Next Generation Communications Blog

Research

In-Stat: Global Broadband Enjoys Growth

A research study conducted by In-Stat found that broadband services are maintaining high levels of demand globally.   The report posits that over the past 12 months, approximately 80 million new broadband subscribers signed up for high-speed access to the Internet, with DSL technologies accounting for 55% of total broadband connections.   According to In-Stat analyst Mike Paxton:   "The increasing popularity of online applications such as downloading music files, watching TV programming, and playing online video games, are driving demand for 'fatter pipes' that provide ever-increasing amounts of bandwidth. Being able to use these applications, combined with the basic consumer desire to surf the net, is fueling global demand for broadband services."   Other findings from the In-Stat report include:   ·         As of September 2008, there are 452 million broadband subscribers worldwide. ·         By 2012, In-Stat forecasts that worldwide broadband subscribers will reach 876 million, almost twice the size of the current subscriber base. ·         At the beginning of 2008, DSL, mobile wireless, and cable modem service were the leading broadband access technologies, providing 93% of all worldwide broadband connections. ·         Also as of September 2008, there were 100 million broadband subscribers in the U.S. Based on the current subscriber growth rate, the U.S. is adding approximately 1 million broadband subscribers each month.  

Wireless Growth News

A newly released report from Informa Telecoms & Media indicates that 2007-2008 witnessed significant growth in the prepaid mobile services market.   At the end of last year, there were nearly 2.33 billion prepaid subscriptions worldwide, of which two percent of subscriptions accounted for prepaid WCDMA accesses.   According to the research, by 2013 there will be approximately 3.93 billion prepaid subscriptions, generating concomitant revenues of over $382 billion.   The consultancy predicts that from 2007-2013, growth might slow down to a global compound annual growth rate (CAGR) of just over nine percent; Still, the prepaid market will account for over eighty percent of new mobile subscriptions.   It's expected that the key drivers of future growth of the prepaid mobile services market will be very-low-income customers in developing markets.     In other next-generation wireless news, Alcatel-Lucent today announced a €22 million deal with South African mobile operator Vodacom SA to upgrade its existing 3G network.   The goal is to boost the capacity and coverage of Vodacom's network so that the wireless carrier can offer its customers a wide range of advanced next-generation mobile broadband services.   The 3G wireless network will be based on Alcatel-Lucent UMTS (Universal Mobile Telecommunications System) and HSDPA/HSUPA (High Speed Downlink Packet Access/High Speed Uplink Packet Access) technologies.    

Is Business Ready for the Millenials?

A brand-new survey from the respected Economist Intelligence Unit in combination with Genesys predicts finds that most companies are struggling to adapt their businesses to serve customers who are part of the Millennial Generation. The Millenials are generally thought to be those consumers born between 1982 and 2001 (7-26 years of age today).   Millenials actually outnumber baby-boomers today, and this generation will continue to grow in influence as younger members of the group reach adulthood over the next decade or so.   According to the report, three key findings emerged from the study: ·         Investment strategies are shifting to favor Millenials: Companies are debating heavily whether to invest more in catering to aging baby boomers versus next-generation consumers, with 42% saying they should tilt toward younger customers, while 39% would shift toward baby boomers and generation X. ·         The time to act is now: Most companies (54%) have not yet set their strategies or marketing for Millennials even though they overwhelmingly agree that such steps are needed, with 75% saying Millennials will impact their organization as consumers in the next three years.  ·         It's an Enterprise 2.0 world: Most companies have a sophisticated understanding of what it would take to adapt, but are not ready to change their customer engagement model by leveraging social networking, peer marketing, better online support, text messaging, and blogging.     The report underscores the need for businesses to invest in new methods of customer communication and to tailor their approaches to match specific customer preferences.   To download a copy of the report, click here.
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