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Best Practices for Improving Network Monitoring and Management

By Susan J. CampbellNetwork operators are more successful when their networks operate at peak performance levels. To ensure they can achieve such levels, proper network monitoring and management solutions must be in place. While such solutions can deliver value to...

Integrated Social Media Strategies Can Help Enterprises Optimize Marketing and Customer Service Initiatives

In an effort to reach consumers on a more personal level, many thriving companies have begun launching social media campaigns. Unfortunately, the majority of these enterprises are only capable of connecting with customers on a department-by-department basis, often resulting in less than desired results.

How Can Enterprises Utilize Business Communication Solutions to Improve Their Bottom Line?

Using the Alcatel-Lucent OmniTouch 8400 Instant Communications Suite (ICS) and the Alcatel-Lucent OmniTouch 8600 My Instant Communicator, the Dynamic Enterprise gains access to consistent, robust and secure communications solutions.

The Move to LTE Helps Companies Meet their Wireless Demands

To show off the potential of LTE technology in the most demanding of circumstances, Alcatel-Lucent and the Texas Energy Network (TEN) recently announced that they will hold a live demonstration in New Mexico later this month.

Best Practices for Using an Intelligent Infrastructure to Simplify your Network

By Susan J. CampbellThe concepts of simplification and networks do not always mix, yet achieving a simplified approach in the network can deliver considerable benefits. The challenge is that the increase in telephony, video and business applications transported over a...

Mashups and Web 2.0: Inventing a New Breed of Web Apps: COM 2.0

By David SimsFew would deny that Web 2.0 has transformed the Internet. Users, formerly only consumers, are now involved in the creation process by producing and sharing content. And with the growing 2.0 environment, Alcatel-Lucent officials say, mash-ups have become...

New Alcatel-Lucent Book Outlines Opportunities in Intelligent Networks, Web 2.0

By Susan J. CampbellTo better understand how the emerging ecosystem of service providers, developers, advertisers consumers and business users can benefit from smarter platforms, time to check out the latest release from Alcatel-Lucent.This innovative companies has published a new book,...

Utilizing Mobile Smartloading to Offload Peak-Time Bandwidth Demand

By Susan J. CampbellHow important is it to offer multi-screen services? Consumers want real-time access to information and entertainment through rich content delivery on a number of different devices. If their service provider cannot provide the same rich content on...

IP-Enabled Energy Distribution: Using Smart Utilities to Drive Eco-Efficiencies

By Susan J. CampbellWhile a priority focus on environmentally friendly initiatives began some years ago, it wasn't until the concept of "going green" emerged that companies and consumers alike began examining ways to drive system implementations that would deliver sustainable...

Best Practices for Securely Exposing Network Assets

By David SimsTo continue competing in the marketplace, a recent post from Alcatel-Lucent contends, service providers "must increase their influence on the content delivery value chain by adding unique value to it."Service providers have network assets that offer a quantifiable...

Content is King: Choosing the Right Partner Ecosystem to Create High Value Multimedia Services

By Susan J. CampbellFor those network operators hoping to drive revenue and profits in this new market, the primary focus must be on rich, quality content delivered whenever and wherever the customer demands it. An inability to do so is...

Monetizing the Multimedia Value Chain

By Susan J. CampbellIn the realm of media communications, there is a state of unrest. Multi-channel TV and Internet content distribution has enjoyed strong growth, but something had to be taken down in order for this growth to succeed: incumbent...

Why Brands Will Pay More for Interactive Advertising

By David SimsThe number of IPTV subscribers is accelerating. Which means the need to keep the user experience for IPTV entertainment services at the leading edge is far more acute.If you want to use your IP infrastructure to expand your...

Best Practices for Network Operators to Strengthen Relationships with ACPs

By Susan J. CampbellThe environment for the network operator is changing as consumer demands are changing. Relationships with application content providers (ACPs) are morphing from distant functionality to arm's-length collaboration to drive value in the market. It is essential for...

Maximize Outsourced Partner Value: Minimize Risk and Transformation Downtime

By David Sims"The ideal partner," says a recent white paper from Alcatel-Lucent, "will focus on creating business value for the enterprise and will have a broad range of network, services and the multi-vendor equipment experience needed to create a complete...

How Network Providers Fit in the Mobile Advertising Value Chain

By Susan J. Campbell Mobile advertising is exploding as a whole new way to reach consumers with more personalized content and allow network providers to establish a new, sustainable business model. As this is a whole new world, it can be...

Best Practices for Creating an Effective Advertising Ecosystem

By Susan J. CampbellNetwork providers are facing a whole new set of obstacles as consumers are demanding more from the network, but want to pay less for what they receive. Much of this demand includes rich content - much of...

Selecting the Right Business Model to Enable the Delivery of New Applications and Services

By David SimsAccording to a recent Alcatel-Lucent-published study, supporting the business case for enablement of third-party applications is still "a significant challenge for network providers," one that requires "analysis, planning and understanding of implicit tradeoffs."For the majority of network providers,...

How IP Transformation and My IC Phone Benefits the Hospitality Market

By Susan J. Campbell If you think about the hospitality market, the key focus is to create the most optimal experience for the customer. It doesn't matter if the experience has to do with a room, food, service, communications or scheduling...

How Can Industrializing the Onboarding Process Enable Niche Applications?

By Susan J. CampbellThere is much value in a content provider's ability to build and launch new applications on their own network. As a result, network providers are working to ensure content providers, or ACPs, can achieve this goal. To...

Alcatel-Lucent Demonstrates Power of 100G with Softbank Telecom

By Susan J. CampbellNetwork traffic has increased exponentially as consumers and businesses alike are demanding video streaming and on-demand solutions through their desktops, laptops, notebooks, tablets and smartphone devices. Alcatel-Lucent is developing solutions to help carriers meet this growing demand.Softbank...

Using Managed Services to Improve Competitiveness

By Susan J. CampbellIn a world where consumers continue to demand more from their network providers, those who are able to deliver on these demands will find they can thrive. Merely wanting to achieve this level is not nearly enough...

Smart Buildings: The Time is Right

By Susan J. CampbellNow that the lingo is in place, it no longer seems weird to apply adjectives such as "smart" and "intuitive" to inanimate objects. The previous generation would have likely laughed at the thought of calling a building...

Reduce OPEX While Improving QoS with Self Organizing Networks

By Susan J. CampbellOperational expenditures (OPEX) are a necessary evil in the larger organization. When it comes to managing the network however, network operator decision makers can improve the quality of service delivered to the customer base - a key...

Keeping Pace with User Needs: Five Trends for Telco Providers

The days of status quo service are long over. Today, network operates need to stay innovative to adequate meet user expectations when it comes to services and quality. As consumers and end-users, alike, increasingly crave high-bandwidth content and better services, service providers need to evolve their strategy and change their business models to meet those needs.
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