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Sponsored Data Plans Can Help Keep Mobile Subscribers Connected

By: Paula Bernier, TMC Executive Editor 

It’s no secret that many of us these days are very attached to our smartphones and tablets. Yet for all the entertainment and value these devices – and the applications, information, and people they can access – provide, nobody likes getting bills from their wireless carriers. That’s especially true when the dollar figure at the bottom of those bills increase.

But there are some options mobile carriers might want to consider to help keep their subscribers’ data plan bills more manageable, and keep their customers happier. One way to allow for that is by introducing sponsored data charging programs.

Sponsored data charging programs are an effective way mobile carriers can help their subscribers justify the cost of connectivity, while growing their own user bases and expanding their ecosystems to include more application providers and marketers. That’s the word from Barbara Sampson, senior marketing manager for policy and charging PLM marketing, and Thomas King, manager of the policy and charging portfolio, at Alcatel-Lucent. The two wrote a recent TechZine posting, Operators benefit from sponsored data charging, that details how mobile operators can prosper with these types of programs.

Motive Big Data Analytics (BNA) Helps Operators Leverage Network Data for Service Creation

By: Mae Kowalke, TMCnet Contributor

Service providers are seeing an increasing number of applications moving outside of their control. At the same time, they are facing stiff competition within their geographical markets. Developing new revenue streams has become a top priority.  As a result, many service providers have invested in business intelligence systems to help them figure out these new offerings and how to win and keep customers.

Interestingly, despite this need and a sense of urgency most service providers are ignoring their greatest asset: Their network. The network provides more visibility into subscriber usage and trends than Google, Yahoo and Facebook combined, according to a recent Alcatel-Lucent Motive posting on the value of big networks analytics (BNA).  They believe it is time for this visibility to be unlocked and put to work.

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