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How Service Providers Can Capitalize on the Enterprise Cloud Market

By Beecher Tuttle

With the demand for cloud services expanding rapidly, service providers are in a unique position to exploit new markets and generate new revenue, in addition to benefiting from the significant capital expenditure (CAPEX) and operating expenditure (OPEX) savings associated with a cloud infrastructure.

However, to fully capitalize on this market opportunity, service providers need to develop an accurate sense of current and future market conditions as well as enterprise attitudes and perceptions of the cloud.

In an effort to provide a more granular look at these conditions and attitudes  Alcatel-Lucent (ALU) recently conducted a global study, “Soaring into the Cloud,” involving nearly 4,000 IT decision makers (ITDMs) from medium, large and multi-national companies.

ALU researchers found that 78 percent of companies are currently employing at least one cloud-based application, with organizations in tech, professional services and manufacturing/defense leading the way. Healthcare, government and education enterprises rely less on the cloud, but not by any significant margin.

Yoga Poses for the Network Operator

By Amanda Noz, Marketing Director, Alcatel-Lucent

Yoga has been in the news lately and for network operator strategists, who may be feeling more like pretzels than yogis as they try to twist this way and that to accommodate rapid changes in the value chain, the idea of letting go of strict control over their networks and opening up to a world of potential security threats is anything but relaxing. Yet network operators who ignore these changes, risk falling out of the whole chain of innovation and in the process, defaulting to a commodity utility business, rather than maximizing their revenue streams as innovative and differentiated customer experience providers.

So how do you bring these two opposing views into alignment?

Today network operators who operate the broadband data networks (wireline and wireless) have thinner margins than in the past, while at the same time; all kinds of new players are making money by creating new applications that we did not even know we needed to run on the networks. Innovation brings disruption and disruption brings opportunities and threats. It transforms application and content value chains.

The Monetization of Mobile Apps


By: Nora Maene, Digital Media Solutions Marketing Director, Alcatel-Lucent

Global mobile traffic has increased with a factor of 30 in 5 years time; 6 billion mobile apps have been downloaded in 2010. Besides being a challenge, this explosive growth also presents an opportunity for communication service providers (CSPs) to engage in new ecosystems and business models – embracing cloud services and working with over-the-top players to transform application and content value chains.

Today, a large portion of the return for mobile applications comes from the mobile data revenues that they drive (growing from $260 billion in 2010 to $500 billion in 2015). Given that mobile data revenue is more than a 100-fold the revenues from mobile apps purchases, it is clear that stimulating mobile data consumption is the primary monetization vehicle for service providers.

With a need to increase mobile data usage - and changing market dynamics – it is clear that CSPs have to launch new application services in their markets as soon as possible to monetize the mobile application opportunity.

Alcatel-Lucent Helps Lay Foundation for Relationships between Developers and Service Providers

By Susan CampbellAs a service provider, it is likely that you understand the challenges you face in this new mobile society. Consumers want access to multimedia options anywhere and at any time. To meet these challenges, you need to align...
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