, download speeds, a recent Alcatel-Lucent white paper describers how different variations on a single application can result in significant differences in transmission loads and the number of signaling events in a one-hour actual RF airtime span.

Top Attributes of an Enterprise Network Transformation Partner

It's no surprise that enterprises today that are looking to improve operational efficiency and increase customer satisfaction are relying more and more on a hosted model solution. 
  As voice and data networks remain critical tools for companies to grow revenue and satisfy customers, businesses have an increasing need to outsource the management of the technology to equipment vendors and manage service providers   After all, partnering with communications solution providers is a good choice to help lead enterprises to next generation networks.   Experts at Alcatel-Lucent said the benefits of working with managed service providers that have the right experience to manage and transform enterprise voice and data networks give enterprises strategic advantages in today's marketplace. To maintain a competitive edge, enterprises must evolve their networks to take advantage of the various capabilities being introduced and supported around the world, the company said.   "Network transformation can lead to altered network topologies that align with the structure of the applications, services and business processes that are also evolving within the enterprise," Bruce Rowland, a consultant with Alcatel-Lucent, wrote in a company white paper. "The impact of these transformations typically spans significant improvements in costs, reliability, security, manageability and performance."   Such transformations include WAN optimization, the switch to VoIP and unified communication, enterprise security refresh, a contact center refresh and the move toward a wireless enterprise.   But how do enterprises ensure they are making the right network transformation? By teaming up with the right partner, a critical component to a company's success. Alcatel-Lucent outlined the following characteristics companies would find in an ideal partner:   • Works directly with the chief information officer • Manages external IT partners and suppliers • Understands enterprise network technology • Understand enterprise communications • Understand voice and data carriers, both fixed and mobile • Understands carrier equipment and networks of the carriers • Experienced working in a multi-vendor environment • Has no vested interest in the enterprise's other expense streams • Experienced in management • Experienced in transformation   But no matter whether companies choose a system integrator, network service provider or network equipment manufacturer for a partner, the process requires a thorough examination of the potential partner's experience, references and position in the marketplace, Alcatel-Lucent said.   "With a single network outsourcing partner, the enterprise can build a powerful relationship that will reduce costs and improve service while allowing it to concentrate on products and customers.

Speeding Evolution to Stay Competitive - The Right Blend of Network Bandwidth and Speed During LTE Migration

These days, seeing young consumers with high-tech gadgets like an iPhone or other smart phone device with Internet capabilities, is pretty common.  As the desire for those very devices increases, so does the demand for increased bandwidth-intensive services.

 

And because consumers' usage patterns keep evolving, wireless operators need to develop a new strategy to support various multimedia offerings at a lower cost.

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