Next Generation Communications Blog

Why Aren't You My Customer?

COMPTEL had a sales training session for attendees with Stephen Schiffman. Schiffman has written 50+ books in his 35 year career...

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How Imagine Communications is Bringing Video Distribution to the cloud and Beyond

At the end of 2014 I declared Imagine Communications one of the companies to watch in 2015, specifically stating: The video industry...

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The Race to Gigabit is About Business

The cable companies racing to Gigabit networks isn't about delivering ultra-fast broadband to consumers. The Gigabit announcements get them good PR...

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Four Ways Cable Operators Can Boost the Customer Experience

By Mae Kowalke, TMCnet Contributor

The customer experience has always mattered, but its importance has grown in recent years. This has been driven by increased global competition, including the almost instant availability of alternations, and the rising expectations by fickle and informed consumer. Yet, cable operators have a long way to travel if they want to deliver the customer experience (CX) that consumers demand.

The Temkin Group’s Q3 2014 survey of 10,000 US consumers’ opinions about goods and services registered the lowest ranking average Net Promoter Score (NPS) for pay TV providers, a telling statistic. Internet service providers did almost as poorly, coming in only one position higher.

“As technology innovations drive shifts in consumer behavior and open new service opportunities, operators must start eliminating pain points,” stressed Alcatel-Lucent’s Nicholas Cadwgan in a recent TechZine article, Cable MSOs transform the customer experience. “This includes any obstacles that will impede their ability to launch and provide adequate care and quality assurance for those services.”

Cadwgan lays out four customer experience management (CEM) areas that cable operators should focus on.

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HP Can't Compete in Public Cloud as Amazon Machine Learning Launches

There are long-term trends in technology we all know are happening. Computers will get more powerful. More devices will be connected. Finally,...

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Citrix and Grasshopper Make a Good Pair

Citrix has many products - DaaS, NetScaler, ZenApp, SingleSignon and the GoTo suite of products: GoToAssist, GoToMyPC, GoToMeeting, GoToTraining, GoToWebinar, Podio...

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Five Ways to Boost Revenue in a Changing Wireless World

In the days when wireless technology, the Internet and applications rule, network operators are in a constant struggle to fulfill the demand for new Web applications. Meanwhile, application and content providers face a quandary of their own - the need to enhance the end-user experience.

Alcatel-Lucent Increases its Research Capabilities in Dublin

To further expand its research capabilities out of Dublin, Bell Labs has announced it is that it is expanding the scope of its reserach there, which, in turn, will create more than 70 new high-tech jobs over the next several years.

Shifting Strategies to Fulfill Wireless Experiences, Demand

These days, there's not much you can't do without a wireless connection. In an age where content is king, consumers and businesses are in the driver's seat paving the road for network operators to evolve to their needs. As the demand for new and larger Web applications increases alongside the need for more bandwidth to support those needs, network providers have to face the inevitable: that change is on the horizon. To capture consumer attention and drive new revenue streams, network providers need to change their marketing strategies.

Open API Establishes New Relationship Between Network Providers, Third-Party Partners

Inconsistent policies, practices and requirements across multiple networks can make application development a costly and lengthy process.   Supported by a mediation platform, Alcatel-Lucent's Open API Service allows developers, content providers and advertisers to access multiple network capabilities through a single, published set of standards-based APIs. The APIs cover all development needs and enable consistent support policy evaluation and enforcement across all networks, according to company officials.   As a result, end users get new services, ACPs get their services and content to market faster, and network providers get new revenue streams   "Alcatel-Lucent's Open API Server portal brings developers and wireless carriers together in a mutually beneficial way that's also simple. We interface with developers on behalf of telcos to reduce the complexity and cost of sharing APIs in a secure way," blogged Alcatel-Lucent's Mark Hudson.   For service providers, this streamlined approach reduces the operational complexity associated with managing a large number of external developers by funneling all third party applications through a central, controlled, and secure environment.

Open API Marries Developers, Service Providers to Same Value Chain

Bringing together developers and service providers together to support the rapid creation and secure testing of new services is the crux of Alcatel-Lucent's integrated application enablement innovation suite.   I recently had the opportunity to speak with Alcatel-Lucent's Jeff Cortley, who explained that the fundamental dilemma today for networks is the magnitude and breadth of applications, video, etc., which are making more demands on the network, and subsequently requiring operators to continue to invest in more capacity and bandwidth.   "The current model for how revenue is partitioned doesn't really incent and motivate the carrier to keep making that investment," said Cortley, president of Alcatel-Lucent's Subscriber Data Management business. "One aspect of high leverage networks is, how do you drive down the cost per bid of the network and, therefore for the same investment that you're making today, you have the same capacity to support this growth, but then also put more capability in the network to allow it to be more responsive and provide more control for applications that are running across the network."   According to Cortley there is willingness by the developers who are in fact very anxious to take advantage of some of these capabilities, but at the same time, they are also apprehensive in what it will take for them to become partners with large entities and setting up commercial agreements. They must also address logistical issues in order to ultimately take advantage of the opportunities brought on by this evolution of application enablement.   "The answer here is there needs to be a paradigm shift where there's a more equitable distribution of revenue across the value chain, and the way that we can get there is by having the network be more open to the application and content providers and have them leverage the value that the carriers can offer and therefore have them share some of that revenue rather than just ride over the top and consumer bandwidth without the carrier fully participating in that value chain," Cortley said.

Driving Global Eco-Sustainability through ICT Innovation

But, just as reducing the environmental impact of technology will not happen overnight, the discussion around how to best achieve such goals and who should lead the charge is not a one-time conversation. As such, in the January issue, editor-in-chief Ruth Killeen has put together another series of articles to further explore how the ICT sector can drive eco-sustainability not only within its own markets but, ultimately, on a much broader scale across global technology markets.

Check out the Open API Application Gallery!

Since July, developers who have been using Alcatel-Lucent's Open API Service technology to enhance their work recently released a slew of exciting, sophisticated, next-generation applications.

Mobile Apps to Thrive with Open API

As any network operator and developer in the communications technology space will tell you, services that helps them do their job more quickly and efficiently is always a welcomed addition. And as Web applications increasingly become the hot new tool for developers, more and more end users are deploying Alcatel-Lucent's Open API Service.

Alcatel-Lucent Helps Lay Foundation for Relationships between Developers and Service Providers

By Susan Campbell

As a service provider, it is likely that you understand the challenges you face in this new mobile society. Consumers want access to multimedia options anywhere and at any time. To meet these challenges, you need to align a new strategy with a new business model and embrace opportunities that allow you to deliver the solutions that customers want.

By partnering with Alcatel-Lucent, you can gain access to comprehensive solutions and partnerships as a result of the company’s Application Programming Interfaces (API) bundles, as well as an associated revenue sharing model that is designed to transform application development through the elimination of upfront costs for developers.

The Green Touch Initiative from Bell Labs: A New Shade of Green IT

Quite simply, today's networks are 10,000 times less energy efficient than their theoretical minimum, meaning that if networks were built from a purely energy conservation perspective, we could run today's networks for three years using the power required to run them for one day currently - and that's already acknowledging there needs to be some balance between performance and energy efficiency in order to meet user demands.

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