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Customer Experience Transformation tag

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Driving DSL Network Performance Excellence with Motive Network Analyzer

Susan J. Campbell

Driving DSL Network Performance Excellence with Motive Network Analyzer

A dramatic rise in the performance required of digital subscriber line (DSL) networks is being caused by consumer adoption of bandwidth-demanding triple-play services. With the support of new real-time voice and high-definition video services, DSL network lines are now operating closer to their physical limits. This is straining copper and fiber capabilities and making them more vulnerable to quality and stability problems in delivering high quality experiences to individual households.  

To meet these challenges, service providers must have the right tools and processes to meet the expectations of customers on DSL networks, while also preventing the escalation of operational expenses (OPEX) in doing so even as migrations to all fiber connections are taking place.

This fall Alcatel-Lucent announced that its Motive Network Analyzer surpassed the 100 customer mark. The big draw for this solution is its ability to enable service providers to identify, diagnose and troubleshoot all DSL problems across fiber and copper that can affect the customers’ experience when leveraging broadband service.

The Customer Experience Disconnect

By Jeremy Melville, Senior Analytics Manager, Market and Consumer Insight, Alcatel-Lucent

There is a big gap in customer experience perception between Service Provider Employees and Business Customers. “So rarely does a customer have to wait more than a minute or so”, said one Service Provider Employee. “My impression of them [the Service Providers] is of a long time sitting on hold”, said a business customer. One theme came up in our research time and again – we were getting almost polar-opposite messages.

Alcatel-Lucent Market and Consumer Insight conducted focus groups and telephone interviews in major cities in India and the United States with Service Provider Employees and Small/Medium Enterprise (SME) Customers in June 2011. Our objective was to better understand the key drivers that lead to delivering a great customer experience on both sides of the coin; from a front-line Service Provider Employee’s perspective and an SME Decision-Maker’s perspective. What we found is astonishing.

A few points of difference include…

Employees feel they deliver a good experience, and SME Customers feel Service Providers need great improvement. Employees believe they take ownership of problems and resolve issues, while SME Customers believe that Service Providers don’t take responsibility for problems and aren’t forthcoming about what’s really going on. Employees feel they answer calls quickly, while SME Customers find they sometimes have to wait a long time in calling queues. Employees believe they transfer customer calls efficiently, and SME Customers are frequently frustrated by having to repeat who they are and why they’re calling.

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