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By Susan Campbell
Many mobile services available to consumers today are perceived as commodity services. The assumption is that every provider offers the same thing at the same level of quality. The result is that those willing to go the extra mile in terms of customer service are often those deemed worthy of customer business.
This perception is driving a new focus in this space as providers seek methods for:
- Improving monitoring
- Personalizing the experience
- Optimizing the network resources
- Enriching the customer experience to drive loyalty
As captured in this Alcatel-Lucent (ALU) TechZine article, Mobile Application Assurance, the main focus for any service provider should be on advanced deep packet inspection (DPI) for doing the above.