Next Generation Communications Blog

Mobile Data

Third Party Pays Mobile Data Plans Hit the Market

Alcatel-Lucent’s Rich Crowe continues the dialogue on the Six Degrees of Mobile Data Plan Innovation by examining recent market developments in third party pays mobile data.

Syntonic Wireless™ is bringing sponsored data to AT&T customers. The Seattle-based mobile services company’s new Syntonic Sponsored Content StoreSM, creates an open marketplace where AT&T’s iOS and Android customers can find and consume free or premium content without consuming their data plans. Integrated with AT&T’s Sponsored DataSM service, the Syntonic Sponsored Content Store operates on the third party pays concept, one of the six degrees of mobile data plan innovation.

When it announced Sponsored Data in January 2014, AT&T offered a vision for a service that would give sponsors new ways to engage with customers and employees. Sponsors could come from industries as diverse as healthcare, retail, media and entertainment, and financial services. They could use sponsored data in a variety of different ways, including:

How signaling spikes affect networks: 3 real-world examples

By: Josee Loudiadis, Director of Network Intelligence, Alcatel-Lucent

Data and signaling growth are usually good news for network operators, since growth often translates into higher revenues. But when growth is averaged over a month or quarter, the daily highs and lows of network activity are smoothed out. And signaling spikes remain hidden within the averages. These spikes can overwhelm available signaling capacity, which impairs the customer experience, as well as the operator’s reputation.

What happens when a spike occurs? Typically, a CPU Overload alarm appears on various mobile nodes. And the Network Operations Center (NOC) immediately starts praying that the burst is short-lived and doesn’t go over maximum peak-rate capacity. Because when that happens, all consumers are denied service access. Then, the process of identifying the source of the problem begins. This can be arduous, because it often involves applications completely out of NOC control. And the issue can’t be resolved easily without solid network analytics that enables engagement with application and device developers.

That’s the reason signaling information is a crucial part of the Alcatel-Lucent Mobile Apps Rankings report and why LTE World 2014 devotes an entire pre-conference day to the topic. It’s also why this blog offers a closer look at how some real-world disruptive signaling spikes got started — and were finally resolved.

The Six Degrees of Mobile Data Plan Innovation: It's Not All About Data- Mobile Voice and Messaging Share Plans Offer Plenty of Appeal

Alcatel-Lucent’s Rich Crowe continues the Six Degrees of Mobile Data Plan Innovation blog series by examining the degree to which consumers are interested in share plans that include unlimited voice and messaging but don’t include data.

The last Six Degrees blog explored consumer attitudes toward two different mobile share plan options: sharing data only and sharing voice, messaging and data. This blog will explore attitudes toward a 3rd option: sharing unlimited voice and messaging — but not data — across multiple devices or subscribers.

How signaling saps phone batteries - and what you can do about it

By: Josee Loudiadis, Director of Network Intelligence, Alcatel-Lucent (@joseeloudiadis)

What do consumers know about the effects of signaling? We pay attention to our data plan costs — such as how many bytes of data we use for Skype calls, sending photos or watching YouTube videos. But signaling remains mysterious, because we don’t pay for it in any obvious way. And because it operates transparently, we are not aware of its impact.

Rankings have arrived: Mobile Apps' Impact on Networks and Consumers

By Josee Loudiadis, Alcatel-Lucent

Operators, consumers and application developers are fully interconnected in the mobile world. Yet they rarely recognize the impact they have on each other. That’s why Alcatel-Lucent has released its Mobile Application Rankings report — to increase awareness among consumers and the mobile industry and to promote app optimization. Here’s a sampling of the “blind spots” the report addresses:

10 Ways to drive mobile data growth through the youth market

By Daisy Su, Senior Strategic Marketing Manager, Corporate Marketing, Alcatel-Lucent (@daisysu)

Last week, I talked about mobile operators are building an overall brand experience that engages young consumers because the youth segment is valuable — and do influence adult segments. In addition to creating a youth brand or a youthful brand, mobile operators must also consider how to craft specific offers that promote the “mobile data first” experience to drive mobile data growth through the youth market.

Here are the 10 ideas that can help craft the “mobile data first” offers using an online charging solution (OCS)

Shared Data Plans: A Tool for Attracting and Retaining Subscribers

Alcatel-Lucent’s Rich Crowe opens a new chapter of the Six Degrees of Mobile Data Plan Innovation blog series by examining consumer interest in shared data plans.

Shared data plans have become popular with mobile operators. Today, 19 of the world’s 25 largest mobile operators by subscriber base size[1] offer data-sharing options. Many others are following suit and offering subscribers the ability to connect several users or devices to the same pool of mobile data.

For operators, the addition of shared data plans is about clearing new paths to market expansion, subscriber stickiness and bottom-line growth. But what do mobile consumers think of shared data? What factors make them more or less likely to embrace it? And what impact does it have on whether they stick with a mobile operator?

The Secret Value of VoLTE

By Ed Elkin, Director, IP Platforms Marketing, Alcatel-Lucent 

At Mobile World Congress, I discovered that many network providers still aren’t aware of the broader business values of voice over LTE (VoLTE).  Most knew it readily includes HD voice for clearer calls and reduced background noise, which lets you feel like you’re standing right next to the other person. Most didn’t realize that, in unexpected ways, VoLTE helps them earn more money and increase efficiency.

LTE Growth Explosive, According to Alcatel-Lucent Data

By Mae Kowalke, TCMnet Contributor

They like it, they really like it!

The story of 4G LTE is not just the massive infrastructure upgrade, it also is one of intense subscriber adoption as the increased data transfer capabilities of 4G LTE make themselves known.

The number of active LTE subscribers jumped an average of 20 percent per month in 2013, according to a recent Alcatel-Lucent blog post by network intelligence general manager, Patrick Tan.

Oil & Gas: Dynamic Communications Enables Faster, Farther and Safer Operations

By Mae Kowalke, TMCnet Contributor

The demand for oil and gas capabilities has never been greater and continues to grow. In fact, world energy needs are expected to increase by roughly 40 percent by 2030, according to the International Energy Agency, with the fast-developing China and India leading the way in energy consumption growth. The demand for oil is expected to grow by 20 percent, and gas needs should expand during this time by 50 percent. As much as dependency on fossil fuels is seen as needing to be reigned in, clearly oil and gas demand is going to go up despite greater reliance on alternatives. .

With that said, meeting energy needs is getting more complex. Hydrocarbon delivery is challenged by the fact that so much of the relatively low-hanging fruit has been plucked. The energy reserves of the future will increasingly come from deep-sea drilling, tar sands mining and other more challenging methods. Hydrocarbon delivery also will have to travel farther distances.

To effectuate cost-effective and efficient exploration and fuel deliveries in more challenging environments, it has become paramount that gas and oil communications be upgraded to next generation capabilities.

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