Next Generation Communications Blog


Multi-Screen Video Services Can Help Service Providers Increase Revenue, Reduce Churn

By Beecher Tuttle

The recent influx of innovative communication and entertainment technologies has increased user demands to new levels. Today's consumers want access to highly interactive, personalized multimedia content on man y and any device – including televisions, smartphones, tables and PCs – all with the same quality of experience obtained via traditional TV viewing.   In other words they want video portability, and service providers need a multi-screen video services platform that can accommodate this need and capitalize on the opportunity.

Quality of Experience (QoE) - A New Tool for Measuring Video Streaming Performance

By Erin Harrison

Video has become an integral part of everyday life – it has greater emotional impact and delivers visual complexity better than any other medium, a recent Alcatel-Lucent blog,  An Innovative Tool for Measuring Video Streaming QoE,  pointed out.

“Successful video delivery requires an understanding of these twin factors, and how best to shape the video experience to deliver them…“Delivering an outstanding QoE is critical for video streaming service providers. It is a differentiating factor in attracting new users, but also the best way to enhance multimedia revenue streams,” the authors stated.

Why Cloud Services are in Most Enterprises' Future

By Beecher Tuttle

The cost-effective, scalable and flexible nature of cloud services have made them exceedingly popular with enterprises of all sizes. As such, the cloud – along with the parallel convergence of information technology, telecom and media – has given communication service providers (CSPs) substantial opportunities to increase revenues and profits.  These manifest themselves in a number of different market segments that leverage cloud computing capabilities and include Software as a Service (SaaS), Platform as a Service (PaaS) and Infrastructure as a Service (IaaS).

The benefits  cloud services provide enterprises – and the associated revenue generating opportunities for CSPs – were recently documented in an article entitled, “Enterprise Cloud Services Come of Age,”  which was authored by Alcatel-Lucent's Xavier Martin and Annie Ohayon-Dekel.  In it they explain how and why SaaS, PaaS, and IaaS market segments are expected to enjoy 15 percent, 61 percent and 27 percent CAGR growth over the next ten years.

Customer Experience? Think Bigger, Act Smarter!

By Simon Loe, Alcatel-Lucent

Telecom service providers in developed markets are turning to customer experience as a business strategy to address growing market saturation, reduce customer churn and increase profitability. There is a growing body of evidence that demonstrates better services generate price premiums.

The strategy is being implemented in a number of different ways, such as:

  • mobile service providers providing subscribers with a small cell to improve signal strength and broadband speeds;
  • operators improving new service switch-on by making process simpler through smarter software in customer equipment;
  • call centres using smarter technology, such as IVR and network monitoring, to resolve customer problems faster.

However a bigger return can be achieved by taking a broader perspective on customer interaction, as well as implementing specific product or service improvements.  

HTTP Adaptive Streaming (HAS) 'Well-Suited' for Mobile When Client Parameters are Optimized

By Beecher Tuttle

A recent blog post by Bell Labs’ Harish Viswanathan and Mark Clougherty, "Optimizing HAS for Mobile Wireless," looked at technical issues surrounding the delivery of quality video over mobile networks. There they discussed in detail why HTTP adaptive streaming (HAS) is capable of doing so but not at its default settings. 

This is an important finding since HAS currently is used for delivering acceptable video quality over a wide range of typical network conditions,  and thus is a strong option for wireless networks where data rates can vary substantially.

Entrance of Millennials to Today's Workforce Creating Unique Demand for Cloud Services

By Beecher Tuttle

Believe it or not, Generation Y is all grown up and hard at work. As was highlighted in a recent artile on the entrance of Millennials into the workforce by Cassidy Shield, head of global solutions marketing for content, cloud, and communications at Alcatel-Lucent, these new employees are bringing about a drastic change in IT departments across the globe. As baby boomers retire and Millennials take their place, chief information officers are being forced to radically alter the manner in which they set up and manage their organizations.

While previous generations have become comfortable with static infrastructures, Millennials – who have grown up with constant connectivity – expect much more. The same teenagers who chose mobile, social and multimedia lifestyles are now ready to bring those habits and expectations into the workforce.

A New Approach to Operational Excellence for MSPs

By Erin Harrison

In today’s ever-changing telecom market, operational excellence is more important than ever for managed service providers.

In a recent whitepaper, "On The Road To Operational Excellence, Alcatel-Lucent describes a model that managed service providers can use to improve operations in support of customers’ needs for enhancing quality of experience (QoE).

Leveraging the Network to Successfully Deliver Cloud Services

By Erin Harrison

Networks are crucial assets, which service providers can leverage to build data centers that deliver cloud services successfully.

According to a recent Alcatel-Lucent article, "The Network-Enabled Service Provider Cloud," services provided through the cloud are a natural extension of the virtual private network (VPN) and hosting capabilities offered by service providers today – they’re also a significant business opportunity.

How Service Providers Can Take On Customer Experience Challenges

By Erin Harrison

It's indisputable that improving the customer experience, the way end users interface with a company's support people and business processes, will improve the service provider's bottom line.

According to Alcatel-Lucent, customer experience challenges that service providers face include: the cost of acquiring new customers; technical support and customer support/help desk.

“For many service providers, the new path to profitability is a holistic approach focused on anticipating customers’ needs and improving their Quality of Experience (QoE),” according to an Alcatel-Lucent article that points out the customer experience has not always been a priority for service providers.

Future Scenarios of Small Cells Technology Market Opportunities

By Erin Harrison

Last week we focused on the consumer market opportunities being realized by small cells technology.  For operators, capital expenses (CAPEX) and operation expenses (OPEX) savings can be achieved by using small cells networks to deliver mobile broadband services, rather than the current macro network, according to the experts at Alcatel-Lucent.

In addition, new incremental service revenue can be generated from pre-qualified 3G and broadband subscribers. In some countries, the savings are substantial and actually outstrip potential revenue.

By increasing service quality and connection speeds indoors, small cells can improve voice calls and provide faster, more reliable data connections and coverage. Small cells are low-powered radio access points that improve indoor and outdoor coverage to increase capacity and offload traffic – as much as 80 percent during peak times.

In the whitepaper, “Small Cells Technology Fuels New Consumer Market Opportunities,” Alcatel-Lucent developed forecasts for five national markets, and analyzed results from the survey and market penetration simulations. The results found that Asia will lead, while the United States and Europe will follow in capturing the new market opportunities found in small cells technology.

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