Next-Generation Communications

'Main-Streaming' Changing Video Game in Content Delivery Networking

Edited By Peter Bernstein on June 11, 2012

By Mae Kowalke

As traditional TV collides with the internet, unprecedented changes are taking place in the video industry. The biggest trend is what Alcatel-Lucent calls ‘main-streaming:’ video streaming as the new normal mass market model for how consumers get their video.

In short, consumers want video content anywhere, anytime, on any device. In an early 2011 report, Neilson said U.S. consumers spent 34.5 percent more time watching video on the internet, and 20 percent more time watching mobile video, than they did in early 2010. No doubt that number has grown since—and will continue to grow.

Online video is popular with consumers because it satisfies an appetite for flexible consumption. Plus, the success of online services like Hulu+ and Netflix indicate customers are willing to pay for that flexibility.

Content delivery industry players like Netflix and Hulu offer video using ad-funded or direct-subscription business models. These content providers pay traditional content delivery networks (CDNs) like Amazon and Limelight to publish video content online, because doing so theoretically helps ensure quality of service (QoS).

Trouble is, CDNs are making promises they can’t keep. The structure of their platforms—where caches are located at the edge of ISP networks—simply can’t provide guaranteed adequate QoS for end users. This presents a significant opportunity for network service providers.

Posted in Alcatel-Lucent Corporate News, Alcatel-Lucent Technology News, Broadband, Next-Generation Communications, Research, Video

Customer Experience Management Key to Mobile Services Differentiation

Edited By Peter Bernstein on June 3, 2012

By Susan Campbell

The mobile broadband services market has become almost hyper-competitive globally. And, it has become increasingly clear that providing superior quality of experience (QoE) to customers, end users as well as third parties, will likely be a (if not the most) critical element in creating sustainable and profitable differentiated value. As a result, mobile service provider investment attention needs to be focused not just on delivering speeds and feeds but also on all aspects of QoE. A holistic approach for concentration on customer care¸ such as the Alcatel-Lucent portfolio of Motive Customer Experience solutions, fits the needs for making sure the best possible user experiences can be provided, monitored and constantly improved.

Why customer care, and why a comprehensive approach?

The reason is that a holistic approach to customer care is a fundamental tool for reducing vital churn rates. The bottom line is the bottom line here. Service providers (SPs) have the opportunity to make better use of the subscriber and network data to help not only make customers more loyal but also improve average revenue per user (ARPU) based on establishing a relationship that customers view as more “trusted.” In fact, if done correctly, they can leverage the provisioning of compelling customer experiences into a powerful tool for making satisfied customers enthusiastic brand advocates.

Posted in A New Conversation Experience, Alcatel-Lucent Corporate News, Alcatel-Lucent Technology News, Broadband, LTE, Mobile Marketing, Next-Generation Communications, Wireless

A New Conversation Experience: Alcatel-Lucent's 4G Consumer Communications Solution

Edited By Peter Bernstein on May 14, 2012

Beecher Tuttle

Subscriber demand for more innovative, bandwidth-hungry services has driven most every service provider to build a 4G LTE network capable of providing greater capacity, reduced latency and improved pricing. But to unlock the power of a 4G LTE investment – and to continue to deliver revenue-generating voice and messaging services – carriers must look to embrace Voice over LTE (VoLTE), a core component for a new set of rich media and collaboration services that also enables operators to deliver voice without having to rely on legacy 2G/3G networks.

In short, VoLTE helps service providers capitalize on their new 4G investments. VoLTE enables operators to offload legacy infrastructure and to deliver data simultaneously with crisp HD voice. By blending mobile voice with video, converged IP messaging, the web and social networking, service providers can create new revenue-generating communication services that differentiate them from competitors. The technology is also proven to harmonize conversations across disparate providers, devices and apps.

But perhaps more than anything, VoLTE provides operators with the flexibility to respond to ever-changing technologies, market conditions and user demands. The competitive freedoms of VoLTE allow operators to experiment with and deliver new communication features for broad markets and even strategic industries like mobile healthcare.

Posted in A New Conversation Experience, Alcatel-Lucent Corporate News, Alcatel-Lucent Technology News, Broadband, LTE, Next-Generation Communications, Wireless

LTE Wireless Networks -- Time to Deploy

Edited By Peter Bernstein on May 7, 2012

By Mae Kowalke

Wireless operators and those who supply them infrastructure spend a lot of time focusing on the ‘data storm’ and what they are doing to stay one step ahead of it. The goal is to deliver more data, faster, with a better customer experience and greater economies of scale than in the past. Thanks to Long Term Evolution (LTE) technology, these goals are now within reach.

“According to the Global mobile Suppliers Association (GSA), 4G LTE is the fastest developing mobile system technology ever,” said Maniam Palanivelu, director of global 4G LTE solutions marketing at Alcatel-Lucent, in an Enriching Communications article, “LTE: The Best Thing to Happen to Wireless Networks.”

Posted in Alcatel-Lucent Corporate News, Alcatel-Lucent Technology News, Broadband, LTE, Mobile Marketing, Next-Generation Communications, Small Cells, Wireless

Building New Zealand's Ultra-Fast Broadband Network

Edited By Peter Bernstein on April 30, 2012

By Erin Harrison

New Zealand is on the brink of a new era in communications. Two major initiatives will significantly help improve the speed and capacity of the country’s high-speed broadband network, as outlined in a recent Alcatel-Lucent (ALU) white paper, “How New Zealand can increase the social & economic impacts of high-speed broadband.”

The Ultra-Fast Broadband (UFB) project and Rural Broadband Initiative (RBI) are set to improve the network speed and capacity available to nearly 98 percent of New Zealanders, based on a study conducted by Bell Labs, the research arm of Alcatel-Lucent. The goal is, as ALU likes to say about its broadband portfolio, “Get to Fast, Faster.”

Posted in Alcatel-Lucent Corporate News, Alcatel-Lucent Technology News, Broadband, Fiber Optics, IP/MPLS, LTE, Next-Generation Communications, Wireless

Report: Chinese Information and Communications Technology (ICT) Industry Interested in Going Green, But More Development Needed

Edited By Peter Bernstein on April 30, 2012

By Mae Kowalke

People working in the Chinese information and communications technology (ICT) industry are open to the concept of going green, but need support and education to achieve carbon reduction targets using technology. That is the conclusion of a recent research study conducted at China’s Tsingua University Media Lab on behalf of Alcatel-Lucent (ALU) titled, “Green Information Communications Technology in China.”

Posted in Alcatel-Lucent Corporate News, Alcatel-Lucent Technology News, Broadband, Eco-sustainability, Next-Generation Communications, Research

No 'One-Size-Fits-All' Path to Improving the Customer Experience

Edited By Peter Bernstein on April 23, 2012

By Erin Harrison

In this day in age, no matter what business you are in, the customer is king.

As we touched on last week (and commands further attention), European telecom operators are not cutting it when it comes to delivering a stellar – or even an adequate – customer experience. This weakened Quality of Experience (QoE) tendency is forcing tech-savvy consumers to side with the company that is most responsive to their communications needs and not necessarily the one that offers a specific kind of service.

Typically consumers base their requirements on the strength, speed and coverage of their network, the depth and breadth of their product and services portfolio and, least of all, price. But this is the case no longer.

A recent study conducted in EMEA by European Communications – the results of which appear in a recent special edition, “Customer Experience” – found overwhelmingly that telecom operators are losing their edge when it comes to QoE. Alarmingly, only17 percent of operators say they have a 360-degree view of their customers.

Posted in A New Conversation Experience, Alcatel-Lucent Corporate News, Alcatel-Lucent Technology News, Broadband, Next-Generation Communications, Research

Telecom Operators Need to Improve Leadership, Customer Experience Management

Edited By Peter Bernstein on April 17, 2012

By Erin Harrison

We won’t sugarcoat it: European telecom operators are not reaching their full market potential due to a lack of leadership and customer visibility. In fact, just 12 percent of C-suite executives are leading the customer experience agenda at major operators, according to a new survey conducted by European Communications—the results of which appear in a recent special edition, “Customer Experience.”

Of concern, no one is leading a customer experience effort in 8 percent of operators. In a majority of cases, (41 percent) individual managers are taking it upon themselves, while for 39 percent of respondents, a dedicated customer experience manager has been put in charge.

While the findings cast a negative shadow on the customer experience focus by European service providers (SPs), the study’s results should be motivation for the SPs’ IT decision makers who want to turnaround their customer experience efforts and become more profitable.

A lack of coherent leadership naturally feeds down to a fragmented implementation of strategy. Although a majority of operators (45 percent) said customer experience is treated as an integral part of everything their organization does across all business units, that means a majority does not.

Posted in A New Conversation Experience, Alcatel-Lucent Corporate News, Alcatel-Lucent Technology News, Next-Generation Communications

Coherent Technology Enables the Seamless Upgrade to 100 Gb/s

Edited By Peter Bernstein on April 15, 2012

Susan J. Campbell

The demand for data consumption and rich multimedia interactions is driving the call for 100 Gb/s. Fortunately, coherent technology in high-performance electro-optics engines enable the cost and performance benefits of such transmissions to be viable commercially.

A recent Alcatel-Lucent TechZine article by Sam Bucci, Vice President and General Manager, Terrestrial Optics, entitled, Coherent Technology: Making 100 Gb/s Viable, focused on how fiber impairments can decrease the performance and quality of the data transmission as speeds increase. It made a compelling case that such impairment can be overcome with coherent technology which ensures performance and cost benefits are optimized.

Posted in Alcatel-Lucent Corporate News, Alcatel-Lucent Technology News, Broadband, Fiber Optics, Next-Generation Communications

Optimizing Networks in a Demand for Video Everywhere Era

Edited By Peter Bernstein on April 9, 2012

By Mae Kowalke

In my blog last week, I focused on some of the changes and challenges in digital media delivery that vendors likeVelocix (an Alcatel-Lucent company) are developing to help service providers maximize the quality of end user experiences while minimizing network traffic. In that piece I cited the first article in a two part series by Richard Gibbs, Vice President Worldwide Technical and Business Consulting at Velocix’s article in the Alcatel-Lucent e-zine TechZine, “A New Approach to Publishing and Caching Video.” It focused on the architecture and design considerations for a Content Delivery Network (CDN). This post picks up the story with the second Gibbs post, “Optimize Delivery to Meet Demand for “Video Everywhere,” which looks in detail at the delivery, management and control functions needed for efficient CDN operation.

Posted in Alcatel-Lucent Corporate News, Alcatel-Lucent Technology News, Broadband, Next-Generation Communications, Video

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Next-Generation Communications