Next Generation Communications Blog

Most Mobile Traffic Happens In-Building, and Operators Need to Beef Up Their Support

By: Mae Kowalke, TMCnet Contributor

Most mobile traffic is consumed indoors, and operators need to get a better grip on serving this market since it is a huge one.

Roughly 80 percent of mobile traffic is now consumed in-building, according to a recent Gartner study, whether mobile bandwidth is consumed in a public space, a shopping mall, or at the office. The total market for in-building services is estimated to be $4.3 billion currently, according to ABI research, and it is expected to grow to $8.5 billion by 2019.

Business leaders recognize the need, too; 72 percent of businesses are interested in enterprise cells that can boost performance on their premises. An Alcatel-Lucent infographic tells the tale.

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Most Mobile Traffic Happens In-Building, and Operators Need to Beef Up Their Support

By: Mae Kowalke, TMCnet Contributor

Most mobile traffic is consumed indoors, and operators need to get a better grip on serving this market since it is a huge one.

Roughly 80 percent of mobile traffic is now consumed in-building, according to a recent Gartner study, whether mobile bandwidth is consumed in a public space, a shopping mall, or at the office. The total market for in-building services is estimated to be $4.3 billion currently, according to ABI research, and it is expected to grow to $8.5 billion by 2019.

Business leaders recognize the need, too; 72 percent of businesses are interested in enterprise cells that can boost performance on their premises. An Alcatel-Lucent infographic tells the tale.

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What is TADS all about?

On November 12 and 13 TADS will happen.  TADS bills itself in the following way: “TADSummit (TADS) is focused on building...

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Will George Clooney's Wedding Popularize Burner Phones in Your Company?

This morning, news broke that even more celebrity nude photos of have leaked and that George Clooney handed out burner phones to...

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Consumer Reports Confirms iPhone 6 Bendgate Overblown

// Consumer Reports used a three-point flexural test to determine how much force different large devices could...

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Finally Some Sanity at the FAA and EASA

For many years I have complained about FAA regulations that defied logic. In 2008 I said the following when pondering if gadgets...

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The Myth of the Bendable iPhone 6 Plus

I spent a good deal of time in the Apple Store today bending iPhone 6 Plus models. Guess what... None of them...

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The Wireless Packet Core--How Data Moves Through an LTE Network

By Mae Kowalke, TMCnet Contributor

The move toward 4G LTE is a seismic shift in mobile architecture inasmuch as it finally takes operators to an all-IP architecture. No more packet/TDM mix that adds complexity and slows down the network.

The rise in LTE also has meant a explosion in demand for packet core technology. Packet core revenue grew by 20 percent in the second quarter of this year compared with last year, for instance, according to research firm Dell’Oro.

The evolved packet core (EPC), as the LTE packet core is known, is both the brains and the brawn of LTE. Data goes from handsets across the backhaul network to the EPC, where the data is processed and then forwarded onto the Internet or another public or private network from the mobile provider.

Carriers Can Benefit from Shared Mobile Data Plans

By Mae Kowalke, TMCnet Contributor

Shared minutes have been a wild success for mobile operators, and the family plans have become the norm. But now consumers want shared data plans, too, since according to Alcatel-Lucent one in every four mobile users will have more than one device by 2016. Currently 60 percent of consumers want shared data plans, and that number is likely to grow.

Shared data plans are a boon for operators, so this trend should be embraced.

Users on shared plans typically opt for larger data buckets, for one. More than a quarter of subscribers for one leading carrier choose a data allowance of 10 GB per month or larger, according to a recent TechZine posting by Daisy Su Senior Strategic Marketing Manager, Corporate Marketing, Alcatel-Lucent, The Case for Shared Data Plans.

G.fast Promises a Copper Speed Boost with VDSL2 Vectoring 2.0

By Mae Kowalke, TMCnet Contributor

There was a time when fiber-to the-home was seen as the future of broadband. But all that changed with the introduction of VDSL2 vectoring.

“With a single innovation, the market shifted,” noted Alcatel-Lucent colleagues Paul Spruyt and Dr. Stefaan Vanhastel in a recent blog post, The Numbers are in: Vectoring 2.0 Makes G.fast Faster. “Copper became a valuable commodity again as operators began using their copper assets to deliver fast broadband speeds faster.”

Making that copper even more valuable potentially is the new G.fast standard.

G.fast can increase aggregate bit rates over copper loops shorter than 250 m to fiber speeds of more than 1 Gb/s, the authors explained. It also delivers a cost advantage over deploying fiber directly to the home.

The trouble is that G.fast suffers from crosstalk even more than VDSL2. Tests by Bell Labs on older, unshielded cables in Austria showed that G.fast reached speeds of 500 Mb/s over 100 m when a single line was active, but they fell to a measly 60 MB/s when crosstalk was introduced as a result of a second G.fast line being added.

Playing the Mobile Data Game

If the 'price is right,' operators could win in mobile data.

By Cassidy Shield, Head of Global Solutions Marketing for Content, Cloud, and Communications, Alcatel-Lucent

I am bullish on the mobile broadband opportunity and pro mobile data share plans as an innovative approach to data pricing.  With that said, the irony of mobile data sharing plans is that you're not really sharing anything. Sure, multiple devices can pull from the same data pool, but there's no exchange of data, no bartering, and essentially no value associated with each byte.

That's how the market is today, in these early days of data sharing, but "gameification" has the potential to transform how consumers interact with their data plans.  Imagine a family of four, in fact I often imagine my family of four all on the same data plan. My wife could negotiate with our daughter, saying, "I will trade you 10 megabytes of data for doing your chores." Maybe my daughter who is quite clever doesn't want to do her chores, so he makes a similar deal with her brother. Each family could set their own rules for chore bartering, but what is interesting is that when data is treated as a currency with real value associated with it, the possibilities open up.

It's not just chore-evading children who would find this model interesting, but also advertisers and third parties. Brands are exploring every possible means to build their mobile presence, but the key lies in figuring out how to connect with mobile users by giving them what they want -- connectivity.

COMING SOON TO A MOBILE OPERATOR NEAR YOU: THE SIX DEGREES OF MOBILE DATA PLAN INNOVATION

 

With the final entry in the Six Degrees of Mobile Data Plan Innovation blog series, Alcatel-Lucent’s
Rich Crowe
(@rhcrowe) looks at how mobile operators can use (and are already using) the six degrees of mobile data plan innovation to capture and deliver more value.

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The Value of a Gigabyte

What does a gigabyte mean to you? Is it just a unit of data or something concrete, like a movie or 250 songs? Maybe it’s a means to share news and pictures and stay connected. These are things with value. If you’ve got a mobile device, a gigabyte offers the freedom to take your movies, songs or connections with you anywhere you go. A mobile gigabyte can even deliver peace of mind by supporting applications that tell you where you are and how to get where you’re going at any given moment. This flexibility is also valuable.

Are some gigabytes worth more than others? Are gigabytes delivered in a fast and uninterrupted stream worth more than those that come slower with pauses and buffering? What about gigabytes that can be shared with others?

Yes, gigabytes have value. How much value depends on their quality and the way each individual uses them. It takes innovation to deliver and capture that value!

 

Every mobile network operator wants to get more value from mobile data. But today’s unlimited and basic tiered data plans ignore the value that mobile data offers to subscribers. By offering a set amount of data for a set price, operators make mobile data a commodity and encourage consumers to shop for the lowest price per gigabyte. To capture the true value of mobile data, operators need to change the way they think about – and define business models for – mobile data services.

For mobile operators, success– both in terms of customer satisfaction and profitability – means recognizing that mobile data delivers tangible value to customers. Just as important, it means understanding that individual customers value mobile data based on their own interests and the way they use their services. Traditional mobile data plans can’t deliver success on these terms. Operators need new and compelling plans that can reinforce the value of mobile data and better meet the unique needs of each customer.

The Six Degrees of Mobile Data Plan Innovation blog series introduced six different ways for mobile operators to build highly personalized pricing options and showcase the value of mobile data. These innovations will help operators offer differentiated service levels and present more value-based options to subscribers and businesses. The six innovations are:

  1. Service level-based plans: Offer premium services that deliver a higher speed or QoS.
  2. Shared data plans: Let several users or devices connect to and share a common pool of mobile data.
  3. Application-based plans: For a monthly fee, allow users to consume data with selected applications without having the usage count against their monthly data plans.
  4. Third party pays plans: Offer toll-free access to specific content, with the content provider or another business paying for the data subscribers use to consume the content.
  5. Loyalty-based plans: Reward loyal customers with mobile data and partner with retailers to include mobile data in their loyalty plans.
  6. Capacity-based plans: Shift traffic to off peak, create services to consume off-peak capacity, and monetize peak data traffic.

Network Analytics Show the Rise of Mobile Phone Malware

By Mae Kowalke, TMCnet Contributor

It is a scene out of a Mission Impossible movie, only the threat is real. Two product managers and a VP sit down to discuss the latest product release, one that’s been under wraps for months. While the group thinks it is safely beyond the ears of its competition, unknowingly one of those present in the meeting has had malware installed on his Android phone. The malware activates the microphone on the smartphone, and the whole meeting is taped and sent to the competition.

This nightmare scenario is unfortunately not beyond the possible these days.

Kindsight, an Alcatel-Lucent suite of solutions, leverages network-based security analytics such as its 9900 Wireless Network Guardian to reveal the latest trends on security threats to fixed and mobile networks, and its Q2 2013 Kindsight Security Labs Malware Quarterly Report reveals that the number of mobile spyware applications discovered this quarter is on the rise, according to an Alcatel-Lucent blog post, Android phones playing “I spy” at home and at work..

Six Degrees of Mobile Data Plan Innovation: Capacity-Based Plans

In this seventh installment of the Six Degrees of Mobile Data Plan Innovation blog series, Alcatel-Lucent’s Rich Crowe (@rhcrowe) looks at capacity-based mobile data plans. With capacity-based plans, subscribers are encouraged to use the network when it has spare capacity or to pay a little bit more as the network nears its capacity. Mobile operators can use these plans to reduce network congestion, monetize peak-time data traffic, and better manage the investment required to address continually growing demand for data.

Congested networks and wasted capacity

Fast-rising mobile data traffic – driven by increasing consumption of real-time entertainment on the go – is putting a strain on mobile networks (see Figure 1 as an example). Mobile network operators are working hard to increase capacity so they can meet peak demand and keep subscribers satisfied. Adding capacity can help ensure that users don’t encounter a slow or unresponsive network during mobile data traffic peaks. But it’s an expensive solution that means even more capacity goes unused at off-peak times. Capacity-based plans are an excellent way to slow network growth requirements while monetizing available capacity.

Six Degrees of Mobile Data Plan Innovation: Loyalty-Based Plans

In this sixth installment of the Six Degrees of Mobile Data Plan Innovation blog series, Alcatel-Lucent’s Rich Crowe (@rhcrowe) examines loyalty-based mobile data plans. With loyalty-based plans, subscribers get rewards for keeping up active relationships with mobile network operators. Operators can use these plans as the basis for retaining subscribers, encouraging increased spending and data usage, or forming mutually profitable partnerships with retailers.

RAISE the bar

Airlines offer them. So do hotels, credit card companies and, yes, mobile network operators. “They” are loyalty programs that reward customers for making frequent purchases. Airlines, hotels and credit cards tend to stick to the script, offering free flights, nights and merchandise. Mobile network operators have no such script. Today, operators reward loyal customers with voice minutes, text messages, accessories, ringtones, discounted device upgrades or even dining, shopping, travel and spa services. As mobile network operators’ business models grow more data-centric, the creative use of mobile data will become essential to ensuring that their loyalty-based plans remain relevant.

How the Cloud is Making Datacenters Dynamic

By: Sunil Khandekar, CEO, Nuage Networks

The future of datacenters is virtual, automatic, cloud-based, instantaneous, and boundary-less. These might not be the words associated with datacenters today -- you're more likely to hear slow, cumbersome, and related words in the same breath -- but software is driving this revolution in networking.

It has been undergoing a massive shift to the cloud for years now, driven by enterprise motivations to consolidate, as well as to use computer resources more optimally and efficiently. While computing virtualization has driven this transformation, the network has fallen woefully behind. Imagine having 20 virtual machines (VMs) in a server: Tomorrow that number grows to 100, to 200 the day after, and so on.

As you realize the implications of this growth in the datacenter, it becomes clear that the traditional networking approach of connecting those VMs is mindboggling because it doesn't deliver the true promise of the cloud -- instant access to apps anytime, anywhere and with no disruptions.

Six Degrees of Mobile Data Plan Innovation: Third Party Pays

In this fifth installment of the Six Degrees of Mobile Data Plan Innovation blog series, Alcatel-Lucent’s Rich Crowe examines third party pays mobile data plans. With third party pays plans, application and content providers pay mobile network operators for the data that subscribers use in consuming their content.

Data on the house!

Have you ever enjoyed a great meal at a restaurant and then been told that it’s on the house? It’s a wonderful feeling! Third party pays mobile data plans bring that same feeling to the mobile experience. You consume mobile content and someone else — the content provider or another business — pays your mobile network operator for the data you used. It doesn’t count toward your monthly allocation.

Today’s business model favors application and content providers. They provide the content and consumers cover the mobile data bill through their data plans. So why would a content provider pay for mobile data? The reason is simple: If the provider’s content consumes a lot of data, mobile consumers may access it sparingly or not at all to save precious megabytes. This behavior may be even more pronounced toward the end of the month, as consumers approach data plan limits.

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