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Alcatel-Lucent's Optism Enables Mobile Providers to Drive Revenue Through Personalized Experiences

Mobile consumers everywhere are beginning to leverage personalized mobile marketing and advertising to enhance their experiences. Companies offering such services are profiting from this new approach to mobility. Alcatel-Lucent is playing a powerful role in enabling these companies to implement innovative mobile advertising services that get results.

Alcatel-Lucent Recognized for Breakthrough Data Center Switching Solution

In the quest for faster, more robust data center networking solutions, enterprise IT managers are increasingly turning to 10Gb Ethernet. This trend is not lost on Alcatel-Lucent, which earlier this year introduced a new data center switching solution that landed the company Interop 2011's 'best of' award in the data center and storage category.

High Leverage Networks: How and Why

Developing a High Leverage Network requires a two-pronged approach: develop new business models and introduce or improve personalized service offerings. These go hand-in-hand and must be pursued simultaneously.

Want to Drive Smartphone Success? Focus on the Customer Experience

The CXT Program, otherwise known as the Customer Experience Transformation program, that must be put in place ensures that you can achieve the all-encompassing goal of delivering optimal satisfaction for your customer base.

Service Providers Challenged to Deliver Next Gen Services to Wide Range of Devices

By Susan CampbellOne thing that is constant in the mobile services industry is the reality of fragmentation among devices. As there is no common operating system or theme among the variety of devices out there, application developers must be able...

Alcatel-Lucent: Consumers Want Access to Same Content on Any Screen, Around the Clock

By Ed SilversteinConsumers today want to be able to have a multi-screen experience. They also want to have simplified content delivery. Combining both of these needs, there are some key ways that service providers can improve the users’ multi-screen experience....

Service Providers Gain Edge with Multimedia Smartloading

Image via Wikipedia By Ed SilversteinAs a leader in fixed and mobile broadband, Alcatel-Lucent can ensure users adopt an optimal approach for distributing media to consumers, focusing on business models that ensure the highest level of subscriber uptake. In...

Alcatel-Lucent TechZine, Web 2.0-Style Magazine Launched

By Beecher TuttleThe global communications industry is a rather complex space. It seems that almost every day a new product or service is introduced that is capable of revolutionizing the market on either the consumer or enterprise level.To stay in...

Best Practices for Improving Network Monitoring and Management

By Susan J. CampbellNetwork operators are more successful when their networks operate at peak performance levels. To ensure they can achieve such levels, proper network monitoring and management solutions must be in place. While such solutions can deliver value to...

Integrated Social Media Strategies Can Help Enterprises Optimize Marketing and Customer Service Initiatives

In an effort to reach consumers on a more personal level, many thriving companies have begun launching social media campaigns. Unfortunately, the majority of these enterprises are only capable of connecting with customers on a department-by-department basis, often resulting in less than desired results.

How Can Enterprises Utilize Business Communication Solutions to Improve Their Bottom Line?

Using the Alcatel-Lucent OmniTouch 8400 Instant Communications Suite (ICS) and the Alcatel-Lucent OmniTouch 8600 My Instant Communicator, the Dynamic Enterprise gains access to consistent, robust and secure communications solutions.

The Move to LTE Helps Companies Meet their Wireless Demands

To show off the potential of LTE technology in the most demanding of circumstances, Alcatel-Lucent and the Texas Energy Network (TEN) recently announced that they will hold a live demonstration in New Mexico later this month.

Best Practices for Using an Intelligent Infrastructure to Simplify your Network

By Susan J. CampbellThe concepts of simplification and networks do not always mix, yet achieving a simplified approach in the network can deliver considerable benefits. The challenge is that the increase in telephony, video and business applications transported over a...

Mashups and Web 2.0: Inventing a New Breed of Web Apps: COM 2.0

By David SimsFew would deny that Web 2.0 has transformed the Internet. Users, formerly only consumers, are now involved in the creation process by producing and sharing content. And with the growing 2.0 environment, Alcatel-Lucent officials say, mash-ups have become...

New Alcatel-Lucent Book Outlines Opportunities in Intelligent Networks, Web 2.0

By Susan J. CampbellTo better understand how the emerging ecosystem of service providers, developers, advertisers consumers and business users can benefit from smarter platforms, time to check out the latest release from Alcatel-Lucent.This innovative companies has published a new book,...

Utilizing Mobile Smartloading to Offload Peak-Time Bandwidth Demand

By Susan J. CampbellHow important is it to offer multi-screen services? Consumers want real-time access to information and entertainment through rich content delivery on a number of different devices. If their service provider cannot provide the same rich content on...

IP-Enabled Energy Distribution: Using Smart Utilities to Drive Eco-Efficiencies

By Susan J. CampbellWhile a priority focus on environmentally friendly initiatives began some years ago, it wasn't until the concept of "going green" emerged that companies and consumers alike began examining ways to drive system implementations that would deliver sustainable...

Best Practices for Securely Exposing Network Assets

By David SimsTo continue competing in the marketplace, a recent post from Alcatel-Lucent contends, service providers "must increase their influence on the content delivery value chain by adding unique value to it."Service providers have network assets that offer a quantifiable...

Content is King: Choosing the Right Partner Ecosystem to Create High Value Multimedia Services

By Susan J. CampbellFor those network operators hoping to drive revenue and profits in this new market, the primary focus must be on rich, quality content delivered whenever and wherever the customer demands it. An inability to do so is...

Monetizing the Multimedia Value Chain

By Susan J. CampbellIn the realm of media communications, there is a state of unrest. Multi-channel TV and Internet content distribution has enjoyed strong growth, but something had to be taken down in order for this growth to succeed: incumbent...

Why Brands Will Pay More for Interactive Advertising

By David SimsThe number of IPTV subscribers is accelerating. Which means the need to keep the user experience for IPTV entertainment services at the leading edge is far more acute.If you want to use your IP infrastructure to expand your...

Best Practices for Network Operators to Strengthen Relationships with ACPs

By Susan J. CampbellThe environment for the network operator is changing as consumer demands are changing. Relationships with application content providers (ACPs) are morphing from distant functionality to arm's-length collaboration to drive value in the market. It is essential for...

Maximize Outsourced Partner Value: Minimize Risk and Transformation Downtime

By David Sims"The ideal partner," says a recent white paper from Alcatel-Lucent, "will focus on creating business value for the enterprise and will have a broad range of network, services and the multi-vendor equipment experience needed to create a complete...

How Network Providers Fit in the Mobile Advertising Value Chain

By Susan J. Campbell Mobile advertising is exploding as a whole new way to reach consumers with more personalized content and allow network providers to establish a new, sustainable business model. As this is a whole new world, it can be...

Best Practices for Creating an Effective Advertising Ecosystem

By Susan J. CampbellNetwork providers are facing a whole new set of obstacles as consumers are demanding more from the network, but want to pay less for what they receive. Much of this demand includes rich content - much of...
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