Advertising Selection tag
2 result(s) displayed for Advertising Selection (1 - 2 of 2):
Content is King - For Multi-Screen Advertisers, Too
By David Sims"Content wants to be free from platform restrictions; free to move around and follow the consumer." So says industry observer Jon Gibs, adding for good measure that "it's a fallacy to compartmentalize consumers into mobile, TV or Internet...
Multi-Screen = Mega Opportunity
A new trend is sweeping the land. Consumers, once tied to their television screens or computer monitors are now leveraging a wealth of modern devices to stray far from their homes and offices, while consuming an ever greater array of content....
