Next-Generation Communications

Kabel Deutschland Simplifies its IP Edge

Edited By Peter Bernstein on June 3, 2014

Mae Kowalke, TMCnet Contributor

IP address exhaustion is an issue every Internet service provider must face. With the dwindling of IPv4 addresses, operators must migrate to IPv6 and seamlessly if they are to meet the needs of commercial, residential and mobile services.

For Vodafone Company Kabel Deutschland (KD), Germany’s largest cable operator, it was no question whether the move to IPv6 would be a bolt-on solution or something more integrated. A bolt-on solution would not do for KD, according to a recent Alcatel-Lucent case study on KD. The company needed to address the issue of flexibility to accommodate long-term growth and next generation service delivery without compromising its reputation for high-performance and high-value service.

Posted in Alcatel-Lucent Technology News, Broadband, Business Talk, IP Platforms, IP Routing and Transport, IP/MPLS, Next-Generation Communications

Build a Brand Experience that Engages Young Consumers

Edited By Peter Bernstein on June 2, 2014

By Daisy Su, Senior Strategic Marketing Manager, Corporate Marketing, Alcatel-Lucent (@daisysu)

I’ve received a lot of questions from mobile operators, who are asking about mobile data growth and how it’s related to the youth market — meaning consumers from the age of 18 to 25 or sometimes 18 to 22. The mobile operators’ own research shows that the youth segment is valuable — and influences adult segments. The Business Case for Youth section of the Mobile Youth Report also says: “The youth market is worth $1 trillion dollars. Youth drive high-end smartphone markets. Youth have the highest lifetime value of all customers.” As a result, mobile operators around the world are taking notice of young consumers, and some are investing in a new youth brand to attract that segment.

Posted in A New Conversation Experience, Customer Care, Customer Experience, Mobile Marketing, Mobile advertising, Next-Generation Communications, Video, Wi-Fi, Wireless

Shared Data Plans: A Tool for Attracting and Retaining Subscribers

Edited By Peter Bernstein on May 22, 2014

Alcatel-Lucent’s Rich Crowe opens a new chapter of the Six Degrees of Mobile Data Plan Innovation blog series by examining consumer interest in shared data plans.

Shared data plans have become popular with mobile operators. Today, 19 of the world’s 25 largest mobile operators by subscriber base size[1] offer data-sharing options. Many others are following suit and offering subscribers the ability to connect several users or devices to the same pool of mobile data.

For operators, the addition of shared data plans is about clearing new paths to market expansion, subscriber stickiness and bottom-line growth. But what do mobile consumers think of shared data? What factors make them more or less likely to embrace it? And what impact does it have on whether they stick with a mobile operator?

Posted in Alcatel-Lucent Technology News, BYOD, Business Talk, Mobile Data, Mobile Marketing, Next-Generation Communications, Wireless

How to Kill Shadow IT: Step Two - Make It Completely Unnecessary

Edited By Peter Bernstein on May 19, 2014

By Bryan R. Davies, Senior Director of Enterprise Communications Marketing, Alcatel-Lucent

In my first blog in this series, I discussed the reasons enterprise employees are bypassing the IT department when they purchase business software. Most shadow IT users would put it this way: “That’s what I have to do to get my job done efficiently.” In many respects, that short summary goes right to the heart of the matter.

But I’d like to push a little deeper now and examine the place where shadow IT begins – the point where enterprise employees start believing it’s a necessary option. What’s the crucial factor there? Cumbersome processes with long delays? Inferior or out-of-date tools? Or could it involve how those employees are perceived and treated?

Posted in Alcatel-Lucent Technology News, Broadband, Business Talk, Enterprise, Next-Generation Communications

We Ask the Experts: How Can VoLTE Outperform Circuit-switched Services?

Edited By Peter Bernstein on May 2, 2014

By Jean Jones, Director, Wireless Marketing, Alcatel-Lucent

This second blog in our series begins a discussion of the most basic, yet crucial voice over LTE (VoLTE) question: How can you make sure your 4G voice service works as well — if not better — than familiar 3G wireless services. Your subscribers’ expectations are high now, as VoLTE services are launched on a larger scale. And they’re looking for carrier-grade quality.

To satisfy these expectations (and reap all the benefits of VoLTE), you need to start with a new way of thinking about service deployment. According to the VoLTE experts I’ve talked to, that means developing an end-to-end strategy. Then, ideally, carrying out your plan with the help of a cross-functional team.

Posted in Alcatel-Lucent Technology News, Business Talk, Next-Generation Communications, VoLTE, Wireless

We Ask The Experts: A Blog Series on Real-World VoLTE Deployments

Edited By Peter Bernstein on April 25, 2014

By: Jean Jones, Director, Wireless Marketing, Alcatel-Lucent

The reasons for deploying voice over LTE (VoLTE) are simple and straightforward. The service delivers better voice quality, boosts efficiency and opens up a wider world of revenue opportunities. But the process of deploying VoLTE is more intricate. And it involves unique considerations that are still unfamiliar to many wireless network providers.

That’s why we’re launching a new blog series, based on my interviews with our VoLTE experts. Each blog will offer key lessons and tips to help your VoLTE deployment proceed smoothly and successfully. These insights come straight from our team’s experience with leading VoLTE deployments in North America.

Posted in Alcatel-Lucent Technology News, Business Talk, LTE, Next-Generation Communications, VoLTE, Wireless

The Secret Value of VoLTE -- Helping Enterprises Cut the Cord

Edited By Peter Bernstein on April 25, 2014

By Ed Elkin, Director, IP Platforms Marketing, Alcatel-Lucent

Businesses are always looking for new and better ways to reduce costs and boost productivity. For decades, they’ve relied on customer premise systems that are increasingly inflexible and costly for today’s needs. Now, voice over LTE (VoLTE) and cloud changes that old scenario, enabling the enterprise CIO to implement a mobile-first strategy that includes an ever-changing application mixture. It gives enterprises a way to cut costs dramatically for employees who are on the move — while setting the stage to enhance all employees’ productivity.

This opportunity is a generational shift for Enterprises and Service Providers. I’ll discuss the mobile aspect in this blog — the second in my three-part series on the value of VoLTE. You should also check out Bryan Davies’ blog series to hear his ideas on how you can meet the changing needs of the enterprise.

Posted in Alcatel-Lucent Technology News, Broadband, Business Talk, LTE, Next-Generation Communications, VoLTE, WebRTC, Wireless

The Secret Value of VoLTE

Edited By Peter Bernstein on April 10, 2014

By Ed Elkin, Director, IP Platforms Marketing, Alcatel-Lucent

At Mobile World Congress, I discovered that many network providers still aren’t aware of the broader business values of voice over LTE (VoLTE). Most knew it readily includes HD voice for clearer calls and reduced background noise, which lets you feel like you’re standing right next to the other person. Most didn’t realize that, in unexpected ways, VoLTE helps them earn more money and increase efficiency.

Posted in A New Conversation Experience, Alcatel-Lucent Technology News, Business Talk, Mobile Data, Mobile Marketing, Next-Generation Communications, WebRTC, Wireless

How to Kill Shadow IT: Step One - Recognize that Resistance is Futile

Edited By Peter Bernstein on April 10, 2014

By Bryan R. Davies, Senior Director of Enterprise Communications Marketing, Alcatel-Lucent

The first step in resolving any problem is to make sure you understand the core issues. So here’s the crucial question for shadow IT: What is the biggest challenge it presents for your IT department?

Holding back the flood?

Today’s flood of mobile devices and cloud services is making shadow IT a bigger headache than ever before. But it’s nothing new. It started with the first enterprise employee who ever put an application in place without the knowledge or approval of IT staff.

Posted in BYOD, Business Talk, Enterprise, Next-Generation Communications

Agile Optical Networking Breaks Speed Records and Meets Customer Demands

Edited By Peter Bernstein on April 8, 2014

Mae Kowalke, TMCnet Contributor

With adequate bandwidth and network speeds now a cornerstone of life for both businesses and consumers, optical transport is increasingly becoming a key solution for network operators.

The market for optical network equipment is expected to reach $15 billion by 2018, according to research firm, Dell’Oro. Optical transport of the 100G variety is expected to make up 80 percent of that demand.

Communications Industry Researchers (CIR) also recently released a report predicting that the market for 400G will hit $528 million by 2019, and the market for supporting optical components and silicon devices will reach $195 million that year.

Clearly, optical networking matters. It is easy to see why when looking at the recent achievements of Alcatel-Lucent’s agile optical networking technologies.

Posted in Alcatel-Lucent Corporate News, Alcatel-Lucent Technology News, Broadband, Fixed Networks, Next-Generation Communications, Optical Networking

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Next Generation Communications

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